insights/
5353 pages · Updated August 6, 2026
Pages
- Truth To Be Told: Five Realities About Online Sample That Compromise Data Quality — Greenbook
- The New Innovation Bottleneck: Choosing What to Back in the Age of Gen AI — Greenbook
- The Great Reclassification — Greenbook
- Tim Parkin — Greenbook
- Hiring Practices: Choose The ‘Utility Player’ To Be Your Key Employee — Greenbook
- Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights — Greenbook
- The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud? — Greenbook
- What Set Panoplai Apart at IIEX North America 2026 — Greenbook
- The Always-on Agency: How to Survive the Shift to Intelligence-Native Organizations — Greenbook
- What sensemaking is and how it can help researchers understand challenges and social and cultural tensions and tips for conducting a sensemaking research project. — Greenbook
- With the evolving landscape of AI, businesses in Latin America must be ready to adapt or get behind. Paolo Miscia talks about implications of AI in the region. — Greenbook
- When Easy Becomes Empty: The Frictionless Feedback Fallacy — Greenbook
- How Data Privacy is Evolving and What It Means for Brands — Greenbook
- Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer — Greenbook
- The 10 Things Researchers Should Be Thankful for this Holiday — Greenbook
- Amanda Hurlbutt — Greenbook
- Nicole Huyghe — Greenbook
- Gen Alpha Consumer Insights: What Marketers Get Wrong — Greenbook
- TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy — Greenbook
- Understanding Gen Alpha: The Future Generation — Greenbook
- How to Trust AI in Research Without Trusting It Too Much — Greenbook
- Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening — Greenbook
- The Emerging Behavioral Blueprint of Gen Alpha — Greenbook
- Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack — Greenbook
- Is Your Insights Team Ready for Agentic Marketing? — Greenbook
- Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research — Greenbook
- Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions — Greenbook
- Insight is Evolving…Are We Evolving With It? — Greenbook
- A Conversation With Eric Salama of Kantar — Greenbook
- Opportunities and Challenges in the Market Research Industry in 2015 — Greenbook
- Achieving Insights Success at Unilever — Greenbook
- Alexander Linder — Greenbook
- Julie Paul — Greenbook
- The Impact and Ethics of Artificial Intelligence — Greenbook
- Supply, Demand and Sustainability in Market Research — Greenbook
- Modern Tribes: How Groups Influence Consumer Decisions — Greenbook
- Increasing the Return On Insight — Greenbook
- Does Machine Learning Signal the End for Marketing Research? — Greenbook
- How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great. — Greenbook
- A recent survey of over 300 analytics professionals from world class companies such as Microsoft, Xerox, and Starbucks found that 68% of them use a mix of unstructured and structured data to get customer insights. — Greenbook
- How Myths Are Formed! The Law Of Small Numbers & Market Research — Greenbook
- Looking Ahead: What’s Out — Greenbook
- Steve August — Greenbook
- Kos Vankov — Greenbook
- Michael Nestrud, PHD — Greenbook
- Phil Ahad — Greenbook
- Andrew Gus — Greenbook
- Tatiana Barakshina — Greenbook
- Jimmy Zollo — Greenbook
- Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture — Greenbook
- Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research — Greenbook
- generative AI — Greenbook
- samsung — Greenbook
- data collection — Greenbook
- From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters — Greenbook
- Lisa Courtade, Executive Director of Commercial Assessment, Insights & Analytics for Organon, a Merck company talks about achieving success in insights with Gregg Archibald of Gen2 Advisors. Hear her perspective on the goals of the organization. — Greenbook
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- Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics — Greenbook
- Effectively Navigating Southeast Asia’s Complexity — Greenbook
- Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research — Greenbook
- Achieving Success in Insights – Ford Motor Company — Greenbook
- Kerry Walsh — Greenbook
- Insights: Does It Mean What You Think It Means? — Greenbook
- Sebastian Hedencrona — Greenbook
- Tarik Covington — Greenbook
- Ashleigh Purcell — Greenbook
- Ed Szofer of SenecaGlobal Talks IT Outsourcing, Company Culture, and Building a Global Operation — Greenbook
- Dana Budzyn — Greenbook
- Taher Batterywala — Greenbook
- Mahdis Nikou — Greenbook
- Macromill: Disrupting MR With The “APPification” Of Research — Greenbook
- Emotion AI Opens Up New Possibilities for Consumer Research — Greenbook
- Zoë Dowling — Greenbook
- Brooke Weenig — Greenbook
- Abi Moorcock — Greenbook
- Howard Moskowitz — Greenbook
- Hugh Carling — Greenbook
- Management Tips for Gen Z (Part Two) — Greenbook
- Michael Smith — Greenbook
- Jae Hauser — Greenbook
- The Misrepresentation of Statistical Accuracy – Unethical, but Fraud? — Greenbook
- What Are The Consumer and Societal Reactions Towards Electric Vehicles? — Greenbook
- The Next Growth Opportunity: Customer Insights In the Age of Agile — Greenbook
- Supriya Syal — Greenbook
- Bob Fawson — Greenbook
- Ambika talks about inclusion in market research, the business courses that helped her the most, and whether market research needs a celebrity spokesperson. — Greenbook
- 4 Steps to Creating and Executing a Successful Agile Research Strategy — Greenbook
- Getting Your Hustle On: The Rise of the Gig Economy — Greenbook
- GreenBook Future List Honoree Manuela Isliker on the Power of Empathy — Greenbook
- Kate Garbe — Greenbook
- Mike Kuehne — Greenbook
- Rudly Raphael sits down with Dave to discuss the evolution of the market research industry and his tips for becoming a successful entrepreneur. — Greenbook
- Let’s Talk About Generation Z: Social Media, Activism and Consumerism — Greenbook
- Re:think 2015: Searching For Truths in the Analytic Age — Greenbook
- Marie-Claude Gervais — Greenbook
- These are the key considerations businesses need to understand before deploying AI (artificial intelligence) for audience segmentation. — Greenbook
- Rudly Raphael sits down with Desirée Rogers, CEO of Black Opal Cosmetics to discuss the challenges facing Black-owned businesses and her approach to becoming an effective leader. — Greenbook
- The Key to Predicting Growth to Drive Innovation — Greenbook
- A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. — Greenbook
- Revealing The True Unfiltered Voice Of The Customer With One Question — Greenbook
- Three Ways to Leverage Virtual Collaborative Whiteboards — Greenbook
- Getting from Point A to Point B: UX in the Automotive Industry — Greenbook
- Utilizing design as a strategy can help market researchers create sought-after experiences that improve what businesses offer. — Greenbook
- Take a Risk with Disruptive Insights — Greenbook
- The Difference between Segments and Audiences — Greenbook
- “Analytics is Easy” — Greenbook
- CMO Tenure Can Be Brand Damaging — Greenbook
- Building Positive Feedback Loops Into Your Insights Engine — Greenbook
- Innovation Management: Barriers to Innovation (Part Five) — Greenbook
- Customer Segmentation Leveraging Social Intelligence — Greenbook
- The Seven Deadly Sins of Marketing for Insights — Greenbook
- Creating the Most Valuable Moment in Marketing — Greenbook
- How Human Behavioral Research Went from Lab to Living Room — Greenbook
- Metaverse: Measurable ROI by Connecting at Scale — Greenbook
- Strengthening B2B Relationships through Engagement — Greenbook
- Rudly Raphael sits down with Marita Hudson Thomas to discuss the ins and outs of communications and the importance of promoting diversity in the workplace. — Greenbook
- Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1? — Greenbook
- Melissa Ferere, Director for Globant tells us .... — Greenbook
- Does Postal Still Have a Role To Play In Market Research Data Collection? — Greenbook
- How to Increase World Cup Advertising Impact — Greenbook
- Technology’s Role in Preventing Fraud — Greenbook
- Innovation Management: Disruptive Innovation (Part Four) — Greenbook
- When your business needs change, sometimes that means it's time for your brand tracker to change as well. And now that your brand tracker is moving to a new provider, here are 5 things to keep in mind. — Greenbook
- Copy, Copy, Copy: Asking “What Kinda?” Questions To Transform Insights — Greenbook
- The Growing Disconnect Inside Market Research — Greenbook
- Classifying CX Initiatives – Part Three Retention — Greenbook
- NewtonX’s Sascha Eder On Using AI For Custom Recruiting — Greenbook
- Learn the power of using behavioral economics in this preview of Melina Palmer's book, "What Your Customers Want and Can't Tell You." — Greenbook
- Remembering Larry Gold & William “Jay” Wilson — Greenbook
- Observational Data Has Problems. Are Researchers Aware of Them? — Greenbook
- Interactive feedback x-data captures and quantifies the intensity of qualitative experience types. — Greenbook
- Research can give lesser-heard groups a platform to represent themselves. How to identify market research bias and additional sampling/data collection considerations for diverse research. — Greenbook
- Agile Research: Mindset or Method? — Greenbook
- Linkfluence conducted a survey with insights professionals to understand the key approaches and changes related to consumer intelligence. — Greenbook
- Eye tracking has long been considered a “promising” research tool for those in marketing research and UX. Now, eye tracking is democratized for all companies! — Greenbook
- Diving Deep on Creative Development — Greenbook
- Reopening: 15 Months of COVID Shopping Trends — Greenbook
- Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption — Greenbook
- In a classroom that becomes completely dependent on technology for almost everything, the aspect that will matter more is not a platform’s usefulness, but its usability. — Greenbook
- Iteration is Invisible — Greenbook
- Are You An Imposter? — Greenbook
- Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum) — Greenbook
- GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research — Greenbook
- Quality Insights Depend on Quality Data Collection Processes — Greenbook
- You can’t have a future workforce if you lose your employees. Americans want a hybrid work model and will consider leaving their job if asked to return to offices full time. — Greenbook
- GreenBook Future List Honoree Beth Rogers Shares Her Inspiration — Greenbook
- How to Build Confidence in Innovative Research — Greenbook
- 8 Ways to Maximize the Value of Voice in Your Research — Greenbook
- Voice of the Customer Programs: What They Are and How to Make Them Work for You — Greenbook
- Key Industry Trends To Consider When Selecting a Sample Partner — Greenbook
- Stuck in the Story Loop — Greenbook
- How Baseball Led Me to Marketing Analytics — Greenbook
- How PepsiCo Foods used projective techniques and future scenarios for consumer behavior to understand the drastic changes COVID-19 had on consumers' snacking habits. — Greenbook
- The Rising Cost of Education Today — Greenbook
- The key qualities needed in a project manager for market research project success. — Greenbook
- How to incorporate design into a process’s early stages, or using a design process to improve your services or brand and provide more value to clients. — Greenbook
- We sit down with Christopher South, CEO of Spot Trender to discuss data privacy in market research, machine learning, and why effective leaders are well-rounded. — Greenbook
- Intuition and judgement are the most common inputs into CX management and have resulted in a hefty overhead for organizations that treat CX management as a philosophy rather than an efficient allocation of scarce resources. — Greenbook
- The Omnichannel Super Shopper - They expect to get what they want, when they want it, and at the best possible price. How to reach these connected customers. — Greenbook
- Doing More With Less: Implementing New Processes — Greenbook
- Measuring Cognitive Stress & Usability of Surveys — Greenbook
- The Best Super Bowl Ads: Opinions vs. Quantitative Super Test — Greenbook
- The Benefits of Mobile Sample on Multicultural Research — Greenbook
- There is a big difference between a market research supplier and a research partner. How to know whether your next project requires a research partner or a supplier. — Greenbook
- How generation z engages on YouTube. The video platform Gen Z is likely to turn to next. How brands can cut through the noise to reach Gen Z on YouTube. — Greenbook
- Recognition for Movers and Shakers in Market Research Data Visualization — Greenbook
- Classifying CX Initiatives – Part Two Competitive Parity — Greenbook
- The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry — Greenbook
- 3 Ways the Customer Journey is Changing Post-Pandemic — Greenbook
- Fintech and UX represent the perfect couple of 'thoughtful creation' and 'solution-oriented thinking.' They're changing the face of an outdated business model. — Greenbook
- Want Better CX? Don’t Give Customers Your Best — Greenbook
- Disrupting Market Research: An Update — Greenbook
- Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future — Greenbook
- Brands don’t just want a pretty narrative or a set of numbers to crunch themselves. They want a 360-degree view of their target customers. Here is how to give it to them. — Greenbook
- The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek) — Greenbook
- How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil? — Greenbook
- Saying that you are dedicated to customer-centricity sounds admirable right up to the moment that you realize just how insatiable customers are. — Greenbook
- IIeX EU 2015: Research Is Dead, Long Live Research — Greenbook
- Reconnect Research is Resurrecting Telephone Research In The Age Of AI — Greenbook
- 7 Tricks For Cracking Trackers — Greenbook
- Safe Harbor: Is it safe? — Greenbook
- Toluna has been running a Global Consumer Barometer to understand consumers' sentiments and behaviors. During COVID, consumers thought brands needed to do more. Brands need to regain their trust. — Greenbook
- Has Research Quality Really Gone Downhill? — Greenbook
- Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: AI and MR — Greenbook
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- Our View on Facial Recognition Privacy Talks Breaking Down — Greenbook
- Online Research in 2020: Machines Will Take Your Surveys — Greenbook
- When Stat Testing Is like a Head Fake — Greenbook
- 12 Reasons Why You Should Build An Online Community In 2015 — Greenbook
- Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU! — Greenbook
- Change In Marketing Will Never Be As Slow As It Is Today — Greenbook
- Agile Market Research 2.0: The Quick Consumer Read — Greenbook
- Cannes Innovation: French Taxi’s vs Uber — Greenbook
- Of Innovation and Snake Oil — Greenbook
- The Sony Hacking Case: A Kill Shot to the Survey Industry or a Golden Opportunity? — Greenbook
- Is Qual Evolving to Extinction? — Greenbook
- Conclusive Proof That Social Media Data Predict Sales…Now What? — Greenbook
- How Brands Really Grow 3: Brands in the Brain — Greenbook
- "Culture and team are everything." Adriana shares advice for new entrepreneurs and why her community platform is the future of research. — Greenbook
- Thinking Outside The “Project” — Greenbook
- Traditional Tracking Looks Like a Taxi Cab in an Uber World — Greenbook
- Participate In The Q1-Q2 2015 GRIT Survey! — Greenbook
- The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here — Greenbook
- The APPification of Marketing — Greenbook
- How to Turn A Customer Disaster into Customer Delight — Greenbook
- Will Social Listening Replace Surveys and Behavioral Tracking? — Greenbook
- Business Intelligence and Analytics: Outshining Insights? — Greenbook
- Growth Hacking 101 — Greenbook
- Brave Researchers? Help us to celebrate their stories. — Greenbook
- Doing Your Homework: Some Tips on Telecommuting From A Market Research Pro — Greenbook
- The Top 10 Disruptive Macro Trends In Market Research For 2015 — Greenbook
- Finding the Right Balance in RFPs — Greenbook
- In-Store Mobile Usage: Much Ado About Nothing – Again — Greenbook
- How Ricola Accelerated Concept Development for Successful Product Launch — Greenbook
- Personal Data: A Threat Or An Opportunity For Our Industry — Greenbook
- 5 Trends in Qualitative Research – Ignore At Your Own Peril — Greenbook
- Patricio Pagani On Why Being A DIVA Leads To Market Research Success — Greenbook
- The New Math of Market Research: Growth = I x I x I — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 17, 2015 — Greenbook
- Unconscious Processes that Produce Brand Recognition: The Physics Behind the Brand — Greenbook
- CASRO Transformation Spotlight: Morpace – Back to the Future — Greenbook
- 10 Predictions About The Future Of The Market Research Industry In The Digital Age — Greenbook
- Two Key Challenges To Measuring The ROI Of Social — Greenbook
- How Addressable TV Changes Media Measurement Forever (Infographic) — Greenbook
- Predictions for 2015 by Dave Sackman of LRW — Greenbook
- When Forecasts Go Wrong — Greenbook
- CASRO Transformation Series: 20/20 Is Writing Lyrics for Qualitative Transformation — Greenbook
- Text Analytics For Your Business – Are You Ready? — Greenbook
- Happy Birthday, IIeX! — Greenbook
- Can Neuroscience Save the Market Research Industry? — Greenbook
- The Need for Empathetic Research: From Consumer to Human Insights — Greenbook
- The Most Widely Read GreenBook Blog Posts of 2019 — Greenbook
- Embracing Change In MR – A Year End Perspective — Greenbook
- Harnessing The New Marketing ATOM — Greenbook
- Growing the Industry by Funding More Research – Part Two — Greenbook
- The Qual Hackathon – A Chance To Co-Create Cutting Edge Qualitative Solutions — Greenbook
- It’s my pleasure to announce the 5 finalists voted on by the insights community to move on to the next round: — Greenbook
- Social intelligence is an adaptive, continuous, collaborative and open customer/consumer driven knowledge framework that sits at the center of a company’s organization like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer/consumer. — Greenbook
- Microfencing Across the Universe — Greenbook
- Move Beyond The Insight To Find The Prediction Question — Greenbook
- Want To Win $20,000? Submissions Are Open for the Insight Innovation Competition! — Greenbook
- CASRO Transformation Series: Research Now – Necessity is the Mother of Transformation — Greenbook
- Judging 2016 Predictions: Only 3 Out of 125 Were Right! — Greenbook
- Market Research: 2014 In Review & 2015 In Anticipation — Greenbook
- Happy Holidays From GreenBook (With A Little Help From LRW)! — Greenbook
- Hey There Good Lookin’: Idea Screening for the Tinder Generation — Greenbook
- Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 28, 2014 — Greenbook
- Lights, Camera, Action: How to Best Leverage Video Feedback — Greenbook
- The “Synergist”: Big Data + Social Science = The Future of MR — Greenbook
- The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry — Greenbook
- On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this event is so critical, I interviewed Gayle Fuguitt, new President of the ARF. — Greenbook
- Permission-based tracking of people’s online activities, mobile behaviors and geo-locations, combined with connected survey and profile data, is enabling a new level of analysis and understanding. — Greenbook
- Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research? — Greenbook
- After numerous conversations with fellow industry professionals, I offer three core differentiators that best explain why market research needs to heavily invest and integrate mobile in our methodologies. — Greenbook
- In September 2012 the market research Twittersphere gained a stand-out new voice. Amid a mostly agency crowd, that rarest of beasts – a client! And not only that, but a client with a message: you should be doing this better. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We’ve got something to tell you. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out! — Greenbook
- CASRO Transformation Series: MaritzCX – Transforming at the Speed of CX — Greenbook
- Here are some of the most popular of the 2,032 unique URLs shared on the Twitter #MRX channel in the past two weeks. — Greenbook
- Online qualitative research services and solutions can be overwhelming. But there are three keys to simplifying the process and making your virtual research experience better. — Greenbook
- An #MRX Hallowe’en Parade — Greenbook
- The Fall 2014 GRIT Report Is Here! — Greenbook
- Daniel Blatt — Greenbook
- Is it "Cool" to "Love" a Brand? — Greenbook
- Interview with Nikki Lavoie, CEO of MindSpark Research International — Greenbook
- Greenbook Announces the GRIT Most Innovative Suppliers by Service Area — Greenbook
- Brand Side Roles and Teams – A View of Today and What Is Ahead? — Greenbook
- The Gen AI Drizzle Becomes Torrential — Greenbook
- Trust Diagnostics Part One: It’s Just a Passing Concern — Greenbook
- 3 Reasons Research Teams Fail to Generate Hypotheses (and How to Address Them) — Greenbook
- AI in healthcare: Is APAC ready for medical services powered by artificial intelligence? — Greenbook
- How is the intersection of AI and Market Research changing the landscape of Innovation Research? — Greenbook
- The Value of MRX for Tech is in Our Experience — Greenbook
- Trust Diagnostics Part Two: Now That is a Troubling Development! — Greenbook
- We discover Alter Agents' secret to client retention, the poker phrase that resonates with her, and what she is doing to make her company a more supportive environment. — Greenbook
- What Makes a Fashion Trend? Music, Social Media, and LATAM — Greenbook
- Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights — Greenbook
- A Letter to My Young Self — Greenbook
- Conversational Design in E-commerce: Optimizing User Experiences for Sales and Support — Greenbook
- Marketing Applied Part One: Why We’re Obsessed with Brand Awareness — Greenbook
- The Femtech Frontier: Embracing AI for Women's Health in 2024 — Greenbook
- Capitalize on Market Research's Tech-Forward Future — Greenbook
- El Salvador's Bitcoin Journey: Tracing the Impact of Cryptocurrency as Legal Tender — Greenbook
- IIEX APAC 2023 Speaker Interview with Val Pastrana of Mondelēz International — Greenbook
- The Business Case for Sustainability: Attracting Customers and Engaging Employees — Greenbook
- The Ties Between Countries In Latin America — Greenbook
- Greenbook Future List Spotlight: Erik Fraser — Greenbook
- Pink Money: Why You Should Advertise to LGBTQ+ People in LATAM — Greenbook
- Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI — Greenbook
- Top 40 Predictions about Insights & Analytics for 2017 — Greenbook
- The Changing Landscape of Digital Payments in LATAM — Greenbook
- 3 Ways To Implement AI Into Your Market Research Today AI — Greenbook
- Virtual Reality: An Innovation Yet to Deliver Its Promise — Greenbook
- Getting Digital Transformation Right: New Opportunities for Market Researchers? — Greenbook
- Brand Differentiation: A Reality the Dirichlet Model Can’t Account For — Greenbook
- Orchestration: Automation & IoT Integration on HealthCare — Greenbook
- Behavioral Science and Concept Testing (Part 3 of 6) — Greenbook
- How neuromarketing research aids understanding of non-conscious choice — Greenbook
- Behavioral Science and Conjoint and Price Testing (Part 5 of 6) — Greenbook
- The Art of Nurturing Consultative Talent: from Analyst to Strategic Advisor — Greenbook
- A Complete Guide to Significance Testing in Survey Research — Greenbook
- Show and Tell: Creating Connection with Storytelling — Greenbook
- Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy — Greenbook
- Julia Görnandt, tells us how academic research of psychology or sociology can help market researchers. — Greenbook
- Ensuring Data Security in Online Market Research while using AI to Collect Data — Greenbook
- AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement — Greenbook
- How to Tap Social Media to Find New Insights — Greenbook
- Our Future With Automation and Robotics — Greenbook
- Computer Does Qual: Avoiding AI-overclaim & false equivalency — Greenbook
- The Hero’s Journey: Celebrating Friction in Consumer Research — Greenbook
- How Unprecedented Change is Reshaping the Insights Industry — Greenbook
- ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress — Greenbook
- Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption — Greenbook
- Two Questions Researchers Should Ask of Their AI Vendor — Greenbook
- 5 Data Integration Mistakes and How to Avoid Them — Greenbook
- Who is Kidding Who? Are You Really Customer-Centric? — Greenbook
- How Happiness Impacts Satisfaction and Recommendation Measures — Greenbook
- Five Ways to Make Your Behavioral Science Marketing Research More Actionable — Greenbook
- Stories of Tomorrow: Insights, Innovation, and Impact — Greenbook
- Building a Deeper Understanding of the Customer Through a Values-Based Customer Segmentation — Greenbook
- Behavioral Science and Depth Interviews — Greenbook
- Travel In LATAM: A Look at the Current Travel Behaviors of Latin Americans — Greenbook
- Behavioral Science and Brand Tracking — Greenbook
- How Views on Religion and Spirituality are Changing and Why Brands Should Care — Greenbook
- Optimizing Patient Coverage: The Power of Predictive Analytics in Healthcare Scheduling — Greenbook
- To Understand the Particularities of Youth Now, We Need to Understand What’s Timeless — Greenbook
- Using Data Science to Trust but Verify — Greenbook
- What to do When a “Breach of Trust” Unleashes an Unruly Mob — Greenbook
- Harnessing AI’s Potential for Market Research — Greenbook
- Six Brand Strategies During Economic Uncertainty — Greenbook
- The Impact of Asian Media and Entertainment in Latin America — Greenbook
- Unlocking Shopper Insights: The Synergy of Qualitative & Quantitative Research in Behavioral Science — Greenbook
- Why You Should Attend IIeX Behavior 2023 Conference — Greenbook
- How to Navigate the Metaverse — Greenbook
- Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized — Greenbook
- How Hot Are Market Research Careers? — Greenbook
- Trust: You Can’t Fatten a Pig on Market Day — Greenbook
- Doing the Right Research in a Recession — Greenbook
- Behavioral Science and…Segmentation — Greenbook
- Deductive Reasoning and Effective Marketing Research — Greenbook
- Choosing Between AI Insights Platforms — Greenbook
- (Re) Humanizing Digital Marketing Post-Pandemic — Greenbook
- Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts — Greenbook
- Who is being excluded from DEI? — Greenbook
- Innovation Management: Team Diversity (Part Six) — Greenbook
- The Power of Stories: Why Market Researchers Should Embrace Storytelling — Greenbook
- Responsible AI — Greenbook
- Innovation Management: Learning by Doing (Part Eight) — Greenbook
- Are the Fraudsters More Sophisticated Than the Researchers? — Greenbook
- The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score? — Greenbook
- Unlock Deeper Customer Insights By Adding Behavioral Science to AI — Greenbook
- The Promise And Risk Of Generative AI in Healthcare — Greenbook
- Interview with Kristin Luck — Greenbook
- A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry — Greenbook
- How to Communicate the Value of Market Research — Greenbook
- Intergenerational Views on the Job Market (Part One) — Greenbook
- The Power of Audio — Greenbook
- 3 Emerging Qualitative Research Trends to Watch — Greenbook
- How to Get Customer Feedback from Gens Y & Z — Greenbook
- Intergenerational Views on the Job Market (Part Two) — Greenbook
- The Effectiveness of Digital Marketing for Startups — Greenbook
- Human Centricity is Key to Customer Centricity — Greenbook
- The Future of the Android-iOS Competition — Greenbook
- Revolutionizing Survey Data Quality in the Age of Artificial Intelligence — Greenbook
- How to Deal with Bots in Market Research — Greenbook
- AI-Assisted Analysis: The Intimacy Problem — Greenbook
- Successful Technology Adoption Allows Humans to Thrive — Greenbook
- Let’s Get Real: There is No Silver Bullet for Cyberfraud — Greenbook
- Feel the Power of Partnership — Greenbook
- Why Diversity Matters in B2B Marketing — Greenbook
- Innovation in the Age of Uncertainty — Greenbook
- Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy? — Greenbook
- What are you trying to get out of your segmentation study? — Greenbook
- Data Degradation Factoring as It Relates to Respondent Engagement — Greenbook
- How to Survive—And Even Thrive—During A Recession with Market Research — Greenbook
- Is Research Having Its Own Creativity Crisis? — Greenbook
- Why Text Data Is the Future of Business Intelligence — Greenbook
- The Agile Researcher: A Survival Guide — Greenbook
- No One Hates Shrinkflation More than Inflationaires — Greenbook
- 3 Ways to Improve Cross-Functional Knowledge Flow — Greenbook
- Is Big MR on Its Way to Becoming the Next Blackberry? — Greenbook
- Innovation Management: Creating a Safe Space for Innovation (Part Seven) — Greenbook
- The Platformification of QualiQuant Continues — Greenbook
- The Value of Culturally Competent Market Research — Greenbook
- A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions — Greenbook
- Brand Research 101: Clearly Differentiating Non Users — Greenbook
- How to Build a Better Business Relationship — Greenbook
- Technology and Insights: A Transformative Year in Review — Greenbook
- The GRIT Top 50 List Signals Our Industry’s Direction — Greenbook
- Market Leaders Deep Dive: U.S. Top 50 Listing — Greenbook
- Supply Chain Blues: How Consumer Research Helps Navigate Shortages — Greenbook
- Artificial Intelligence at Work: Navigating the Revolution — Greenbook
- 7 Vital Questions to Include in a User Research Recruitment Screener — Greenbook
- Why Emerging Methods Hold the Keys to Brand Success — Greenbook
- Dependable, Transparent, Representative: The “New Normal” for Sample Quality — Greenbook
- Doing More with Less — Greenbook
- The Importance of Automation for Knowledge Management — Greenbook
- Delivering Insights That Drive Organization-Wide Action — Greenbook
- GRIT Top 50 Most Innovative Suppliers — Greenbook
- She has led the development of one of the leading innovator companies in the industry, now Carol Fitzgerald, CEO of buzzfeed tells — Greenbook
- Business First, Again. — Greenbook
- Fuelling Company Growth through Process Innovation — Greenbook
- Dynata’s plan to address challenges that exist in online sample them using assets that only an industry leader can bring to bear on the market. — Greenbook
- Lynzie Riebling, VP, Insights & Strategy at REVOLT MEDIA & TV, shares her inspiration, the importance of knowing the value of your voice, and how she advocates for her team. — Greenbook
- Approaches and recommendations for brands to provide intelligence on the influence or impact of effort on customers’ overall perceptions. — Greenbook
- GRIT Future List honoree, Katrin Krüger, tells us why online qualitative options inspire enthusiasm from participants and clients, without losing any of the human aspects. — Greenbook
- Is Gender-Based Marketing Obsolete? — Greenbook
- Top 8 Skills for Highly Effective In-House Research Teams — Greenbook
- Your Online Research Methodologies Are Disqualifying — Greenbook
- Why ‘No Question Research’ Will Be the Next Big Thing — Greenbook
- Gaining new skills, re-imagined interactions, self-care, and finding silliness in a world of relentless negativity and stress is what's making Gen Z happy. — Greenbook
- GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods — Greenbook
- How to Define Deliverables — Greenbook
- Tech Companies Are Redefining Mixed Methods Research — Greenbook
- Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More — Greenbook
- Influencing the Elusive Green Consumer — Greenbook
- Stop Ignoring Your Price Brand! — Greenbook
- GreenBook Future List Spotlight: Lauren Murphy — Greenbook
- Why Are We Talking About New Paradigms in Market Research? — Greenbook
- Researchers Should Do More Market Research — Greenbook
- How to Think About ‘Insight’ for Real Business Impact — Greenbook
- Laarni Paras shares her passion for advocacy work, how she pays it forward, and how the insights and research industry needs to do better. — Greenbook
- Why Intelligent Machines will be the Key to Human-Centered Innovation — Greenbook
- Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste — Greenbook
- GreenBook Future List Spotlight: Mark David Alvarez — Greenbook
- How the NHL’s Vancouver Canucks Creates the Ultimate Fan Experience Using In-the-Moment Insights — Greenbook
- Comparing How Meghan Markle is Discussed in the Press vs. Kate Middleton — Greenbook
- The Insights & Analytics Ecosystem of the Future — Greenbook
- With claims of racism and mistreatment, it’s no surprise Prince Harry and Meghan Markle’s Oprah interview has dominated the news cycle. But is the public response the same in the UK and the US? Let’s find out! — Greenbook
- Stephen Griffiths, Director of Consumer Insights for Level2 tells the four areas that will be evolving with the future of insights. — Greenbook
- Drive Perceptions of Value Through In-Store Pricing Signage — Greenbook
- Skin in the Name — Greenbook
- Qual Research: On Its Best Behavior — Greenbook
- The Case of Identifying a Growth-Busting New Value Proposition — Greenbook
- How Better Research Methods Can Improve The Accuracy Of Political Polls — Greenbook
- Finding ways to digitise and automate workflows and processes helps teams and companies be more efficient, more productive, and more profitable. — Greenbook
- Technology adoption is a journey and the vendor selection is simply the prologue. How to make sure your organization's adoption of new technology is a success. — Greenbook
- Simulating Reality for Better Experiences — Greenbook
- 5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019 — Greenbook
- Being Digital, Being Human — Greenbook
- Today, we sit down with Lance Worley whose life's work is customer advocacy as he explains why "we 'should' know everything our company knows." — Greenbook
- Secondary Should Always Come Before Primary — Greenbook
- GreenBook Future List Spotlight: Mary Eapen — Greenbook
- New GRIT Future List Announced in Insights Practice Report! — Greenbook
- Eco-Consciousness vs. Consumerism: Understanding Today’s Green Shopper Dilemma — Greenbook
- Codifying Political Speech: Using Biometric Data to Identify Demographics — Greenbook
- How Human-Centered AI Will Transform Your Customer’s Experience — Greenbook
- Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies. Understand how survey fraud is evolving, how to deter mrx fraud, and how to fight fraud. — Greenbook
- The GRIT Future List Spotlight focuses on one honoree each interview. Today, Andrés Carriles tells us the key characteristics and qualities of an MRX leader. — Greenbook
- Design as an Aesthetic (Part 1) — Greenbook
- What is a Two-Speed Market Research Strategy? — Greenbook
- What's Next in the Insights Industry with Alex Hunt, CEO of PRS IN VIVO — Greenbook
- 5 Things You Need to Know from IIeX Behaviour UK 2019 — Greenbook
- Online samples quickly became necessary in the absence of in-person events as market researchers turned to digital instruments for qualitative data. — Greenbook
- Big Data, Small Data, or Both? — Greenbook
- Online survey fraud is one of the most challenging parts of Community Panel. We now have an online survey fraud solution using panel management software. — Greenbook
- 5 Tricks to Secure Insight Engagement and Memorability — Greenbook
- Interview with David Roberts, CEO of SurveyGizmo — Greenbook
- CEO Series: Interview with Frederic-Charles Petit, CEO of Toluna — Greenbook
- Data Scandals in the Age of GDPR: Changing our Perceptions of Data — Greenbook
- The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business — Greenbook
- The Skills Modern Researchers Need — Greenbook
- Getting the Innovation Equation Right — Greenbook
- Memories of the Future — Greenbook
- Market Leaders Deep Dive: Field Services — Greenbook
- The Hidden Drivers of Persuasion in Retail Banking — Greenbook
- The Democratization of Research — Greenbook
- Writing for Digital Platforms (Part 3) — Greenbook
- Market Leaders Deep Dive: Final Thoughts — Greenbook
- Demystifying Machine Learning and AI in Market Insights — Greenbook
- The Dangers of Turning Customer Centricity into Obsession — Greenbook
- Traditional Online Panel vs. Programmatic Sample — Greenbook
- GRIT Insights Practice: Satisfaction with Suppliers — Greenbook
- CEO Series: Market Leaders Deep Dive – Interview with Dynata’s Gary Laben — Greenbook
- Market Leaders Deep Dive: Technology Providers — Greenbook
- Market Leaders Deep Dive: Full-Service Agencies — Greenbook
- 5 Reasons Why it’s Time to Voice-Enable Your Surveys — Greenbook
- Yes, Market Research Agencies Produce Poor Quality Reports – But Why? — Greenbook
- A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2 — Greenbook
- Influencing Consumer Choice in a Time of Amazon — Greenbook
- ‘Neo-Classical’ Modeling to Solve Modern Business Problems — Greenbook
- The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek) — Greenbook
- Market Leaders Deep Dive: Strategic Consultancies — Greenbook
- Why Contradicting Behavioral and Traditional KPIs Can Be Good for Research — Greenbook
- Do Market Research Agencies Produce Poor Quality Reports? — Greenbook
- Market Leaders Deep Dive: Data & Analytics — Greenbook
- Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand — Greenbook
- Improving Flight Safety and Jet Orders with SurveyGizmo — Greenbook
- How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results — Greenbook
- Navigating the Role of MR as Data Privacy Concerns Increase — Greenbook
- An Anthropological Focus on Housing Issues — Greenbook
- Introducing the 2019 GreenBook Market Leaders Report — Greenbook
- Insights Ethics: Setting Standards That Differentiate Persuasion From Manipulation — Greenbook
- Accelerating UX Testing in Financial Services — Greenbook
- Premiumization: The Key to Brand Growth Part 2 — Greenbook
- Influence Mapping — Greenbook
- Connecting with Customers in APAC: How Much is the World Changing? — Greenbook
- Five Winds of Change, Sweeping Away Traditional Market Research — Greenbook
- How to Develop a Research Tech-Friendly Company Culture — Greenbook
- Disrupting Drinks with OBA: Emerging Brands Need Agile Behavioral Insights — Greenbook
- AI’s Biggest Impact on Market Research Should Terrify Us All — Greenbook
- Interview with Didier Truchot, CEO of Ipsos — Greenbook
- Social Data’s Predictive Power Unlocked — Greenbook
- Interview with Alex Hunt, CEO of PRS IN VIVO — Greenbook
- Battling Fraud Through Innovation: Your Data Quality Depends on it — Greenbook
- To Resonate With Gen Z Consumers, Lead With Emotions — Greenbook
- Happy Retirement – An Interview with our Editor, Larry Friedman Ph.D. — Greenbook
- The Netflix Effect — Greenbook
- Why Declared Data is the Future for Marketers and CX Executives — Greenbook
- Predicting the Future is to Create It: Stepping Stones for Change in the Market Research Industry — Greenbook
- A New Organizational Model for Highly Effective Insights Organizations – Part 2 of 2 — Greenbook
- 10 Ways Sample Companies Should be Using Automation — Greenbook
- Top 5 things Learned by Applying Biometrics — Greenbook
- Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior US — Greenbook
- Interview with David Sackman and Jeffrey Reynolds of LRW Group — Greenbook
- Enhancing Students’ Higher Education Experience Using Social Listening — Greenbook
- Data, AI & the Population — Greenbook
- Blockchain and Market Research: Hype or Hope? — Greenbook
- Is Market Research Ready For GDPR? Nope, And That Is A Big Problem — Greenbook
- Technology: The Driver for a Research Revolution — Greenbook
- The Last Frontier for Lean Methodology: Iterative Questions — Greenbook
- How Netflix Will Transform Brand Marketing — Greenbook
- 7 Speakers, 7 Takeaways: Insights Marketing Day — Greenbook
- Real-Time Cross-Media Measurement — Greenbook
- Interview with Kirti Singh, Chief Analytics & Insights Officer of P&G — Greenbook
- The Personalization Paradox: Transforming Consumer Perceptions with Declared Data — Greenbook
- Plan B for When Models Fail — Greenbook
- 5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters — Greenbook
- Sentiment Analysis and Its Application in Social Media — Greenbook
- IntelliBlend(r) Drives Better Tracker Consistency & Stability — Greenbook
- ‘Tis the Season — Greenbook
- User Interface Design Basics (Part 2) — Greenbook
- AI: Overhyped and Misunderstood: 10 Marketing Predictions on The Future of AI — Greenbook
- Interview with Matt Warta, CEO of GutCheck — Greenbook
- GRIT “Sneak Peek”: Adoption of Emerging Methods — Greenbook
- Big Data Complements Qual at Fusion 2019 — Greenbook
- The Winding Road to GDPR and Black Boxes — Greenbook
- The 21st Century CMO – Findings from the Nielsen CMO Report 2018 — Greenbook
- A Worthy Son — Greenbook
- Life After Cambridge Analytica: Why a New Data Economy is Emerging — Greenbook
- Why Privacy and Declared Data are the Perfect Partnership — Greenbook
- How Autodesk Drew Up a Better Data Architecture — Greenbook
- 7 Tips to Improve Online Customer Service & Increase Sales — Greenbook
- Leading Telecommunications Company Achieves Customer Acquisition ROI — Greenbook
- What Kind of Research is MR? — Greenbook
- How to Center your Business Around Consumer Insights — Greenbook
- Is “System 1” & “System 2” Still Relevant for Consumer Insights? — Greenbook
- Inspiring Action by Engaging Stakeholders Emotions — Greenbook
- Aliens vs. Dinosaurs — Greenbook
- How Strategic Businesses use Technology to Leverage Consumer Insights — Greenbook
- Global Market Research Report: A Tale of Two Industries — Greenbook
- Identifying & Evaluating Sub-Optimal Responses in Online Surveys — Greenbook
- Elevating CX – Your Dating Experience – With Chatbots — Greenbook
- Asking Questions Goes Mainstream – An Opportunity for Insights! — Greenbook
- Creative Bravery: A Means to Profitable Growth — Greenbook
- Top Insights & Analytics Leaders Share Their 2020 Predictions — Greenbook
- Let’s Chat. It’s Time for Organic Conversations. — Greenbook
- How, Why & When to Use Your Brains For What: Neuroinsights in Marketing Research — Greenbook
- Anthropological Concepts for Understanding Organizational Culture and Communicating Results — Greenbook
- 6 Reasons Why Market Researchers are Adopting Online Qual — Greenbook
- Five Thought Provoking Take-Outs from IIeX Behaviour 2018 — Greenbook
- The State of Marketing Research Innovation — Greenbook
- Building a Culture of Innovation in Market Research: A User’s Guide — Greenbook
- When Worlds Collide — Greenbook
- Why Is The Insights Startup Community Exploding? — Greenbook
- Survival of the Fittest: A Glance Into the Future of Market Research — Greenbook
- Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked — Greenbook
- How to Bridge Strategy & Activation in an Agile Way — Greenbook
- 4 Reasons Business People Make Decisions Without Doing Research—and the Remedy — Greenbook
- Market Researchers Recognised at the 2018 Ginny Valentine Awards — Greenbook
- Sunny Without a Cloud (Computing) In Sight — Greenbook
- Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level — Greenbook
- Product Usage Insights with AI — Greenbook
- Step 4 of a 12 Step Recovery Program for AI Narratives — Greenbook
- AI: Overhyped and Misunderstood? Artificial Intelligence Delivers Real World Results — Greenbook
- Research Success Begins with an Open and Curious Mind — Greenbook
- Distilling Data Into Infographics — Greenbook
- Call for Blogs: Contribute Your Fresh Voice to the GreenBook Blog — Greenbook
- What You Don’t See is Not What You Always Get — Greenbook
- When Data About People Becomes Human — Greenbook
- Technology That May One Day Impact Market Research — Greenbook
- Why Focus Groups Are Essential to CX — Greenbook
- At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. — Greenbook
- How to Make Your Brand Matter in Consumer’s Lives — Greenbook
- Introducing System 3: How We Use Our Imagination to Make Choices — Greenbook
- The Fastest Way to the Deepest Insights: The Automation of Behavioral Science — Greenbook
- What are Monte Carlo Studies? — Greenbook
- Summer Greetings — Greenbook
- You Can Dance in a Hurricane But Only If You Stand in the Eye — Greenbook
- Blockchain for Digital Marketing: The Future of Brand Integrity and Transparency — Greenbook
- AI & Discrimination: How Is It Affecting You? — Greenbook
- Advertising Agencies Need Market Research to Improve the Pitch Process — Greenbook
- 5 Predictions for What Building Digital Products Will Look Like in 2028 — Greenbook
- Is Data Science Friend or Foe of Marketing Research? — Greenbook
- 3 Realms of Business: Your Organization’s Survival Kit — Greenbook
- My Adventures in Neuroscience Part 3: Answers! — Greenbook
- Why Your Next Breakthrough Won’t Happen at Your Desk — Greenbook
- Spotlight on ESOMAR Council Elections: Niels Schillewaert — Greenbook
- It Was the Best of Times — Greenbook
- AI: Overhyped and Misunderstood? A Data Scientist Answers the Questions You’re Afraid to Ask — Greenbook
- 8 Tips for Conducting Quality Quantitative Research — Greenbook
- A 2016 Election Prediction: The Rise and Fall of Donald Trump — Greenbook
- 20 Marketing & Sales Guidelines for The Marketing Research Industry — Greenbook
- Emoji Analysis: 5 Ways to Crack the Consumer Code — Greenbook
- Today’s Women are Working Hard – And Planning Big Things For Tomorrow’s Women — Greenbook
- Elevate Consumer Journeys by Integrating Behavioral Science With Cultural Anthropology — Greenbook
- How Insights Teams Can Help Drive Business Agility — Greenbook
- Monsters Hunting For Your Data – Is This Reality? — Greenbook
- AI: The Future Is Here! — Greenbook
- Night Thoughts of Classical Market Researchers — Greenbook
- Trust Me: Quality Control in Neuromarketing Research — Greenbook
- AI: Overhyped and Misunderstood? Machine Learning 101 — Greenbook
- Polling Misses: Predicting the 2016 Election — Greenbook
- The Wall by Schlesinger Enhances Qualitative Engagement of Physicians — Greenbook
- The Power of Actionable Analytics: Where is the Value in Real World Data? — Greenbook
- Trends in Insights from Research with Moms — Greenbook
- Game Theory, Divorce and Market Research — Greenbook
- When is a Dorito not a Dorito? The Critical Role of Implicit Insight in Brand Extensions — Greenbook
- Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics — Greenbook
- Submit a Nomination for the 2018 Ginny Valentine Awards — Greenbook
- What Makes a Great Super Bowl Ad? — Greenbook
- Meet Gen Z. Who Are They? How Can You Reach Them? — Greenbook
- Life’s Not A Pitch — Greenbook
- How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy — Greenbook
- Submit Your Idea to the Insight Innovation Competition — Greenbook
- Are We an Industry of Hypocrites? — Greenbook
- Do We Need Non-conscious Measures? — Greenbook
- MR Realities: New MR Tech We Can’t Ignore — Greenbook
- The Latest GRIT Report Has Arrived! — Greenbook
- A Debrief on “Predicting Election 2016”: What Worked and What Didn’t — Greenbook
- What’s Really Wrong With Polling? — Greenbook
- Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek) — Greenbook
- Drink Label Design: So Fast You’ll Freak — Greenbook
- The IIeX Nonconscious Forum 2016: Politics, Emotion, and Technology — Greenbook
- How to Plan & Track Your Way to a Successful Campaign — Greenbook
- Digital Therapeutics and Market Research: Bringing a New Paradigm to the FDA — Greenbook
- Activating Segmentation — Greenbook
- The Solution for Polling Accuracy: Less Logic, More Xenophobia! — Greenbook
- Facebook and Cambridge Analytica – A Turning Point in Data Collection? — Greenbook
- Growing the Industry by Funding More Research: Part Eleven — Greenbook
- Marketing Research Methods: Shhhh! Just Listen… — Greenbook
- It's with immense pride that we announce that ZappiStore as the winner of the 2nd Phase of the Insight Innovation Competition, which was held during the Insight Innovation Exchange event in Sao Paulo. — Greenbook
- Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. — Greenbook
- The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow — Greenbook
- Looking Forward to Fresh Voices in Amsterdam — Greenbook
- Market Researchers Should Be More Commitment Phobic — Greenbook
- What The Millennials Are Doing For The Holidays — Greenbook
- Predicting Election 2016: What Worked, What Didn’t and the Implications for MR — Greenbook
- Recent Trends In Millennial Insights — Greenbook
- Can Political Polls Really Be Trusted? — Greenbook
- Spotlight on ESOMAR Council Elections: Christophe Ovaere — Greenbook
- The Research Renaissance — Greenbook
- The 3 Generations of Social Listening & Analytics Tools — Greenbook
- Can Behavioral Science Predict Election Outcomes? We’re About To Find Out — Greenbook
- Growing the Industry by Funding More Research – Part Five — Greenbook
- The Evolution of Market Research: Mining Social Consumer Market Insights — Greenbook
- 4 Ways Survey Call Centers are Adapting to New TCPA changes — Greenbook
- Focus Group Moderation: It Isn’t What They Say, It’s What You Hear — Greenbook
- Scooting from San Francisco to Amsterdam for IIeX — Greenbook
- Spotlight on ESOMAR Council Elections: All Candidates — Greenbook
- Google Surveys 360: The Digital Marketer’s New Best Friend — Greenbook
- New Paradigm for Advertising Effectiveness Research & Measurement — Greenbook
- Encouraging Clients to Share Experiences at IIeX — Greenbook
- Technology Is Not The Answer To Better Insights! — Greenbook
- It’s Time For Facebook To Assume Responsibility — Greenbook
- How To Conduct Online Qualitative Research To Test Ads — Greenbook
- Data: It is…ALIVE! — Greenbook
- New Perspective Through the Motivational Lens — Greenbook
- TCPA and the Still-Shifting Dialing Landscape — Greenbook
- System 1 Politics: Spotlight on Hillary — Greenbook
- Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be. — Greenbook
- Achieving Visual Hierarchy for Non-designers – A Step by Step Guide — Greenbook
- Who Are You Voting Against? — Greenbook
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- Predictions 2017: Take the Long View — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 4, 2017 — Greenbook
- Consumers Have A Preference for Incentives and Rewards — Greenbook
- Expectations of IIeX Europe — Greenbook
- The Return on Investment from Insights Part 1: Why You Need to Care — Greenbook
- Growing the Industry by Funding More Research: Part Three (Understanding YouTube) — Greenbook
- NYAMA/BrandSpark Survey: Focusing on Consumer-Generated Content Strategies into 2017 — Greenbook
- Why I Don’t Miss Angry MR Client — Greenbook
- The IIeX Europe New Speaker Track: The Women Have This One! — Greenbook
- Why Behavioural Data Is a Key Part Of The Future — Greenbook
- Transhumanism and MR — Greenbook
- UAlbany Emoji Study: My Smiley May be Your Smirk — Greenbook
- Implicit Testing in Consumer Product Research — Greenbook
- Growth Calculus Launches Unique Investment Fund for Marketing Services Companies — Greenbook
- Have We Forgotten What Research Is? — Greenbook
- The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. — Greenbook
- The Non-Conscious Consumer: Why Do They Do What They Do? — Greenbook
- Market Research & Technological Innovation: Reflecting on the Journey — Greenbook
- Hard Hat Stats: Some Common and Uncommon Sense (Part 1) — Greenbook
- Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data) — Greenbook
- #WOW (as in “WOW, I’m inspired!”) ESOMAR Congress Rewind — Greenbook
- What Americans Really Want For Black Friday — Greenbook
- Market Research Careers and Education — Greenbook
- Hard Hat Stats: Some Common and Uncommon Sense (Part 3) — Greenbook
- The Death of Marketing-Mix Modeling, As We Know It — Greenbook
- Interview with Pat LaPointe of MR Investment Fund Growth Calculus — Greenbook
- Separating Neuroscience from NeuroHype — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2016 — Greenbook
- CASRO Transformation Series: GlimpzIt – Seize The Glimpz — Greenbook
- 115 Must-Know Facts About Social Media — Greenbook
- Hard Hat Stats: Some Common and Uncommon Sense (Part 2) — Greenbook
- MR Realities: Cutting Through the Clutter — Greenbook
- One to One Marketing is a Myth — Greenbook
- Culture Shifts Affecting the Post-Modern Consumer — Greenbook
- Understanding Price Sensitivity in the Grocery Aisle — Greenbook
- WIRe, ESOMAR Foundation, Unilever Launch $10,000 MSRA Kenyan Scholarship Fund — Greenbook
- Celebrating 15 Years Of Innovation With BrainJuicer: A Talk With John Kearon — Greenbook
- One Small Step for Women, One Giant Leap for Conferences — Greenbook
- Why You Should NOT Follow Procter’s Latest Marketing Advice — Greenbook
- Marketing Innovation: Diverge Early, Converge Later — Greenbook
- Happy Thanksgiving!!! — Greenbook
- Are Online Panel Recruitment Methods Outdated? — Greenbook
- Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask — Greenbook
- It is a wonderful time to be in the qualitative research business, what with the social media explosion and the cultural behavior that has evolved and the propagation of online qualitative research platforms that have arisen and grown over this period of time. — Greenbook
- Product Innovation: The Basics — Greenbook
- NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves. — Greenbook
- Checking Your Blind Spots: Take A Look At The “Aren’ts” — Greenbook
- Automation: Will It Kill Us or Make Us Stronger? — Greenbook
- Economic Eras and Brand Consumption — Greenbook
- Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. — Greenbook
- Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation — Greenbook
- Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I'm going to try to put the arguments to rest and prove that 2011 was the tipping point. — Greenbook
- What Is The ROI of RoRI? — Greenbook
- Market-Research Crowdfunding Startup Collaborata “Blasts Out of Beta” — Greenbook
- Why Marketing Doesn’t Always Get the Research it Needs, But Usually What it Deserves — Greenbook
- The Problem with Best Practices — Greenbook
- 2015 Insights-Driven eCommerce Resolutions — Greenbook
- How Brands Really Grow Part 1: It’s Not Just About Acquisition — Greenbook
- 6 Killer Insights From Digital and Social Data — Greenbook
- I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? — Greenbook
- How To Plan Your Market Research Budget — Greenbook
- We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. — Greenbook
- Why Marketers Need Social Science in Their Tool Kit — Greenbook
- The Magic Formula for Marketing Success — Greenbook
- Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. — Greenbook
- Learning From IBM’s Mistakes: How To Win in Fast Changing Markets — Greenbook
- Let’s Not Dismiss Mobile Or Digital In-Store Just Yet… — Greenbook
- Online Surveys Are Not Enough Part 2: Get Surveys Noticed in the Offline World — Greenbook
- CASRO Transformation Series: Market Strategies – Transformation from the Outside In — Greenbook
- Smarter Data: Challenges And Opportunities — Greenbook
- Why “Patient-Centricity” Requires Relationships — Greenbook
- Understanding Brand Attraction — Greenbook
- Lessons from Automating Social Media Monitoring — Greenbook
- The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It's going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs. — Greenbook
- The Next Frontier for Behavioural Science – Driving Profitable Outcomes — Greenbook
- Online Market Research Tips for Beginners — Greenbook
- This will be The Conversation over the next five years. It will be the central intersection between businesses and you. It’s because ‘your privacy’ is easily translated to ‘your data’. So the issue today, and over the next five years will not be ‘are you violating it?’, but rather, ‘what are you giving me for access to it?’. — Greenbook
- With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than ever for individuals to acknowledge, ‘you are your own brand’. Just as the largest global food and beverage companies exercise brand development and maintain relevancy and connectedness with their customers, individuals too must do the same. — Greenbook
- Scott Keeter of Pew Research Center discussed Pew's experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. — Greenbook
- Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 3, 2015 — Greenbook
- What is Changing in Marketing and How Does a Brand Succeed? — Greenbook
- The Benefits and Strengths of Social Media Research — Greenbook
- How To Avoid Disruption In Business And In Life — Greenbook
- Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted... — Greenbook
- I recently teamed with MocoSpace (a top mobile gaming platform for US Hispanics) to conduct "Latinos On The Road: A Mobile And Social Study.". The big SO WHAT of the study? Latinos are ready to engage and want to engage with brands on their mobiles before, during and after trips. — Greenbook
- Ryan Smith of Qualtrics — Greenbook
- Does Behavioral Economics deliver the missing piece to attain the "Holy Grail" of research: combining the insights of a qualitative survey with the robustness of a quantitative project? — Greenbook
- While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. — Greenbook
- Rubber … Meet Road. Time to Decide What to Do! — Greenbook
- We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. — Greenbook
- Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of the American Marketing Association’s (AMA) 2011 Charles Coolidge Parlin Marketing Research Award. — Greenbook
- Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” — Greenbook
- Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. — Greenbook
- Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. — Greenbook
- Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurdist proportions. — Greenbook
- The Quiet rEvolution In Marketing Insights — Greenbook
- Since being rolled out in March of 2012, Google Consumer Surveys hasn’t quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it. — Greenbook
- After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. — Greenbook
- As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fuel, then they will be the ones to go places with it, leaving us in the dust. — Greenbook
- Results of the 2012 Cambiar Capital Funding Index — Greenbook
- Toto, We’re Not in Kansas Anymore! — Greenbook
- Survival Of The Fittest: Adapt Or Die — Greenbook
- The moral of the recent turmoil at JC Penney seems to be It is far wiser, effective, and profitable to create with your customers instead of foisting your ideas upon them. — Greenbook
- We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? — Greenbook
- Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis — Greenbook
- What Do Business People Really Think About Market Research? A Client-Side Perspective — Greenbook
- An interview With Douglas Van Praet, Author Of Unconscious Branding — Greenbook
- Jonathan Ewert interviews Chris Fanning, CEO of Survey Sampling International. — Greenbook
- I'm almost at the end of the 2nd Week of my online course on Behavioral Economics given by the renowned Dan Ariely. I wondered what these BE findings would tell us about the industry movements in Market Research. Here's my take. — Greenbook
- From Sentiment Analysis to Enterprise Applications — Greenbook
- What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. — Greenbook
- Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! — Greenbook
- The Great Marketing Revolution — Greenbook
- Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Here are some examples of it in use. — Greenbook
- Seth is an analytics strategist with Washington DC based Alta Plana Corporation . He is contributing editor at TechWeb's InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget's BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics. — Greenbook
- The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013. — Greenbook
- I thought it would be interesting to chat with Seth about the state of the industry, what's coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. — Greenbook
- Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs. — Greenbook
- Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It's all very exciting! — Greenbook
- Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted... — Greenbook
- How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researcher of the Future. — Greenbook
- What does recent research from pollsters and market researchers tell us about the attitudes of American consumers towards taxes? — Greenbook
- Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. — Greenbook
- In a conference that’s been a little short on crazy ideas, Steven Kotler of the Flow Genome Project turned on the style in successive lunchtime sessions that brought the show a touch of visionary glamor. — Greenbook
- Jason Anderson gives his thoughts on the major themes that emerged from ARF re:Think Day 1 — Greenbook
- Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. — Greenbook
- The Future of Online Research: Engaging and Activating Stakeholders — Greenbook
- Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy — Greenbook
- The Mayan calendar ends in December of 2012, an ominous omen that many believe will herald the end of the world as we know it. I don't know about all that (I am still making plans for 2013), but I do think 2012 will see more massive shifts within the market research industry that may not be the end of the world, but could be so profound that it may seem like it to some. So, in the spirit of the season, here is my list of predictions for the year ahead. — Greenbook
- ESPN has partnered with Arbitron for TV and Radio data, and with Comscore for PC, Mobile, and set-top box data to produce a “Nationally projectable, five platform, cross platform measurement system,”. — Greenbook
- The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? — Greenbook
- Regardless of whether we are client- or vendor-side, we often bemoan not having a “seat at the table.” Yet maybe it’s because researchers still behave in a way that perpetuates that outsider status. — Greenbook
- To help you optimize the ROI of re:Think, focus on what you are looking to gain out of this investment. — Greenbook
- GreenBook and NewMR hosted a debate on research gamification. Here's a summary: — Greenbook
- Social Media Week Big Take-Away: Context — Greenbook
- Here is Jonathan Ewert's take on 2 sessions during the 1st day of re:Think. — Greenbook
- Lately there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. Examples range from some major global companies to small start ups. On a similar note, the Insight Innovation Competition GreenBook and NewMR are currently conducting is emerging as a showcase for even more companies that want to revolutionize the business of market research. It all adds up to a disruption of the market research industry that is simply unprecedented. — Greenbook
- Big Winners ‘Under The Radar’: Location Intelligence, Geo-Coded Behavioral Analysis — Greenbook
- re:Think Sneak Peek: An Interview With J. Walker Smith — Greenbook
- Behavioral economist George Loewenstein suggests that if we want to understand human motivations in general we may learn more from studying non-consumption activities, such as professional mountaineering. — Greenbook
- The 12th Edition Of The GreenBook Research Industry Trends (GRIT) Report Is Here! — Greenbook
- My Adventures Up Close & Personal With Neuroscience — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 5, 2013 — Greenbook
- Once you add emerging markets to your universe, you will recognize that they have already emerged. — Greenbook
- I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. — Greenbook
- In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry? — Greenbook
- McKinsey offers some ways that researchers can help top managers develop their Emerging Markets strategies. — Greenbook
- GRIT Sneak Peek: The Market Research Firm of the Future — Greenbook
- Although there are some uses of crowdsourcing within market research, much of the most interesting work is being done in other fields, which opens up an exciting opportunity for market research to learn and adapt from successful models in other sectors. — Greenbook
- Is Market Research Ready For Data Diversity? — Greenbook
- How Should Market Research Best React To Social Influence? — Greenbook
- One of my favorite LinkedIn Groups is the ARF Group; it is always a great place for cutting edge content, great discussions, and news on all of the new things the ARF is doing to help lead the industry. Recently I noticed a new discussion thread being run by David Rabjohns on the topic of "Research as a business tool", and was intrigued by such a simple but important topic: how does market research really create business impact? It's such a core question, but one that I think is often overlooked in industry discussions. It's so important that David is heading up a new ARF Forum on the topic, and I am thrilled to see that happening. — Greenbook
- The Top 3 Reasons Market Research Agencies Can Thrive in the Era of Big Data — Greenbook
- It’s 2013 and, sadly, too little has changed in market research over the past two decades.But there are some companies who are re:thinking how the research business needs to evolve. Here area few at re:Think 2013. — Greenbook
- Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 20, 2013 — Greenbook
- The Key To Consumer-centric Marketing — Greenbook
- I’ve only been to the ARF once before. The main thing I realized, very quickly, is that the ARF is big. Really big. There are risks and rewards with scale like that; which will this year's event fulfill? — Greenbook
- At The Market Research Event in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation. His research puts the customer at the heart of product development and marketing, in four main ways. — Greenbook
- Nominations Open For 2013 Ginny Valentine Badge Of Courage Awards — Greenbook
- Of the 1373 unique links shared on the Twitter #MRX community this past week, here are the Top 10 most retweeted: — Greenbook
- Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. — Greenbook
- Who Are The Finalists Of The Insight Innovation Competition? — Greenbook
- 10 Things I Hate About You, by Market Research. R. E. Spondent — Greenbook
- Research Robots: More Than Meets The Eye — Greenbook
- Conferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind. — Greenbook
- Yesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. — Greenbook
- I think it's important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration of my favorite tracking study has taught me an important lesson that I think deserves to be shared with the industry. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2013 — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 5, 2013 — Greenbook
- Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText — Greenbook
- I'm going to be doing a periodic series of interviews with CEOs of firms that I believe are playing a significant role in transforming the industry. To start that series off, today I have Andrew Reid, Founder and President of Vision Critical. — Greenbook
- Here are 7 distortions that too many companies accept at face value. — Greenbook
- What’s the Difference Between Consumer Insights and Market Research? — Greenbook
- 10 Things You Don’t Know About How Customers Use Smartphones — Greenbook
- It is the season of giving, right? Well, there are four events occurring over the next few weeks that are real gifts to the industry! In exchange for a little bit of your time, you'll get a whole lot of value from these learning opportunities! — Greenbook
- Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research business models need to change to support that. — Greenbook
- It's that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can't wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. — Greenbook
- Too many researchers believe the value of market research is self-evident, and that the challenge facing our industry is really more of an obstacle caused by "everyone else." I see this train of thought emerge frequently on Twitter, or within any number of blogs and MRX-related posts. — Greenbook
- Reflections on CES 2013: the Coming Individualization of Reality — Greenbook
- Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not. — Greenbook
- Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. — Greenbook
- Interview With Romi Mahajan, CMO of Metavana — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 21, 2014 — Greenbook
- Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events. From the Netflix debacle to the 2012 Presidential Race, over on his Innovation Muse-ings blog he has been showing just how far you can stretch the basic metrics of buzz, sentiment, and intensity to generate insight. In this post he teams up with Professor Mitch Lovett of the University of Rochester to examine the correlation between social media data and traditional polling: the results are intriguing to say the least. — Greenbook
- You can tell it's almost Autumn; the days are getting a bit shorter, cooler weather is creeping in (slowly, but surely) and there is a flurry of activity as everyone prepares for many of the big MR industry conferences and events: AMA, ESOMAR, NewMR and TMRE. Things are no different here: I am grateful to have been asked to participate in all of them, plus a few smaller ones. I'm looking forward to each for different reasons, so I thought I'd do a little rundown of the events I'm going to be involved with and why I'm excited by them. Here they are! — Greenbook
- Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. — Greenbook
- Of the more than 1,000 unique links shared on the Twitter #MRX community last week, here are the Top Ten most retweeted: — Greenbook
- Of the 1,118 unique links shared on #MRX last week, here are the top 10 most retweeted (after counting no more than one tweet per company). — Greenbook
- Can Market Researchers Afford to be Perfectionists? — Greenbook
- Most sample companies market themselves according to panel size, quality of respondent data, variety of the traffic sources and customer service excellence. We announce the size of our panels to show scale, and to impress clients. It’s how the industry has defined success over the past decade; however I want to offer up another metric for your consideration: traffic. — Greenbook
- How to Make (Quantitative) Research Actionable — Greenbook
- In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. — Greenbook
- We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands. — Greenbook
- Moments of Truth Cartoon: When ‘Life Insurance’ is Not “Trending” — Greenbook
- Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world: — Greenbook
- Of the 1,633 unique links shared by the #MRX Twitter community last week, here are the top 10 that were retweeted the most: — Greenbook
- Want To Win A Free Pass To BAQMaR Annual Conference 2011? Here’s How! — Greenbook
- So, we have an industry that is in desperate need of innovation. We need to identify people or firms that are thinking differently and have innovative solutions to the issues we're trying to reconcile within the industry. We need to be able to fund these firms and give them access to experienced professionals that can help them be successful. Those three factors have driven GreenBook and NewMR to create the Insight Innovation Competition. — Greenbook
- I think there are serious pressures on both supplier and client side that work against crafting a careful, visually compelling final narrative and presentation - cost and deadlines for example. But going the extra visual yard is actually extremely valuable, as it's often the only part of the iceberg that internal clients and other influencing stakeholders see. — Greenbook
- Some people just have way too much time on their hands and it never ceases to amaze me how many people would rather try to tear things down than help build a better future together. I also really hate politics, back biting, rumor mongering, character assassination, innuendo, and being overly competitive. All of that stuff is just draining and unproductive. It's come to my attention that some folks in the industry are engaging in those activities regarding GRIT and the Insights Innovation Competition. I believe that both GreenBook, the various partners involved in those initiatives, and I have strived for full transparency, but apparently the message hasn't gotten through. So, in order to take away the energy of these negative practices and make room for more productive activities I'm going to set the record straight yet again. I'll be as brief as I can, I promise. — Greenbook
- Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. — Greenbook
- Yeah, I know; gamification is one of those "buzz words" of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to come, especially considering the competitors coming from outside of the space who are adopting these models as well as the growth within the wider marketing industry. With that in mind, NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate. To submit your questions, vote on the questions submitted, and register for the webinar (we'll send you a link to the webinar later) click here: http://gamificationchallenge.ideascale.com/ — Greenbook
- I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. — Greenbook
- The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. — Greenbook
- I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors. After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order: — Greenbook
- It’s true that important nuance and detail is being lost, but at the same time, it’s also a fact that non-researchers generally aren’t going to give the same attention to important details that researchers are. — Greenbook
- What's going on? Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing. Are we really such a disrespected species as to be one destined to lose out in the Darwinian process? — Greenbook
- While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task. — Greenbook
- We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I'd put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research. — Greenbook
- Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis of my customer database, for example, I can reach response rates in excess of 30%. By targeting followers of relevant brands on Twitter, I can do the same in those cases where I need to reach outside my CRM system. — Greenbook
- If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be honest, I’m not sure. In theory, you could just continue to use the same tools we always have and simply modulate the sample to reflect the new target. But with the land under our feet literally changing, it seems clear we need to account for not only where the consumer stands today but where they will be tomorrow. — Greenbook
- The strategic consolidation trend in market research continues, with two interesting announcements today. The first was the news that online survey software giant Confirmit was acquiring mobile research pioneer Techneos. The second was that Kantar had acquired the long on the auction block GMI and was rolling them into their Lightspeed panel offering. Both make sense for a variety of reasons, and both are very telling about how Confirmit and Kantar read the future of the industry. I also will be so bold as to make a prediction for the next steps Confirmit and Kantar will make to build off of these acquisitions within the next six months. Let's look at each one. — Greenbook
- A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not a “fair and balanced” editorial; it reflected my current opinions and beliefs based on what I believe are long-term trends in how research is conducted and acted upon in my corner of the world. I listed eight changes I would pursue, if it were my decision to make. Most of these changes were very substantial, but didn’t include much depth as to why or when or how. — Greenbook
- Thanks to the explosive growth of mobile phones and social networks, we're going to see a sea change of customer feedback options. Will you be ready for it, or are you still using comment cards and locked boxes by the door? — Greenbook
- Of the 1,352 unique links shared on the Twitter #MRX hashtag community last week, here are the 10 most retweeted — Greenbook
- A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the social media P&L is all about your social media brand awareness. And by social media brand awareness, I am talking about making sure that you have a good understanding about what people are saying about your brand online. — Greenbook
- I recently came back from the 2011 The Market Research Event(TMRE) conference in Orlando, the biggest marketing research conference of the year. There was plenty to like, not the least of which was the scale of the event. Rarely, if ever, do we get to see an exclusively market research event that is so big. Kudos to IIR for putting it together. — Greenbook
- An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research. — Greenbook
- As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much does our reliance on it compensate for a void of objective intelligence? — Greenbook
- Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks. This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements. — Greenbook
- Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’s criticism of the online echo chamber to some extent, social media is nonetheless a great setting for ideas to make out on a continuous basis and for fostering crowd accelerated innovation within our industry. However silly it may sound, I can’t begin to tell you all the things I’ve learned about market research through the #mrx community on twitter and LinkedIn over the past couple of years. I’d encourage you to join in, share your knowledge and engage in meaningful conversations for at least a few months before you judge for yourself. — Greenbook
- as "for profit" researchers, we need to move faster in the direction of producing things that clients truly value. They've told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into). — Greenbook
- Here is a special Holiday greeting from Lukas, Diane, and I. Enjoy! — Greenbook
- As an industry, we need to move to where the respondents are today and tomorrow, not continue to bang our heads against the wall trying to reach them where they were yesterday. Doing the same thing over and over and expecting a different result is the often noted definition of insanity. — Greenbook
- As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Here are 8 things I would do, if I was a market research company. — Greenbook
- In this Marketoon, Tom Fishburne reveals a feeling all marketers have experienced. Like it or not, marketers, with their special powers, must make sense to left-brained, accountable business managers. We present to business executives who “just don’t get it” and simply require solid, objective data to make a subject tangible and enable confident decision-making. — Greenbook
- Six great companies: Research Through Gaming, AimGen Labs, Pollbob, Decooda, InsightPool, and Inon made it through to the finals to present their ideas to the world and our panel of judges. Thousands of people were exposed to their brands and concepts all through the competition and on Friday both the judges and everyone watching the competition from home voted to award one of them $20,000 to support their efforts. — Greenbook
- This slightly more real and hard-hitting Marketoon created by Tom Fishburne simply exposes how current research options actually separate us from what’s really motivating our consumers. In a continuous state of compromise, the marketer here has to consider the expense, the wait, the time and the faults of existing options. — Greenbook
- The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to launch something big, and we already know the outcome. — Greenbook
- Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications! — Greenbook
- MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete. — Greenbook
- There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years. — Greenbook
- Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her "Mobilizing Market Research" publications. It's a nice adjunct to the publication and covers a lot of territory on the topic of mobile research. Dana has graciously given me permission to repost it here. Enjoy! — Greenbook
- Moments of Truth: “Justify’ — Greenbook
- What is C2B? This is the opposite of B2C where the consumer is driving the business and not the other way around. In some of my posts, I have made it a point to focus on what I call "the social media speed of insight"; this is essentially the hypothesis (and looks like reality) that if companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it. — Greenbook
- In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event. — Greenbook
- As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza — Greenbook
- Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted. — Greenbook
- As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access them: Go to the MRGA 365 platform by clicking this link: http://www.marketplace365.com/Default.aspx — Greenbook
- I have the good fortune of being able to attend the AMA Research & Strategy Summit this week. I’ll admit it – I’m an AMA conference rookie so the opportunity to attend this year’s event was especially intriguing. What will I learn? Who will I meet? Where is lunch?? — Greenbook
- Compared to prior waves of the GRIT study, the Summer 2011 wave is relatively compact. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential and/or authoritative industry organizations were also included. We investigated spending levels, the overall levels of optimism vs. trepidation, and how the industry perceives and is reacting to change. Even the moniker “marketing research” itself was a subject of this most recent wave, along with the standard complement of annual GRIT tracking questions. — Greenbook
- Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment. — Greenbook
- I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find. Issues such as online representativeness, phone response rates, and newer forms of data collection (mobile MR, social media sampling, etc.) take up so much of our mental bandwidth that it can be easy to give short shrift to clarity and accuracy in reporting. — Greenbook
- Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted. — Greenbook
- So Google is a Phone manufacturer too. How does that change the game? — Greenbook
- As a vendor, you want to put your best foot forward. You want to demonstrate that you pay attention to details. And you want to show at least basic common courtesy. Getting my name or my company name wrong, when both are prominently featured on our RFPs, letters, e-mail, and all other communication, suggests you either aren’t really paying attention, or you just don’t care. — Greenbook
- Recently, we were asked by a research supplier to define “getting the business”. What do clients mean by this and how should research companies act to show that they really do “get it”? Well, here are a few thoughts. — Greenbook
- This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista. — Greenbook
- There is a lot of talk about “gamification” at the moment in Market Research circles. As well as the proponents there are quite a few detractors. They seem to see research as a “serious” subject not to be trivialized or polluted by “gamificiation”. The problem is that they fail to understand the power of games. They also fail to understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development. — Greenbook
- There have been many insights shared and received, ideas and concepts that will trace in and out of our thoughts as we move on to our next projects. What is lingering for me, my one big thing, is the premise of being flexible and doing more with less. — Greenbook
- Decades after marketing has entered “the age of the consumer,” it’s startling how little we do know—at any given time—about what’s truly motivating consumers to choose or advocate for brands. And it’s marketers who have to endure the pressures and pain points of this information gap. — Greenbook
- Human Capital: The Most Important Investment — Greenbook
- An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years. — Greenbook
- Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Market Research Event, and MRIA Digital Conference: Some Like It Mobile. — Greenbook
- Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell them that it's too soon to sort out the winners from the losers but it's our job to stay abreast of all them and figure out which of them might work for our clients. — Greenbook
- Another Unsuccessful Survey Invite… — Greenbook
- Introducing Research Vibes – Everything Market Research, All in One Place — Greenbook
- Anticipating The Market Research Event — Greenbook
- Everything You Need to Know About Social Networks… — Greenbook
- Gregg Archibald — Greenbook
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- Kirti Singh — Greenbook
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- John Papadakis, — Greenbook
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- DAVID MAZVA — Greenbook
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- Andrew Ho — Greenbook
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- Florian Hendrickx — Greenbook
- Heather Wendlandt — Greenbook
- Frank Buckler — Greenbook
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- Phil Rance — Greenbook
- Elissa Moses — Greenbook
- Ken Raj — Greenbook
- Alex Bryson — Greenbook
- Miriam Konz — Greenbook
- Continuous Improvement and a Holistic Approach to Data Quality — Greenbook
- focus groups — Greenbook
- globalization — Greenbook
- segmentation — Greenbook
- ResTech — Greenbook
- panels — Greenbook
- polling — Greenbook
- live event — Greenbook
- podcast — Greenbook
- design — Greenbook
- mobile research — Greenbook
- survey quality — Greenbook
- research bias — Greenbook
- 5 Examples of Quantitative Research Methods & When to Use Them — Greenbook
- business innovation 2022 — Greenbook
- APAC — Greenbook
- insight — Greenbook
- 8 Examples of Qualitative Research — Greenbook
- research revenue — Greenbook
- diversity in research — Greenbook
- research innovation — Greenbook
- online qualitative — Greenbook
- transparency — Greenbook
- multicultural research — Greenbook
- insights team — Greenbook
- fraud prevention — Greenbook
- brand building — Greenbook
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- microsoft — Greenbook
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- research automation — Greenbook
- Dynata — Greenbook
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- sales — Greenbook
- research panel — Greenbook
- Nailbiter — Greenbook
- email marketing — Greenbook
- linkedin — Greenbook
- insights collaboration — Greenbook
- collaborative intelligence — Greenbook
- digital currency — Greenbook
- skill development — Greenbook
- Artificial Intelligence and Machine Learning — Greenbook
- politics — Greenbook
- Quest Mindshare — Greenbook
- insights performance — Greenbook
- data mining — Greenbook
- identity — Greenbook
- facebook — Greenbook
- resampling — Greenbook
- Logit Group — Greenbook
- operations — Greenbook
- research suppliers — Greenbook
- Quantitative Research — Greenbook
- Schlesinger Group — Greenbook
- digital — Greenbook
- most innovative — Greenbook
- advertising — Greenbook
- data collection challenge — Greenbook
- quantilope — Greenbook
- market research strategies — Greenbook
- Knowledge Management — Greenbook
- A Conversation with Kim Smouter — Greenbook
- narrative psychology — Greenbook
- Stravito — Greenbook
- insights development — Greenbook
- health research — Greenbook
- nft — Greenbook
- research budget — Greenbook
- Behaviorally — Greenbook
- RepData — Greenbook
- insight investment — Greenbook
- research job market — Greenbook
- Brand Strategy — Greenbook
- research team — Greenbook
- An insider look at the unintended health implications of overturning Roe v. Wade from industry experts. Explore the mental health impact it has had on patients. — Greenbook
- Future List — Greenbook
- Inclusive Insights — Greenbook
- NewtonX — Greenbook
- data degradation — Greenbook
- GRIT 50 — Greenbook
- geolocation — Greenbook
- advertising testing — Greenbook
- insights staff — Greenbook
- product testing — Greenbook
- automation trends — Greenbook
- Consumer Behavior — Greenbook
- Fuel Cycle — Greenbook
- Product Development — Greenbook
- hiring challenge — Greenbook
- Data Science — Greenbook
- innovation program — Greenbook
- unmet research needs — Greenbook
- pepsico — Greenbook
- The Respondent Experience — Greenbook
- Qualitative Research — Greenbook
- InnovateMR — Greenbook
- Bloomfire — Greenbook
- metaverse — Greenbook
- knowledge sharing — Greenbook
- GRIT 25 — Greenbook
- virtual events — Greenbook
- compensation and benefits — Greenbook
- insights deliverables — Greenbook
- COVID — Greenbook
- imotions — Greenbook
- innovation budget — Greenbook
- DIY Research — Greenbook
- Healthcare, Medical, and Pharma Market Research — Greenbook
- analysis automation — Greenbook
- supplier selection — Greenbook
- networking — Greenbook
- nielsen — Greenbook
- insights employment — Greenbook
- statement of work — Greenbook
- best practices — Greenbook
- Advertising and Marketing Research — Greenbook
- Competitive Intelligence — Greenbook
- knowledge management — Greenbook
- project success — Greenbook
- senior stakeholders — Greenbook
- medical research — Greenbook
- insights engagement — Greenbook
- AYTM — Greenbook
- Insights Business Growth — Greenbook
- biometrics — Greenbook
- Data Quality, Privacy, and Ethics — Greenbook
- project failure — Greenbook
- GRIT - insights — Greenbook
- research project priorities — Greenbook
- Europe — Greenbook
- Customer Experience (CX) — Greenbook
- insights practice 2022 — Greenbook
- Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem — Greenbook
- event — Greenbook
- Future List Honorees — Greenbook
- Focus Groups — Greenbook
- exceed research goals — Greenbook
- text an — Greenbook
- International Market Research — Greenbook
- virtual event — Greenbook
- research — Greenbook
- personas — Greenbook
- Generational Insights — Greenbook
- Consumer Packaged Goods (CPG) — Greenbook
- coke — Greenbook
- monthly — Greenbook
- customer — Greenbook
- Greenbook Company News — Greenbook
- Insights Careers — Greenbook
- LATAM — Greenbook
- IIEX APAC 2024: Getting Us Thinking — Greenbook
- market strategies international — Greenbook
- Marketing Analytics — Greenbook
- Greenbook Future List Spotlight: Catrina Salama — Greenbook
- Research Technology (ResTech) — Greenbook
- mckinsey — Greenbook
- The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem — Greenbook
- interview — Greenbook
- Landless Movement's Role in Latin American Agribusiness — Greenbook
- behavioral science — Greenbook
- qualitative research — Greenbook
- social media — Greenbook
- marketing — Greenbook
- market research innovation — Greenbook
- Marketing Applied Part 2: What You Need to Know About Mental Availability — Greenbook
- In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? — Greenbook
- Explore the world of user research with UX Research Lead, Nikki Knox, and see how we can work together to expand the knowledge of user research. — Greenbook
- Tech and business experts think we are headed to an internet era that runs on blockchain technology, but how can brands use this tech to connect with consumers? — Greenbook
- Are You Using Synthetic Data for Analytics? — Greenbook
- Becoming TRUSTed Business Partners: Practical Tips to Research Leadership — Greenbook
- From physical documents to intelligent, natural-language summaries, how far has generative AI has brought Knowledge Management since its humble beginning — Greenbook
- IIEX APAC 2024 Speaker Interview with Rasika Mathur — Greenbook
- Insights Unlocked: Navigating Media Landscapes & Emerging Trends — Greenbook
- content analysis — Greenbook
- Hidden in Plain Sight: the Metaphors Leading Marketers Astray — Greenbook
- How Consumer Behavior Toward CBD is Changing the Wellness Equation — Greenbook
- Greenbook Future List Spotlight: Ahinsa Jayathunga — Greenbook
- 5 Ways Translation Enhances Customer Experience and Drives Repeat Sales — Greenbook
- Embracing the Unknown: AI and Market Research — Greenbook
- IIEX APAC 2024 Speaker Interview with Pratt Hetrakul — Greenbook
- forrester research — Greenbook
- Innovative Buyers Take Risks, Push Boundaries, and Collaborate — Greenbook
- Navigating the Intersection of AI’s Role in Modernizing Behavioural Science and Insights — Greenbook
- Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following this trend? — Greenbook
- Discover the differences in online and offline surveys and ways to improve online surveys. Learn the importance of sample selection and clear question framing. — Greenbook
- Teaching Chimps To “Speak”: Some Lessons for AI in Market Research — Greenbook
- gen z — Greenbook
- From basic demographics to advanced AI/ML, consumer segmentation has evolved, aided by AR, VR, & IoT. Discover what these techniques can offer the industry. — Greenbook
- Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals — Greenbook
- Project Success Unleashed: The Power of Human Connections to Drive Insights Forward — Greenbook
- What happens when brands stop moving in unison with heartland customers to attract new ones? How can they remain below the just noticeable difference threshold? — Greenbook
- Why the Sampling Ecosystem Sets Up Honest Participants for Failure — Greenbook
- How Can You Tell If Your Advertising is Working? — Greenbook
- 10 Things You Should Know About Respect in the Gen Z World — Greenbook
- Online retailers face intense competition, so they need to look for new methods to enhance consumer experience, which could include AI in eCommerce platforms. — Greenbook
- Sit down with market research professional, Diana Pareja, to discuss the evolution of artificial intelligence and the technology's current status in LATAM. — Greenbook
- The Shifting Landscape of Market Research Skills — Greenbook
- Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success — Greenbook
- Join Future List Honoree and Founder/Digital Anthropologist, Jillian Ney, to discuss passions and challenges MRX professionals may face as technology advances. — Greenbook
- Don't miss your opportunity to sign up for the QRCA LATAM Virtual Conference. Join industry experts as they put a spotlight on the region. Register Now! — Greenbook
- Insight Science: The Future of Insights in 3 Chapters — Greenbook
- Market Research Magic: Unveiling the excitement at the IIEX 2023 Show — Greenbook
- Join Future List Honoree & Group Leader for Social Media Analytics, Sathyaraj Asaithambi, to discuss skills that are crucial to succeed in market research. — Greenbook
- Explore the emotional needs influencing consumer buying decisions. Find out how to increase brand loyalty and satisfaction by meeting these emotional needs. — Greenbook
- Retool Research Processes to Maintain Organizational Influence — Greenbook
- Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador — Greenbook
- Technology innovations, like ChatGPT and chatbots, are going to keep advancing at record speed, but how can researchers stay grounded in the fundamentals? — Greenbook
- Can’t keep my eyes off you: ATTENTION! Part Two — Greenbook
- Marlena Mattei, Consumer & Cultural Insights Senior Strategist, 2023 Future List Spotlight — Greenbook
- Greenbook Future List Spotlight: Marguerite Steyn — Greenbook
- Join Future List Honoree and Senior Manager of Research Insights, Israel Coleman, to talk technology advances in the industry and inspirations in insights. — Greenbook
- Now that I have your ATTENTION! Part Three — Greenbook
- Can’t keep my eyes off you: ATTENTION! Part One — Greenbook
- Join Future List Honoree and Lead Customer Experience, Catherine Gauthier, as she talks her greatest accomplishments and what she would change about insights. — Greenbook
- Researcher's know that bias can impact survey results and sample bias is often overlooked. But, what other impacts can sample bias have besides inconsistency? — Greenbook
- How to Tell your Brand’s ESG Story to Win Customers — Greenbook
- From entertainment trends to diversity and inclusion, technology trends to business and financial trends, Focus on LATAM will explore the trends of the region. — Greenbook
- The Promise of AI for Market Research & Insights — Greenbook
- Discover how testing can overestimate lift and underestimate advertising ROI. Learn ways to prevent this from happening to your research and testing. — Greenbook
- Empowering Decision Intelligence through Enriched User Experience — Greenbook
- Decoding Cultural Zeitgeist in 3 Simple Steps — Greenbook
- Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way — Greenbook
- Emotion: the Mandatory of Marketing – Part One: Behavior — Greenbook
- Gen AI: New Kid on the Block! — Greenbook
- Making Magic Happen with Markov Analytics — Greenbook
- A Day in the Life of ChatGPT and Me — Greenbook
- Embracing the Dichotomy of Logic and Emotion in Market Research — Greenbook
- Interview With Pilar Bermudez From Gloria Alimentos Peru: Adapting to Changes in Market Research — Greenbook
- Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making — Greenbook
- The foundation of research is data. But, with the growing integration of AI in the data collection process how has the process changed and should we be worried? — Greenbook
- Greenbook Future List Spotlight: Nathania Christy — Greenbook
- Greenbook Future List Spotlight: Erin Sowell — Greenbook
- Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers — Greenbook
- Understanding human behavior is key to brand growth. Learn four human insights that can be used to unlock brand value through behavioral psychology and design. — Greenbook
- Introducing Greenbook’s Brand Refresh and a First Look at Our New Website! — Greenbook
- Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight — Greenbook
- The Impact of Technology on Mental Healthcare — Greenbook
- Join Future List Honoree & Manager of Strategy & Insights, Zach Hebert, to discuss the three skills to succeed in market research & one change he would make to insights. — Greenbook
- While our industry occasionally focuses on how survey experience can be improved, it generally ignores the respondent experience before the survey takes place — Greenbook
- The Rise and Rise of TikTok — Greenbook
- COVID-19 assisted in the growth of the online market research industry in APAC. How has this transition towards online and digital methods changed the industry? — Greenbook
- Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería — Greenbook
- Cracker Jack Gems of Innovation Jargon — Greenbook
- The Chicken & Egg Dilemma of Diversity in Market Research — Greenbook
- Join Future List Honoree & Digital Marketing Director, Brian Peterson, as he discusses qualities of a leader and what he thinks will be future research trends. — Greenbook
- In the world of marketing, understanding consumers is paramount. But what if some of the most common marketing strategies could be slowly killing your brand? — Greenbook
- Forging Perspectives on the Climate Emergency — Greenbook
- Are perfectly worded open-ended survey responses too good to be true? With rising AI-driven fraud, what can researcher’s do against this threat to data quality? — Greenbook
- Driving Engagement: A Dance of Innovation and Collaboration — Greenbook
- Polls often infer opinion and behavior of an entire population from surveying N=1000 respondents. Is this enough to get insights from an entire target audience? — Greenbook
- Innovation Strategy Tools (Part 4): Roadmapping — Greenbook
- Fintech Marketing Insights: Leveraging Predictive Analytics — Greenbook
- New AI capabilities pose an opportunity to close the gap between insight development and business impact. What new opportunities emerge for insights and ? — Greenbook
- Consumer Listening: The Next Digital Insights Frontier — Greenbook
- Emotion: the Mandatory of Marketing Part Three: Application — Greenbook
- The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate? — Greenbook
- An Interview with Michel Feaster of Qualtrics — Greenbook
- The Case for Corporate Courage: How Brands Can Be An Ally to the LGBTQ+ Community — Greenbook
- The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story — Greenbook
- Interview with Rick Mochulsky and Melissa Harrington of Liquid Death — Greenbook
- When Likes Lead to Purchases: The Emergence of Social Commerce — Greenbook
- Who is MR-LATAM? Highlighting Voices in Latin American Market Research — Greenbook
- Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products — Greenbook
- Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry — Greenbook
- What Marketing Can Learn from the Beautiful Game — Greenbook
- ChatGPT: Public vs. Private—where do we go from here? — Greenbook
- MX is the New X: Managing the Multi-Experience — Greenbook
- The Asian-Pacific Rise of the Gig Economy and Market Research — Greenbook
- 3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation — Greenbook
- GPT-4, Insights, and the Renaissance of Excellent Conversation — Greenbook
- Long Live The King? — Greenbook
- Making Trends Sticky: Three Billion Media Impressions and Counting — Greenbook
- Competing in the Sustainability Arena — Greenbook
- Kayte Hamilton, Founder, 2023 Future List Spotlight — Greenbook
- Trust: Living in a Digital World with a Stone Age Brain — Greenbook
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- Stories to Be Told Will Elevate Your Innovation Practice — Greenbook
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- Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research — Greenbook
- ChatGPT: The Existential Threat That’s Good News for the Insight Sector — Greenbook
- Increase Market Value by Building Brand Attachment, Not Loyalty — Greenbook
- Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research — Greenbook
- Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector — Greenbook
- AI Takes Center Stage at IIEX North America — Greenbook
- Descriptive Research and Insights are not Enough — Greenbook
- How to Employ Generative AI Deliberately, for Better B2B Research Results — Greenbook
- Experiencing X4: The Experience Management Summit — Greenbook
- Interview with Rafa Cespedes: 30 Years of Market Research in Latin America — Greenbook
- Unveiling the Future of the Insights Industry: A Deep Dive into the Latest GRIT Report — Greenbook
- The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together — Greenbook
- Why AI Will Kill the Researcher and How to Ensure Your Survival — Greenbook
- Generative AI is Here for Good. Are you Ready for it? — Greenbook
- Ben Lundin, Insights Director at Escalent, 2023 Future List Spotlight — Greenbook
- Strike an ESG Balance that Works for you and your Target Audience — Greenbook
- Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights — Greenbook
- Digital Destiny or Digital Bust? — Greenbook
- Establishing a Customer-Centric Culture at your Company — Greenbook
- Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight — Greenbook
- Moving Away from a Narcissistic Market Research Model — Greenbook
- The Psychology of Trust: How to Build Trust and Credibility with Your Audience Using Psychology — Greenbook
- Emotion: the Mandatory of Marketing – Part Two: Measurement — Greenbook
- The Shifting Sands of Demand for Segmentation — Greenbook
- Esi Akaltun, Senior Manager, Customer & Product Insights, 2023 Future List Spotlight — Greenbook
- IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil — Greenbook
- The Social Challenges Facing Pharma Research — Greenbook
- Kendall Rynders, Head of Consulting, 2023 Future List Spotlight — Greenbook
- Tulips from Amsterdam: Our IIEX Europe 2023 Experience — Greenbook
- The Next Wave of Disruptive Technology that Changes Everything — Greenbook
- Unlocking the Power of Consumer Insights: Steps and OKRs for Organizational Success — Greenbook
- Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes — Greenbook
- Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America — Greenbook
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- COVID-19 Insights Leaders Roundtable: Edition 11 — Greenbook
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- COVID-19 Insights Leaders Roundtable: Edition 8 — Greenbook
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- COVID-19 Insights Leaders Roundtable: Edition 2 — Greenbook
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- COVID-19 Insights Leaders Roundtable: Edition 17 — Greenbook
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- Providing above and beyond customer service will be what drives business survival in the post-COVID-19 world. — Greenbook
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- COVID-19 Insights Leaders Roundtable: Edition 16 — Greenbook
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- Millennials Are a Tough Bunch to Market to — Greenbook
- Transformation IQ: Join the Journey — Greenbook
- Who Do You Know Who Is Shaking Up Market Research? — Greenbook
- The Panama Papers And Our Industry’s Ethical Compass — Greenbook
- Steering Marketers Back on Track: Qualitative Research on Millennials “Fills the Gap” — Greenbook
- The First Surveys Were Just For Fun — Greenbook
- Bud and the Importance of On-Brand Assets — Greenbook
- Do We Have a Place in the Lives of Respondents? — Greenbook
- The Engagement Crisis: There is Light at the End of the Tunnel — Greenbook
- A Monthly Dose of Design — Greenbook
- “Future Back” To See Where You’re Going — Greenbook
- Research on Research Respondents: What Have We Learned? — Greenbook
- Effecting Real Change: A Goal Of Any Good Brand — Greenbook
- The Psychology Of The Grocery Store — Greenbook
- Analytical Tools For Researchers and Data Scientists — Greenbook
- What Automation Means for Healthcare Market Researchers — Greenbook
- Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch — Greenbook
- It’s all in the Process: 6 Steps for Successful Market Research — Greenbook
- The Future of AI: Who Will Be The Winners and Losers? — Greenbook
- The 5 Lessons Of Zappruption — Greenbook
- Career Advice: Becoming a Great Market Research Analyst — Greenbook
- Will Market Research Get Caught With Our AI Pants Down? — Greenbook
- Teaching Machines to Feel — Greenbook
- Who Are the Most Frequently Mentioned Research Panels? — Greenbook
- Skin In The Game: Revealing The Honest Truth — Greenbook
- When It Comes to Managing Data Security, Know the Company You Keep — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 7, 2016 — Greenbook
- 5 Guardrails to Guide Qualitative Learning — Greenbook
- Personalizing Respondent Rewards for the Global Marketplace — Greenbook
- Do Respondents Even Understand Our Surveys? — Greenbook
- 5 Reasons Online Studies Fail — Greenbook
- Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek) — Greenbook
- Online Surveys Are Not Enough — Greenbook
- Hot Dogs, Sandwiches and Digital Rewards: How Incentives Are Changing Market Research — Greenbook
- 3 Roles Your Brand Can Play in Your Consumers’ Life Story — Greenbook
- Are Smartphones in your Survey Sample Yet? — Greenbook
- Tracker Transformation — Greenbook
- Why Your Marketing Department Needs Data. Right Now! — Greenbook
- Online Panels: The Black Sheep of Market Research: Part 2 — Greenbook
- People Come First, Or Do They? — Greenbook
- CoderRank is a Big Idea — Greenbook
- 6 Lessons on Marketing a Startup with a Shoestring Budget — Greenbook
- Quality vs Quantity: The ‘TAO’ of Client Experiences — Greenbook
- 4 Tips for Successful Customer Co-Creation — Greenbook
- Dawn of the Promiscuous Consumer: They Are “Shopping Around” — Greenbook
- The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived — Greenbook
- What’ a Good Adventure Story without the Photos? — Greenbook
- Millennial Family Passion Points: A new roadmap for marketing to the modern family — Greenbook
- Will MR Follow the Path of Business Intelligence? — Greenbook
- How Fetch Rewards Is Going To Disrupt Shopper Insights Forever — Greenbook
- Conference Success Series: Conference Chicken – It’s What’s for Dinner — Greenbook
- Chasing The Next Big Idea – Prediction Market Volume Forecasting — Greenbook
- Is Qualitative Dead? No. — Greenbook
- Information Security: 10 Steps MR Firms Should Take to Manage Supplier Risk — Greenbook
- Fast Forward: 5 Things We Learned From The Future-Of-Insights Report — Greenbook
- 11 Impactful Ideas From the MRS Annual Conference — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 15, 2016 — Greenbook
- Putting Memory Under the Microscope — Greenbook
- The Focus Group Turns 60: Time For An Upgrade? — Greenbook
- Communities Are Simply Conversations — Greenbook
- Why Market Research Is The First To Go When Times Are Lean — Greenbook
- Why Category Insights Should Take a Back Seat in Millennial Family Marketing — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2014 — Greenbook
- The Dominance of Email: Penetration and Performance — Greenbook
- What Research Participants Say About Research — Greenbook
- What Is Microsoft Up To With Their New Video Testing Offering? — Greenbook
- Keys to Successful Outsourcing — Greenbook
- Why You Should Copy Other People’s Ideas. — Greenbook
- Big Ideas Are Not Enough — Greenbook
- Using Mobile Qualitative To Answer Big Data’s Little Questions — Greenbook
- How Big Data Augments Marketing Research — Greenbook
- Conference Success Series: Hey buddy, can you spare a comb? — Greenbook
- How MR Conference Exhibitors Can Up Their Game — Greenbook
- Learning How To Fail: Innovating Outside Of The Industry — Greenbook
- Time Is On My Side — Greenbook
- Three Reasons Why Trends are Failing the Modern Organization — Greenbook
- MR Realities: Panel Pains — Greenbook
- Clearing the Misconceptions About Neuroscience — Greenbook
- Corporate Innovators’ Risk-Reward Dilemma — Greenbook
- Who Are The 50 Most Innovative MR Industry Firms? Take the Latest GRIT Survey! — Greenbook
- Startup Brings Crowdfunding To Market Research Industry — Greenbook
- The Technology Dilemma — Greenbook
- IIeX Healthcare 2016: Innovation Quicksand — Greenbook
- Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016 — Greenbook
- Even Now, In The DIY Era, Communities Still Need to be Managed — Greenbook
- Mobile Surveys Will Beat Traditional Surveys in 2016 — Greenbook
- 55 Predictions for 2016 by Research Industry Thought Leaders — Greenbook
- Highlights of the APRC/RANZ conference, Auckland 2015– Research without Boundaries — Greenbook
- How to Extract Insight from Images — Greenbook
- Agile Research And Agile Running Backs — Greenbook
- Madtech: Friend Or Foe? — Greenbook
- Will You Leap Into the Future With Me? A Review of IIEX Europe 2016 — Greenbook
- 11 Potentially Game-changing Companies From The Insight Innovation Competition 2016 — Greenbook
- Global Marketers Seek A New Model For Insights — Greenbook
- Conference Success Series: How to Win Attendees and Influence Researchers — Greenbook
- Microsoft’’s Pulse Ushers In The Research Tech Integration Era — Greenbook
- Survey Respondents: The Polar Ice Caps of Market Research — Greenbook
- Ray Poynter Suggests That Researchers Do These 5 Things — Greenbook
- CXFusion: Pushing the Envelope to Success — Greenbook
- The Confluence of Agile Research & Customer Co-Creation — Greenbook
- Six Market Research Trends For 2016 — Greenbook
- For Research Suppliers, Actions Speak Louder than Advertising — Greenbook
- Are You Alienating Your Customers With Spam Surveys? — Greenbook
- The Secret To Combining Knowledge, Skills, Tools and Data Together — Greenbook
- Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes — Greenbook
- Busting The 3 Myths About Behavioral Economics That Are Holding MR Back — Greenbook
- Virtual Reality: Changing the Way Marketers are Conducting Research — Greenbook
- The Place Of Storytelling in MR — Greenbook
- 100-day Growth Challenge: Can You Take It? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 2, 2016 — Greenbook
- Gain Deeper Insights from Networks PLUS Content — Greenbook
- 61 More Predictions for 2016 by Research Industry Thought Leaders — Greenbook
- How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community — Greenbook
- Attracting and Retaining Millennials — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 16, 2016 — Greenbook
- Fixing The Marketing Research “Brand Image” — Greenbook
- Measuring The Long-term “Success” Of A Super Bowl Ad Campaign — Greenbook
- The A-Z of IIeX NA — Greenbook
- 65 and Out: When Panel Companies Ignore Older Folks — Greenbook
- Looking Back On, Or Forward To, 2016 — Greenbook
- Using Frameworks to Find the Story in the Data — Greenbook
- Online Panels: The Black Sheep of Market Research, Part 1. — Greenbook
- A Conversion Story Of A Cognitive Researcher To An Emotional Researcher — Greenbook
- The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek — Greenbook
- Who Speaks for the MR Industry? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 5, 2016 — Greenbook
- What Marketers Can Learn From The Trump Campaign — Greenbook
- CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World — Greenbook
- Have The Statisticians Have Taken Over The Segmentation Asylum? No. — Greenbook
- Ray Poynter’s Predictions for 2016 — Greenbook
- “What the Hell is an Insight?”, As Per Robert P. Moran — Greenbook
- Are The Days Of Online Research Panels Truly Numbered? — Greenbook
- Market Research: It’s Time To Put Up Or Shut Up — Greenbook
- Bias in Primary Elections and its Applicability in New Product Research — Greenbook
- Conference Success Series: You Can’t Get There From Here — Greenbook
- CASRO Transformation Series: Vision Critical Is A Vision of Transformation — Greenbook
- 2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research — Greenbook
- Where Are They Now? Catching Up With IIC2016 EU Winners Dalia Research — Greenbook
- Pew Research Gets On The Right Side Of History — Greenbook
- Goodbye Big Data, Hello Thick Data — Greenbook
- 10 Critical Market Trends for 2016 — Greenbook
- 4 Tips for Better Storytelling — Greenbook
- A Debate Between Survey Length and Data Quality — Greenbook
- Highlights from the 2015 ESOMAR Congress Day 2 — Greenbook
- Top Market Research Agencies Announce Launch Of Research Choices — Greenbook
- The Dawning of a New Analytic Golden Age — Greenbook
- Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science — Greenbook
- The 33% Rule: Learning from the Past and Embracing the Future — Greenbook
- 3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis — Greenbook
- Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI — Greenbook
- The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek — Greenbook
- ‘Tis the Season: What’s Your Holiday Gift Strategy? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2015 — Greenbook
- Enjoy A Festival Of NewMR — Greenbook
- Is Path to Purchase the Road to Perdition? — Greenbook
- Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future — Greenbook
- Storytelling: New Science Is Enriching An Ancient Art — Greenbook
- Planning for Transformation — Greenbook
- Highlights from the 2015 ESOMAR Congress Day 1 — Greenbook
- Mark Earls on Building and Using a Better (Insights) Map — Greenbook
- Ray Poynter offers a fantastic review of the inaugural #IIeX Europe event and his thoughts on how the conference series will fit into the existing ecosystem of industry conferences. — Greenbook
- The Market Research Industry: Early Adopter or Laggard? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 10, 2015 — Greenbook
- Surveys Are Still In Vogue For The Tech Giants — Greenbook
- Facebook’s Topic Data Offers Marketers Access To What Users Are Saying About Brands — Greenbook
- Time To Let Researchers Participate In Research — Greenbook
- Five Things to Look Forward to at the ESOMAR 2015 Congress — Greenbook
- Five Learnings From The 2015 FeelMore50 — Greenbook
- Has Our Focus On Tech Led To No Sociology Syndrome? — Greenbook
- Market Research Is Too Inward Looking — Greenbook
- Using Older Interns To Spark New Ideas — Greenbook
- Six No Nonsense Tips for Creating Integrated Insight — Greenbook
- GRIT Report for Q3 – Q4 2015 Is Here: Download It Now! — Greenbook
- How to Handle It When You Mess Up on the Project (and You Will) — Greenbook
- Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence — Greenbook
- Web Summit Dublin: “So who feels secure in their job?” — Greenbook
- Visuals Are The New Language Of Consumers And Market Research — Greenbook
- The Future of Research, By One of its Agents of Change — Greenbook
- The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias — Greenbook
- Guest Post: Why Video is about to Cross the Chasm for Research — Greenbook
- Social Media Analytics: Promises, Challenges and the Future — Greenbook
- CASRO & MRA to Merge — Greenbook
- Can Researchers Trust Online Access Panel Data? — Greenbook
- Deconstructing Twitter — Greenbook
- MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering — Greenbook
- First, Psychology Studies – Is #MRX Next? — Greenbook
- One Wrong Way To Modernize Market Research? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 13, 2015 — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 4, 2015 — Greenbook
- Defining ‘Value’ to Understand What Makes People Tick — Greenbook
- The Telephone Consumer Protection Act: We Reap What We Sow — Greenbook
- Are DIY Platforms Ready for Prime Time? — Greenbook
- The Answer Is Obvious, Too Bad It’s Wrong: A Cautionary Market Research Story — Greenbook
- Cross-Platform Data: Where Sound Bites Meet Research Reality — Greenbook
- Using Creative Incentives to Increase Panel Engagement — Greenbook
- 6 No Nonsense Tips for Mobile Market Research: Part Two — Greenbook
- Is Safe Harbor Still Safe? — Greenbook
- On Technology & Human Nature (And What It Means For Marketing Insights) — Greenbook
- Market Research Across Time and Space — Greenbook
- Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study? — Greenbook
- How To Get A Graduate Job In Market Research — Greenbook
- Highlights from IMD 2015: How Researchers Can Become Better Marketers — Greenbook
- Trick or Treat, IIeX Style! — Greenbook
- The Elusive Gold Standard In Market Research — Greenbook
- Where Are They Now? Catching Up With Insight Innovation Competition Winners Glimpzit — Greenbook
- 6 No Nonsense Tips for Mobile Market Research — Greenbook
- The Future of Research in Talent & Training — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 15, 2015 — Greenbook
- My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment — Greenbook
- When A Market Researcher Dreams — Greenbook
- Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller — Greenbook
- Co-Mingling Survey Data with Marketing Data Provides the Context Management is Seeking — Greenbook
- “Cool Hand Luke” And The Effects Of Deprivation — Greenbook
- A Reality Check For Online Data Quality Best Practices — Greenbook
- Participate In The Q3-Q4 2015 GreenBook Research Industry Trends (GRIT) Survey — Greenbook
- Heal Thyself! When Will Market Research Get Serious About Sample Quality? — Greenbook
- Ethnography Essentials — Greenbook
- What do clients really think of how MR firms market themselves? GRIT has the answer and here is an excerpt. — Greenbook
- CASRO Transformation Spotlight: BrainJuicer – Transformative Juice — Greenbook
- 50+ Global Thought Leaders Discuss Innovation In Insights — Greenbook
- Proving the ROI of Research for Professional Service Firms — Greenbook
- Hacking & Collaborating: Disruptive Innovation through Inspiration — Greenbook
- Shocking Incompetence by a Major Brand — Greenbook
- “Push” and “Pull” Market Research — Greenbook
- How Brands Really Grow 5: Shaping What People Want — Greenbook
- The Modern Research Respondent: Holding Their Attention with Dynamic Questions — Greenbook
- Buck the Trend of Market Research Mobile Rewards — Greenbook
- The Memefication of Insights — Greenbook
- While Some Things Change, Others Will Stay The Same — Greenbook
- Jeffrey Henning’s #MRX Top 10 – Gritty Hindsight, Branded Foresight — Greenbook
- CASRO and MRA Join Suit Against the FCC’s New TCPA Rules — Greenbook
- Market Research and Big Data: A Difficult Relationship — Greenbook
- Quiz: Disrupt or Drown — Greenbook
- Paradigm Shift: From recall to occurrence — Greenbook
- Client Side Voices at IIeX — Greenbook
- Why ESOMAR Council Elections Matter To Everyone Involved In Market Research — Greenbook
- Desperately Seeking Human — Greenbook
- Measurement Is Falling Short In A Cross-media World — Greenbook
- How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity? — Greenbook
- Keeping up with the Millennials — Greenbook
- Research Should Make a Difference — Greenbook
- Improving Insight Skills, Status, and Impact — Greenbook
- The Rise of Machines: Is DIY Going to Eliminate Your Job? — Greenbook
- More With Less: Strategies for Today’s Market Researcher — Greenbook
- GRIT Report: Top Challenges in the Market Research Industry — Greenbook
- How Brands Really Grow 4: Great Advertising — Greenbook
- Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable — Greenbook
- 8 Reasons Your Company Needs an Open Data Strategy — Greenbook
- #IIEXHealth Recap: It’s All About the Patient — Greenbook
- What The LRW Investment Means For The Market Research Industry — Greenbook
- The Crucial Step that Startups Miss: Investing In Market Research — Greenbook
- 20 Companies That Are “…The Breakthroughs We Have Been Waiting For…” — Greenbook
- What The CASRO & TMRE Events Said About The State Of The MR Industry — Greenbook
- As an Industry, We Need to Unite! Or Do We? — Greenbook
- GRIT Sneak Peek: The Secret To Success In 30 Years Is… — Greenbook
- Be Skeptical of Research Findings and Statistics Quoted by the Media — Greenbook
- An Open Discussion on the Impact of Respondent Sourcing — Greenbook
- Last week Ray Poynter wrote a well-constructed post wrestling with the question “Why Has Social Media Analytics Met With Limited Success In Market Research?”. Having spent 11 years analyzing social data for some of the biggest Fortune 500 clients, I wanted to point out (in the friendliest manner) why some of his assumptions are wrong. — Greenbook
- Running, Everyday, for 1000 Days! For Life, and against Cancer — Greenbook
- When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX — Greenbook
- The Top 30 Most Influential Trade Orgs & Information Channels in MR: GRIT Sneak Peek — Greenbook
- Guest Post: An IIeX Newbie Falls In Love — Greenbook
- Science is Dead – Long Live Marketing Research — Greenbook
- CASRO Transformation Spotlight: LRW Says Transformation – So What? — Greenbook
- AMSRS 2014: Context Is King Down Under — Greenbook
- An Investor’s Story – Interview with Alex Gelman, CEO of mTAB — Greenbook
- Visualize Your Data With Storytelling — Greenbook
- The AMA Gold Top 50, Confirmit Tech & Innovation Survey & ESOMAR Global Price Study — Greenbook
- How The Emergence of Dashboard Sampling is Impacting Quarantine Periods — Greenbook
- The Yin and Yang of Market Research Transformation in China — Greenbook
- The Q1/Q2 2015 GRIT Report Is Here! — Greenbook
- Hashtagging Your Way To Social Media Relevance — Greenbook
- Big Data’s Big Hype – Why Big Insights Are So Elusive — Greenbook
- Data: The New Gold Fever — Greenbook
- The Top 10 Most Innovative Market Research Suppliers (GRIT Spring 2015 Sneak Peek) — Greenbook
- What Do Clients Think About MR Impact? — Greenbook
- Marketing Simplification Is The New Black — Greenbook
- How Brands Really Grow 2: People Change Their Minds — Greenbook
- A Preview of the Spring 2015 GRIT Report — Greenbook
- LRW’s 2015 Top 25 Market Research Twitter Influencers List — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 4, 2015 — Greenbook
- To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This one explores Next Generation insights techniques and the future of the insights industry. with Brian Cain. — Greenbook
- Brain Scans, Cultural Popularity And Sample Sizes — Greenbook
- Helping Marketers To Sell More Stuff — Greenbook
- Volunteered Personal Information (VPI) and Valuing Your Personal Data — Greenbook
- Four Reasons That Surveys Behave Badly And What You Can Do About It — Greenbook
- TNS is taking the lead with a serious look at mobile in market research as a global opportunity. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 6, 2015 — Greenbook
- Can technology experts, however user-experience focused, create platforms that truly help the touchy-feeling world of Qualitative Research? If Revelation is an example, then it appears so. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 21, 2014 — Greenbook
- What GRIT Says About Marketing Market Research: Listening: The Secret Sauce Secret — Greenbook
- Mobile Qual: Which Solution Is Right for You? — Greenbook
- Is Online Sample Quality A Pure Oxymoron? — Greenbook
- 4 Insights On How Not to Get Left Behind — Greenbook
- Joan Lewis Talks About How Suppliers Can Get Meetings With Clients — Greenbook
- A Class in Bridging the Gap – When UX and MR Meet — Greenbook
- The Festival of NewMR – December 1 to 5 — Greenbook
- Social Listening And Online Communities: 1+1=3? — Greenbook
- ESOMAR Congress: Finding a Role in a Crowded Space — Greenbook
- Supercharging The Evolution Of New Market Research — Greenbook
- CASRO Transformation Spotlight: Luth Research Rides the Wave of Product Innovation — Greenbook
- The 36 Most In-Demand Types Of Suppliers At IIeX — Greenbook
- Ethnography: The Gateway Into Customer Experience Research — Greenbook
- Learnings From CASRO: The Transformation of Marketing Research — Greenbook
- To Become A Great Market Researcher Start In B2B! — Greenbook
- Mobile Marketing Master: 3 Principles to Follow into 2015 — Greenbook
- At IIeX Amsterdam we introduced a new feature of the events: Hacking Market Research. The results were one of the highlights of the event and unveiled a whole new way to deliver solutions to the industry. — Greenbook
- CASRO Transformation Spotlight: Gongos Research – Putting the “H” in Transformation — Greenbook
- The Top Influencers In Market Research — Greenbook
- Crowdfunding A Mayoralty Poll in Winnipeg: The Future of Polling? — Greenbook
- Artificial Intelligence 101 — Greenbook
- Why Democratizing Your Brand Is Good For Business — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 30, 2014 — Greenbook
- Purist, Meet Real World — Greenbook
- Why Your Data Visualization Should Be Like Lady Gaga’s Eyeliner — Greenbook
- Guest Post: The ALS Challenge And The Value Exchange — Greenbook
- The Investment Outlook for Insights: A View from the Capital Markets — Greenbook
- It’s a BrainJuicer tradition to present something a little different at Christmas time, and for GreenBook to repost it. Here, with apologies to Charles Dickens, is an insights fable for Christmastime. — Greenbook
- The Promise and Peril of Big Data — Greenbook
- Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience — Greenbook
- Qual at Quant Scale: The iModerate Vision For The Future Of Consumer Research — Greenbook
- Marketing Market Research: Finding Your “Secret Sauce” — Greenbook
- What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of MR and where the future may be taking us? Here is my take. — Greenbook
- Updated! Market Research Steps Up To The ALS #icebucketchallenge (And Learns About Social Campaigns Too!) — Greenbook
- CASRO Transformation Spotlight: Schlesinger Associates – Cliff Jumping with Clients — Greenbook
- Nice Was Very Nice Indeed! ESOMAR Congress Review — Greenbook
- Who Are The Top 25+ Market Research Influencers On Twitter? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2014 — Greenbook
- The Top 19 Emerging Methods In Market Research — Greenbook
- Big Brands vs. Makers Movement: Opposites Attract — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 1, 2014 — Greenbook
- The Growth Of DIY Sampling Technology — Greenbook
- A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH. — Greenbook
- Creating A Research Transformation Agenda — Greenbook
- For a little more information on the Virtual NewMR Festival and questions on research in general, Ray Poynter has generously agreed to answer a few questions. — Greenbook
- Tom H. C. Anderson is getting fired up for the upcoming "Battle of the Methodologies" at IIeX North America in Atlanta, pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing. — Greenbook
- Gathering Consumer Feedback Has Morphed over the Years … or Has It? — Greenbook
- What do insights clients say they are looking for that current suppliers are not delivering to them? Here are the Top 12 unmet needs they submitted to the Insight Innovation Challenge. — Greenbook
- Facebook’s Experiment On Emotional Triggers — Greenbook
- A Cool IIeX Infographic from Netvibes — Greenbook
- Why Businesses Fail: What The Crumbs Story Can Teach Business Leaders — Greenbook
- Educating the Market Researcher of Tomorrow is the issue that was confronted by a symposium hosted by the Michigan State University Master of Marketing Research program earlier this month. — Greenbook
- Is A Digital World War Looming? Would We Survive It? — Greenbook
- How Business Process Outsourcing Helps Researchers Build Better Client Relationships — Greenbook
- Just Tell Me What You Want — Greenbook
- IIeX On Demand: 500+ Presentations On Insight Innovation — Greenbook
- The benefits of social research and intelligence are powerful, growing rapidly and has already become truly transformative to those who embrace it with an enlightened approach. — Greenbook
- An Experiment In Real-Time Emotional Measurement — Greenbook
- Designing Research in an Insta-Everything World — Greenbook
- 80% Of Your Research Should Be With Your Customers — Greenbook
- The Upside to the Facebook and OkCupid Experiments — Greenbook
- Rating Scales: A Lack of Drama in 1 Act — Greenbook
- Is Bias Always a Bad Thing? — Greenbook
- Get To Know The Consumer and Then Do Something With It. — Greenbook
- Do Marketing Measurements Matter in a Real Time World? — Greenbook
- How Disruptions are Born and How It Applies to the Market Research Discipline — Greenbook
- Lessons From Amazon vs. Hachette: Focusing On What Counts — Greenbook
- A Big Picture of the Trends in Mobile Market Research — Greenbook
- Contextual Infographics Made Possible — Greenbook
- Please join me in congratulating all of the competitors and the finalists competing in the 7th wave of the Insight Innovation Competition! — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 26, 2014 — Greenbook
- Last week GreenBook was invited to attend and cover the "Big Rethink" conference by The Economist. Our esteemed long time Board member Rick Kendall attended the event, and here is his take. — Greenbook
- Visionaries, Innovators, Disruptors & Change Agents Wanted — Greenbook
- from-the-client-side-an-interview-with-marc-philippe-witham.html
- Want to be treated like a rockstar (and see some real rockstars)? Apparently the answer is to become a Qualtrics customer. — Greenbook
- Jeremy Bailenson & Dave Sackman: How Virtual Reality Will Disrupt Almost Everything! — Greenbook
- it's time for Wave 7 of the Insight Innovation Competition, this time in conjunction with the Insight Innovation Exchange North America event in Atlanta, Georgia June 16-18. — Greenbook
- New methods for capturing “Who, What & Where” are shaking our industry, but to stir the passions of our clients we need to answer “Why”. — Greenbook
- Day Two at IIeX NA 2014: Influence of Social and #MRX Future — Greenbook
- Qualitative research technology takes a leap forward as FocusVision Worldwide buys Revelation. — Greenbook
- Tom Ewing gives his take on the MRS Impact 2014 event and lists his key takeaways. — Greenbook
- No one is immune from making daft decisions and our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster. — Greenbook
- Forward to the Future, Back to the Basics — Greenbook
- Increasing Intimacy Through Rapport — Greenbook
- Tom H. C. Anderson Explains: “What Is Text Analytics?” — Greenbook
- Lazy Humans and the Privacy Paradox — Greenbook
- Believability Is An Issue When Brands Use Social Media — Greenbook
- This weekend I took some time to round up 10 of the questions we heard asked, and sometimes even answered, at this year’s conference: — Greenbook
- The firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX are: — Greenbook
- Top 5 Takeaways from IIeX Day 1 — Greenbook
- Our new techniques tempt us to use them, and in so doing invite the purpose-process disconnect. They are wonderful techniques, but let’s take the time to choose them correctly. — Greenbook
- Of the 2,304 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook
- The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness is that it can’t answer most of the questions that market researchers’ clients ask. — Greenbook
- Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More — Greenbook
- To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This fifth interview continues the discussion about Next Generation insights techniques and the future of the consumer insights industry with Stacey Symonds of Orbitz, Worldwide. — Greenbook
- An IIeX Participant’s Take on Day 2 — Greenbook
- IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent — Greenbook
- Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research. — Greenbook
- Collaborative Research – Join the Movement! — Greenbook
- The rallying cry that spurs interest in new and shiny things is “Innovate or Die”. Here’s the problem – there’s no validation of this statement. — Greenbook
- Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks. — Greenbook
- As a marketing science and analytics person I am bombarded by sales pitches of various sorts, frequently pertaining to "new" or "innovative" methodologies or software. I'd like to share a few thoughts about how to separate the wheat from the baloney. — Greenbook
- Much of what is posted on this site comes from research vendors, rather than from the client side. To hear more from the perspective of the corporate researcher, this new occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. — Greenbook
- Edward Appleton pulls together 10 key statistics aiming to give a snapshot on mobile usage across the globe that are of relevance to market researchers. — Greenbook
- In his new book, The Zero Marginal Cost Society, Rifkin argues that capitalism's own "extreme productivity" is speeding it toward its next iteration, a decentralized market economy operating globally in the online "collaborative commons." — Greenbook
- Both Apple & Samsung have used Conjoint studies in their legal battles. How & Why? — Greenbook
- As mobile usage becomes more dominant the options for better, faster and more useful information grow exponentially. — Greenbook
- If market research is to continue to break barriers in quickly and accurately predicting consumer choice, then our techniques must be fused with those technologies that intimately attach themselves to all the depth and breadth of observable human behavior. — Greenbook
- It doesn't matter if your data is big or little. More important is that it is relevant and gets used. — Greenbook
- Of the 2,025 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook
- Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook
- Brands want to engage with us at an emotional level. So emotional benefits must be key to understanding what motivates people to buy, right? Perhaps not! — Greenbook
- It's almost time for the next Insight Innovation Exchange (IIeX) conference in the U.S., Even though I haven't completed my to-do list of ideas generated by the last conference, I'm looking forward to discovering new opportunities at this year's event! — Greenbook
- Each of us has to figure out which business we want to be in - the one that works in the efficiency business, focusing on marginal improvements, or the one that strives for effectiveness, impact. — Greenbook
- A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness, and comforted by family and friends. — Greenbook
- Mobile self-ethnography is clearly an area with massive potential - many of us document our daily lives in one way or other using our Smartphones. — Greenbook
- The IIeX Experience, supported by Lieberman Research Worldwide is an interactive space to experience firsthand some of the disruptive technologies reshaping our world today and tomorrow such as virtual reality, augmented reality smart glasses, 3D holographic images, and voice analytics. — Greenbook
- This is the second of two blogs on the ARF ReThink 2014 conference. — Greenbook
- Captain America: The Winter Soldier deals with many of the very real concerns we have in our very real lives today, including what might be modern society’s new unmentionable “A”-word: Algorithm. — Greenbook
- Of the 2,271 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook
- I'm thrilled to introduce SocialGlimpz, the Insight Innovation Competition Wave 4 Winners! — Greenbook
- Procter & Gamble, Unilever, Philips, Heineken, AIMIA & Lowe's conducted over 80 private meetings with MR suppliers last week at IIeX Europe. What were they looking for? — Greenbook
- We believe making data free and open needs to be guided to ensure high impact and meaningful engagement. Guided engagement can play a part in defining a critical set of questions that need to be answered. — Greenbook
- Are clientside researchers, and the industry overall, in good shape - or are we simply one of many industries being disrupted by web-based technologies? — Greenbook
- In this short article I'd like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist. — Greenbook
- The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available! — Greenbook
- In preparation for the Insight Innovation Exchange European event we launched the second phase of The Insight Innovation Challenge. Here are the top 15 Unmet Needs for this round of the Challenge and the 17 companies we've selected to meet them. — Greenbook
- Here are four strategies neuromarketing needs to pursue to win over the huge market of mainstream research buyers who have so far sat on the sidelines as investors in neuromarketing solutions. — Greenbook
- I believe the key causes of neuromarketing’s failure to capture a significant share of global market research spend can be traced to a series of strategic and tactical mistakes made by neuromarketers themselves. Neuromarketing firms (not all of them, but enough to paint the whole field) have overpromised, underdelivered, and failed to provide a compelling value proposition to their customers. — Greenbook
- The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards. — Greenbook
- While Big Data won’t answer all our questions, it is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods. — Greenbook
- An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living. This third interview continues the conversation about vendor marketing – what vendors do in their sales and promotion efforts that attracts and repels client-side researchers. — Greenbook
- How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions. — Greenbook
- Ahead of the IIEX Europe conference in Amsterdam,Phil Rance examines where market research is in technology adoption. Today: Photos & Videos — Greenbook
- After several weeks of intense competition in the 5th wave of the Insights Innovation Competition, the results are in and 6 finalists have decisively risen to the top of the list based on votes by you, the global market research community. — Greenbook
- Inspired by the IIEX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Data & Analysis — Greenbook
- What would happen if the privacy bubble pops? What will become of the brave new world of consumer insights if its foundation develops an unexpected crack in it? — Greenbook
- It's become a tradition to debut some sneak peeks at the results from the most recent wave of each GRIT Study here on the blog, and here is the first one from the Fall/Winter 2013 report. — Greenbook
- Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization tools. — Greenbook
- Guest post by Alesia Siuchykava of the Text Analytics Summit West on the challenges that clients are facing today and their hopes for the future. — Greenbook
- Ahead of the IIEX Europe conference in Amsterdam, I’ve tried to pull together my thoughts on where we are in use of technology in Market Research. — Greenbook
- Three new studies on the topic of market research and incentives indicate that the old idea of a transactional model of incentives may not be enough and that research participants are looking for something more. — Greenbook
- With remarkably low response rates to telephone and online panel surveys at this time, Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS). — Greenbook
- This is the first part of a two part blog series on learnings from the ARF Rethink 2014 conference. Part two will be on “Big data, big research possibilities”. — Greenbook
- SoLoMo and Market Research: A Panel Discussion — Greenbook
- The infographic below from the New Jersey Institute of Technology, "How technology is Shaping the Future of Marketing," highlights the growing usage of mobile technology and how that relates to traffic and ultimately marketing strategies. — Greenbook
- After several weeks of intense competition with 22 firms competing in the 4th wave of the Insights Innovation Competition, 19891 views and 2692 votes the results are in and 6 finalists have decisively risen to the top of the list based on votes by you, the global market research community. — Greenbook
- Of the 2,180 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 4, 2014 — Greenbook
- Context can be the difference between research and insights. Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings. — Greenbook
- The year is pulling to a close, and rather than look forward and make predictions about what 2014 will bring, I have taken a look back at 2013 and pulled out what for me were the year's highlights - the things that stick in my mind as having import for the Market Research Industry. — Greenbook
- Of the 1,966 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted... — Greenbook
- Apparently the number of mobile fieldwork suppliers with fully functional geofencing, as I write this in Spring of 2014, is amazingly low. Why? — Greenbook
- How Are Marketers Utilizing Big Data? The Super Bowl is a prime example. — Greenbook
- Of the 1,791 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. — Greenbook
- Here are the lessons I learned in 2013 that shape my view of GRIT data. Perhaps it will be useful as you put your own pieces together. — Greenbook
- Mixing data collection modes is bad research and no amount of convenience or expediency will change that. — Greenbook
- The 50 Most Innovative Companies in Market Research — Greenbook
- Market research is at a cross-roads right now. Researchers need to fully utilize the tools (in this case data) that we already have and further there needs to be some thought given to understanding what contributions are actually useful. — Greenbook
- Ahead of the IIEX Europe conference in Amsterdam,Phil Rance examines where market research is in technology adoption. Today: social media. — Greenbook
- A new report from the Global Research Business Network on attitudes to personal and sensitive data has revealed that 40% of UK citizens and 45% of people living in the US saying they are very concerned about how their data is used. — Greenbook
- To start 2014 out right we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative. — Greenbook
- Behavior change is inherently linked with material progress and innovation – but what happens when people behave in ways that are inconsistent with your business objectives? How do you proactively initiate change? — Greenbook
- An indepth conversation with Paul McDonald of Google Consumer Surveys on where they have been, what's in store for 2014 and how GCS is evolving to deliver more impact and value to consumers, researchers and other Google products. — Greenbook
- Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values. — Greenbook
- Amazon's success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone. Leaders wanting to accelerate top line growth should look to Amazon as a model. — Greenbook
- Over the last few weeks I have had conversations with many research managers about the state of research in their organizations and their research needs for 2014. Here is what I have been hearing. — Greenbook
- To bring more attention to the role emotional engagement plays in advertising effectiveness, yesterday BrainJuicer launched FeelMore50™ – a ranking of the 50 most effective, emotional ads in the US in 2013. — Greenbook
- General Mills proves that continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns — Greenbook
- #post_excerpt #separator_sa #taxonomy_title #separator_sa #current_date — Greenbook
- There's a revolution happening in analytics...we are now able to give better answers to more questions more quickly than ever before. But, there are downsides. — Greenbook
- Findings from the Brand Keys 12th annual Super Bowl Engagement Survey shows that when it comes to winning, only half of this year’s Super Bowl XLVIII’s advertisers will score big based on their big investments. — Greenbook
- These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods of brand engagement, new business models, new technologies, and for those who embrace them, new and profitable opportunities. — Greenbook
- Last year I posted about my very personal adventures with neuroscience. Here is a brief update for those interested. — Greenbook
- Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014. — Greenbook
- In keeping with our SOP of the last few years though, we're doing a few "sneak peeks" on some subjects we covered in the most recent GRIT study. One of the perennial favorite topics is the adoption of newer approaches into the researcher toolkit, so here is at least a little bit of what we found. — Greenbook
- An example of the power of triangulation and methodological agnosticism, in infographic form. — Greenbook
- New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions. — Greenbook
- Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a difference. — Greenbook
- Of the approximately 20,000 links shared in the past year by the #MRX community, here are the Top 10 links for the year. — Greenbook
- The most pressing challenge for Market Research in the future is in my view actually using all the methodological innovations for superior business impact. — Greenbook
- People who really care about the wisdom of the crowds need to think beyond "clicking" and sifting through "likes" and "shares" to gain insights that matter. — Greenbook
- At the end of the day, linguistic analysis is not only a description of what was said (reactions), but also an understanding of the meaning and the motivational capabilities of information — Greenbook
- After decades of watching neuroscience move from being a strange stepsister of psychology to cutting-edge medical research, the inevitable backlash is in full swing. — Greenbook
- Being “iconic” as the term gets so loosely tossed around today – a synonym for “recognizable” – doesn't quite work as well for brands as it did in years past. — Greenbook
- Google Consumer Surveys just revealed the next phase of their growth plan which was to say the least, aggressive, with clear intent to own as much market share as possible. — Greenbook
- Growth for many brands will come through selling into developing markets. How do you conduct research in these populations where literacy is marginal? Mobile. — Greenbook
- There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research. Perhaps most importantly, “Is it predictive of what will happen in the marketplace?” — Greenbook
- In preparation for the upcoming IIeX conference in Atlanta, GreenBook has re-aunched the Insight innovation Challenge aiming to give marketing and insights professionals an opportunity to share their challenges and find new insight-generation solutions. — Greenbook
- I propose that your job as a researcher on the corporate side is to develop a theory of your brand. Your job as a research supplier is to provide research that helps test that theory. It’s really that simple. — Greenbook
- Every category has its own set of engagement drivers. Today, these drivers end up being more emotional than rational in structure, which is why, when correctly configured, marketers are able to predict how consumers will behave. If you measure the drivers correctly, they also identify expectation levels consumers hold for them. — Greenbook
- The advent of the IoT is creating new ways of looking at old Market Research problems. Forward-looking businesses have the opportunity to use the resulting intelligence to make better decisions so as to optimize dynamic messaging, pricing, stock levels, store layouts, staffing and service delivery and in the process drive economic growth and improve quality of life. — Greenbook
- To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors on the holiday, we conducted research and found some surprising results. — Greenbook
- Waleed Al-Atraqchi of Affinnova — Greenbook
- Of the 1,612 unique links shared on the Twitter #MRX community in the past two week, here are 10 of the most retweeted. — Greenbook
- The GRIT Consumer Participation in Research (CPR) report is our effort to answer the who, what, when, where, and why of global consumer participation. — Greenbook
- My interest for capturing The Wisdom of Crowds lies in successful product ideation and I feel the best option to achieve that lies in customer co-creation and not crowdsourcing. — Greenbook
- Data is behind every interaction and transaction we make. Do we need protections, common sense laws and agreements among people, governments and business – absolutely. Will we get there tomorrow? Probably not … — Greenbook
- Of the 1,780 unique links shared on #MRX in the past two week, here are 10 of the most retweeted. — Greenbook
- 5 emerging trends contributing to the consolidation of the advertising industry. — Greenbook
- Interview with Han De Groot, CEO of MetrixLab on their acquisition of Insight Innovation Competition Phase 3 runner-up RawData and the future of MR. — Greenbook
- Accounting for diversity allows people to more accurately identify themselves, improves the quality of your data, and validates minority groups that are so often overlooked. — Greenbook
- The Market Research Event is next week and I am very much looking forward to attending. Here is what I'm looking forward to: — Greenbook
- We recently attended the GeekWire Summit to learn about the latest trends in technology development. During the event, we heard many visions for how technology will evolve and affect the user experience. As we listened to their ideas, we realized these developments will have important implications for the world of marketing research. — Greenbook
- The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open and will run until October 31st, 2013. — Greenbook
- At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge - a series of real-world market research challenges posed by end users. — Greenbook
- Much has been written about IIeX already and I won't rehash the kudos, summaries, and exposition. So what does the success of the event mean for the industry as a whole and what will come next? In this post I'm going to give my take on that. — Greenbook
- Whether someone is buying a car or a pack of pens, that decision is sealed in the last 30 seconds of the thought. There is no process that can optimize that moment. So how do you close the deal? — Greenbook
- Neuroscience Doesn’t Have To Be That Complicated! — Greenbook
- The Festival this year runs 2nd – 6th December, with the following events included: — Greenbook
- The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why. — Greenbook
- Can MR be Motorola and move willingly with our clients and our respondents into the mobile world, or will we be Nokia, dragged kicking and screaming into it with little choice left? — Greenbook
- Last week, at the MRMW Conference in London, the future of market research as we know it was challenged by Jan Hofmeyr. Ray Poynter gives the details and his take. — Greenbook
- We have launched our survey to investigate the sources of the ideas for new market research ideas and approaches. — Greenbook
- Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 29, 2013 — Greenbook
- Face CEO Andrew Needham and US Office Head, Philip McNaughton, were at the Insight Innovation Exchange conference in Philadelphia earlier this week. I could not attend, and I was rather disappointed so I hopped on Pulsar TRAC. — Greenbook
- How can our industry change while not selling out the principles that should drive market research? Here are five tips that I’ve used in coming up with new solutions. — Greenbook
- Although there was much that stood out for me at TMRE, one thing rose above all other: Virtual Reality, courtesy of Lieberman Research Worldwide. — Greenbook
- To mistake what consumers want us to think for what consumers actually think can prove a dangerous research course indeed. — Greenbook
- A glimpse into what a holiday party at GreenBook is really like. — Greenbook
- Second in a three part series on the future of marketing research practices. Part 2 focuses on the impact of changing marketing questions on research approaches. — Greenbook
- Co-creation 3.0 uses skilled consumers at the right point in the co-creative process, and offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’ — Greenbook
- Historically, marketing researchers run projects. We must go beyond the project to THE BUSINESS QUESTION as the organizing principle, where all relevant data will be brought together into synthesized insights and immediate action plans. — Greenbook
- The latest entry to the pile of neuromarketing books is the one to rule them all. Why is neuromarketing important? Why should you use brains in marketing? A Neuromarketing for Dummies book was what it took! — Greenbook
- Are some iconic brands actually less popular than we think? — Greenbook
- I've written about the need for re-shaping perceptions, expanding our toolkit, getting better at the Actionable part of insights and much besides - essentially, retooling MR for the future. I wonder if my hopes and wishes for MR are in fact misplaced. — Greenbook
- History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road. — Greenbook
- Of the 2,117 unique links shared on #MRX last week, here are 10 of the most retweeted... — Greenbook
- A few tips for newcomers working at MR agencies on the "Marketing Research 101" basics of how to respond to a client brief. — Greenbook
- Marketing Science is a lot more Art than we may realize. — Greenbook
- You’ve only just got used to content marketing – now KBS+ Ventures has introduced a new term to the marketing lexicon: intent marketing. Here is a crash course and some important questions about this new model. — Greenbook
- We are entering an era where, thanks to technology like facial imaging, “soft-data” on emotions – traditionally the province of qualitative studies or smaller scale specialized surveys - will become “big-data” that provides very hard results. — Greenbook
- Chart The Future Of Research: Participate In The Summer 2014 GRIT Survey — Greenbook
- This week, I attended a market research and technology conference in Philadelphia, The Insight Innovation Exchange. I considered myself fairly up to date as to what was at the forefront of market research technology and insight generation. Little did I know what this conference held in store. — Greenbook
- Of the 2036 unique links shared on #MRX last week, here are 10 of the most retweeted. — Greenbook
- Continuing our series of interviews with leaders transforming the marketing insights space or transforming their businesses to compete effectively in the new marketplace , today we have an interview with David Sackman, CEO of Lieberman Research Worldwide. — Greenbook
- A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years. — Greenbook
- Continuing our series of interviews with leaders transforming the marketing insights space, today we have a deep interview with Diane Hessan, CEO of Communispace — Greenbook
- Of the 2,024 unique links shared on #MRX last week, here are 10 of the most retweeted... — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 20, 2013 — Greenbook
- For me, IIeX is a place to be brave – to embrace innovative technologies but more importantly to champion transformative ways of thinking. And hopefully, for our industry, acting — Greenbook
- Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make. — Greenbook
- Of the 1,674 unique links shared by the Twitter #MRX community in the past week, here are 10 of the most retweeted. — Greenbook
- Continuing our series of interviews with leaders transforming the marketing insights space, today we have a deep interview with Group Chief Strategy Officer of Toluna, George Terhanian. — Greenbook
- The key to success is the ability to sell one’s own brain, not labor hours. — Greenbook
- At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Ari Popper led a panel discussion on data philanthropy and began with "Data philanthropy can totally change the world. It is a radical idea, and a controversial idea." — Greenbook
- Customer expectations continue to rise as consumers continue to want more and more and more. Brands able to meet or even exceed these expectations will always do better in the marketplace. And, no surprise, those that can’t eventually get gobbled up and/or vanish from the competitive landscape. — Greenbook
- An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision of the community becoming the central hub of the insights process. — Greenbook
- Beyond new business functions, a new consumption model is rising and will impact core business models. Have a look into some indicators. — Greenbook
- Industry veteran Bill Weylock has passed away after a battle with Pulmonary Fibrosis. — Greenbook
- Continuing the unofficial series of chatting with industry leaders that are driving transformation in the research industry today we have a discussion with Andrew Leary of IpsosSMX. — Greenbook
- During the last few decades marketers have grown comfortable with research methodologies that are not designed to fully engage the onslaught of Millennial consumers who will become their new target. — Greenbook
- The challenge to producing consistent and reliable marketing data is only partly one of sample representativeness. Marketers and marketing researchers need to think more like behavioral economists. — Greenbook
- Are we - myself included - kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants? Or is "New MR" more necessary than ever? — Greenbook
- The researcher formerly known as Angry MR Client (aka Oana Stroie) weighs in on how technology and social media are changing research. — Greenbook
- Interview with Andrew Needham of Face — Greenbook
- Going a little deeper than what is normally discussed about System 1, I’d like to emphasize four areas in which System 1 operates and manifests itself. These four areas combine to reveal “hidden forces” that influence behavior. — Greenbook
- There’s always been a paradox in economies where the times that generate the best opportunity for risk takers become the times that companies are least likely to take risks. — Greenbook
- Creating a powerful brand success system for a digital, social, mobile age. — Greenbook
- Every brand everywhere is looking to find ways to provide exposure to their brands in what’s turned into a 21st century mediascape. But if the past few years have taught us anything about the digital world and e-commerce it’s that it’s easy to be out there, and it’s easy to target, but it’s not so easy to engage. — Greenbook
- When we run crosstabs and other common tests of significance, these tests assume normalized populations and samples drawn randomly. I argue this scenario is a rarity in real-world conditions. — Greenbook
- Updated! Everything You Ever Wanted To Know About Google Consumer Surveys — Greenbook
- Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference. Really enjoyed the IIeX Greenbook conference. I generally concurred with the opinions expressed and many of the presentations gave me ideas on how we might better serve our clients. Thought I might share some of my reflections here. — Greenbook
- Of the 1956 unique links shared by the Twitter #MRX community last week, here are 10 of the most retweeted. — Greenbook
- Of the 1,965 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted. 51 insight and co-creation techniques, how to make your questionnaire mobile-ready, and notes for a non-researcher conducting qual research. — Greenbook
- A look at a few of the key disruptors for the MR industry. — Greenbook
- The last week a couple of Market Research articles caught my attention and made me wonder if the term "New MR" has effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream. — Greenbook
- As someone who believes that embracing the ridiculous (to borrow a thought from Albert Camus) is an important element in innovation, I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine. — Greenbook
- Hail To The Chief: An Interview With ESOMAR President Dan Foreman — Greenbook
- Today I'm very pleased to bring you an interview with RIWI Corporation CEO Neil Seeman, winners of the Insight Innovation Competition Phase 3 at IIeX in Philadelphia. — Greenbook
- The study of emotions as they drive consumer behavior is still a relatively new focus for market researchers. It seems important at this early point to begin clarifying the various options for this type of research – the various types of phenomena that can be called “emotions.” — Greenbook
- Successful bids bring work. But unsuccessful bids should still build your brand. — Greenbook
- Interview With Ari Popper, CEO of the Coolest Company In The World – SciFutures — Greenbook
- ESOMAR Congress Was A Pivotal Event For Market Research — Greenbook
- Second in a series of blogs by Joel Rubinson from the ARF Audience Measurement Conference 8.0 about the marketing challenges and opportunities of our brave new digital world. — Greenbook
- 4 Steps To Innovating Your Vision — Greenbook
- A Little Bit Of Holiday Cheer… — Greenbook
- At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today the presentation round of the Insight Innovation Challenge was held. — Greenbook
- I look around and see a buffet of webinars, whitepapers, and similar musings, mostly by authors who have never once been in a mobile research study as a participant. What I see little of, are frank discussions of mobile research ‘quality.’ This is a broad term, so let’s define. — Greenbook
- While the emergence of gamification is certainly an exciting prospect for market researchers and consumer insights professionals, it is not the end all be all, so proceed with caution! — Greenbook
- Here is the advice I give my advertiser clients to rebuild understanding of brand-building in a digital, social, mobile age — Greenbook
- Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research? — Greenbook
- For many years, marketing and market research charted the course for businesses and they optimized products accordingly. They were the both the secant and the sonar; but today they are the logistics team. What does that mean for market research? — Greenbook
- Market research began nearly a century ago to fill a very specific need: to develop information to make good business decisions. — Greenbook
- Spoiler alert! Big Data can be dry, but there's some nice pesci in here! — Greenbook
- A light-hearted list of the truths that typify the incomparable professionals who make up the greatest industry in the world. — Greenbook
- An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards — Greenbook
- Bravo TV research leads, Eric Cavanaugh and Dave Kaplan, gave an encore presentation at the ARF’s series of “AM Plus” sessions on July 22. It was the perfect case study for advertisers and others obsessed with understanding where the TV content experience is going. — Greenbook
- Snapshot Of The Future: Under The Radar Reveals Accelerated Disruption Of MR — Greenbook
- How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still the biggest and hairiest beast, but maybe not quite as large relative to the other creatures in the jungle as it once was. — Greenbook
- At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks "Have we forgotten how to innovate outside of our codified bast-practice models?" — Greenbook
- Of the 877 unique links shared by the Twitter #MRX community in the past week, here are 10 of the most retweeted. — Greenbook
- The Broader Implications Of The Communispace/Promise Deal For Market Research — Greenbook
- Lucky Thirteen: 13 Marketing & Branding Trends — Greenbook
- The Ripple Effect: The Influence Of Others On What We Buy — Greenbook
- Data Visualization – The New Art Of Understanding — Greenbook
- The Night Before Christmas: A Behavioural Audit — Greenbook
- Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together” Solution — Greenbook
- Imran Anwar of Microsoft helped set the stage for Day 2 at the GreenBook Insight Innovation eXchange (#IIeX) event in Philadelphia with a thoughtful analysis of disruptive innovation in the past, present and future. — Greenbook
- Two CEOS speak about the experience with media measurement. — Greenbook
- At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Proctor & Gamble shared a research request that demonstrates the intimacy and comfort that research participants have with their smart phones. — Greenbook
- At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation. — Greenbook
- The Quantity of Presidential Polls and the Quality of Marketing Research — Greenbook
- A successful customer co-creation experience starts with that initial spark. Knowing how to ignite that spark and spread that into a creative flame is an art form. — Greenbook
- Insight Innovation Exchange (#IIeX) in Philadelphia starts off with the VP of North American consumer insights for Campbell Soup Company stressing the need for brands to become "digitally fit". — Greenbook
- Financial Services, Gambling, & Behavioral Economics: Busting The Myth Of Rationality — Greenbook
- An Angry Market Research Client Speaks — Greenbook
- Marketing and Insights in Today’s Cluttered, Techy World — Greenbook
- Why Social Media Measurement Is A Competitive Advantage — Greenbook
- What Makes Social Networks Tick? — Greenbook
- #TMRE Recap: Actionable Insights, Storytelling And Big Change — Greenbook
- How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs. — Greenbook
- Who Is Leading Insight Industry Transformation? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – December 11, 2012 — Greenbook
- Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide between social impressions and clicks with real-world sales lift. — Greenbook
- In partnership with Arbitron, Six Flags reinvigorated its marketing mix models (MMM) by using more granular PPM radio rating data. These new models led to the record success of its Fright Fest Campaign in 2012. — Greenbook
- (Dis)functional Insight — Greenbook
- The Conundrum of Changes in Market Research and Predictive Analytics — Greenbook
- The next Insight Innovation eXchange North America 2014 will be held in Atlanta on June 16-18, 2014. Registration and call for speakers are now open. — Greenbook
- A Bayesian Approach to Modeling the Market Research Conference Selection Dynamic — Greenbook
- The future through the Starcom lens is to create measurement that focuses on the “how and the why” – how do consumers go across channels and why do they make these jumps between devises. — Greenbook
- Predictions for 2013 Part 2: Leslie Townsend, Simon Chadwick & Lenny Murphy — Greenbook
- Cool Is For Fools: An Interview With Romi Mahajan — Greenbook
- It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D — Greenbook
- Isn’t It About Time Market Research Grew Up? — Greenbook
- Market Research 2012 – The Year in Review From A Client-side Perspective — Greenbook
- Ode To The Unsung Heroes Of The Market Research Industry — Greenbook
- Online Tools To Help You Tell A Good Story — Greenbook
- Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. — Greenbook
- How To Make An Market Research Client Angry In 7 Easy Steps — Greenbook
- Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota and NBC Universal applied a multi-screen approach to integrated advertising. — Greenbook
- Big minds got together in the Marriott Ballroom following a short break to discuss the definition and use cases of Big Data and it’s impact on Research. — Greenbook
- The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space — Greenbook
- Cartograms: A Visualization Technique for Researchers — Greenbook
- What Value Does Disintermediation Bring Without Expertise? — Greenbook
- Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders — Greenbook
- A synopsis of the presentation on Project Blueprint; a proposed industry-first single source measurement platform across TV, Radio, PC, Smartphone and Tablet. — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 28, 2012 — Greenbook
- Scurrilous Scalawags and Other Alliterative Miscreants — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 13, 2012 — Greenbook
- Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012) — Greenbook
- Sliders: Good for White Castle, Bad for Research — Greenbook
- Does Big Data Need To Become Small Data? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 8, 2013 — Greenbook
- GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile — Greenbook
- Announcing GRIT 2012: A New Approach To Understanding Research Transformation — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2012 — Greenbook
- Why (And When) We Like Google Consumer Surveys — Greenbook
- Is Market Research Like The Shoemaker’s Children? — Greenbook
- Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange — Greenbook
- Are Cognitive Biases On The Increase? — Greenbook
- Social Networks & Human Behavior — Greenbook
- The High Cost of Dissatisfaction — Greenbook
- Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers. — Greenbook
- What If Big Data Doesn’t Work? — Greenbook
- Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology — Greenbook
- Six 2013 New Year’s Resolutions For Marketing And Insights — Greenbook
- What Career Paths Can Market Researchers Aspire To? — Greenbook
- Advertising Research Foundation Announces President & CEO Barocci’s Retirement — Greenbook
- Submissions And Voting Now Open for Insight Innovation Competition — Greenbook
- Misc. Thoughts On AMSRS, ESOMAR & Social Media Quality — Greenbook
- Radial Landscape Map- A Revolution in Brand Mapping and Data Visualisation — Greenbook
- Like It Or Not? — Greenbook
- Market Research in the Mobile World — Greenbook
- Insights: The Needle In The Haystack — Greenbook
- Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 27, 2012 — Greenbook
- Old World To New World — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 2, 2012 — Greenbook
- We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights? — Greenbook
- A Client-side Perspective On The Quality Of Market Research — Greenbook
- About That Gen 2 Advisors Announcement…. — Greenbook
- Get Into Their Shoes Before Getting Into Their Minds — Greenbook
- #TMRE Debrief: Market Research At A Critical Inflection Point — Greenbook
- The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns — Greenbook
- What Can The CES Tell Us About The Future Of Market Research? — Greenbook
- The Ugly Duckling That Was Market Research — Greenbook
- Let’s Stop Demonizing DIY — Greenbook
- Getting Taken Seriously: A Hispanic Researcher’s POV — Greenbook
- Friday Rewind: Google, Twitter & Facebook… Oh My! — Greenbook
- The Client-side View: We Ignore Social Media Research At Our Peril — Greenbook
- Predictions for 2013 Part 1: Reineke Reitsma of Forrester — Greenbook
- Market Research in the Post-PC Era — Greenbook
- Man vs. MR’s Goldmine, Mobile: The Medium Is The Message — Greenbook
- When it Comes to Political Research, the Answers Aren’t Always in the Data Book — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 15, 2012 — Greenbook
- ESOMAR Congress Day 1: A Client Side Highlights Reel — Greenbook
- Taking Care of Retailers In A Manufacturer Focused Research World — Greenbook
- Is Market Research Reliable? — Greenbook
- The Most Important Presentation at Esomar Congress — Greenbook
- How VoteIT Is Planning To Reshape Decision Making: An Interview With Jim Longo — Greenbook
- Should DIY Be A Dirty Little Word? — Greenbook
- How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak. — Greenbook
- Will Market Research Still Exist In 20 Years? — Greenbook
- A Blizzard Of Insights At The Sentiment Symposium — Greenbook
- Garbage In Garbage Out Part Deux (aka Panels Suck) — Greenbook
- The Influencer Myth — Greenbook
- Why Consumer Is King: Moving With Our Mobile Market — Greenbook
- Interview with Vivek Bhaskaran of Survey Analytics — Greenbook
- Kristof De Wulf of InSites Consulting — Greenbook
- Richard Owen of Satmetrix — Greenbook
- Tamara Barber On The Potential Growth Of Latin American Research — Greenbook
- Updated: Market Research in the Mobile World Day 2 by RW Connect — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 3, 2012 — Greenbook
- Google Makes Their Market Research Play: Now What? — Greenbook
- 10 Key Takeaways From Market Research in the Mobile World — Greenbook
- More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind — Greenbook
- 10 Steps For Stretching Marketing Research For More And Better Insights — Greenbook
- Riding The Whirlwind: Observations On The Pace Of Industry Change in Market Research — Greenbook
- Do MR Clients Always Recognize Quality When They See it? — Greenbook
- Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies — Greenbook
- Access Panel Recruitment: The Real Dirty Secret? — Greenbook
- The Best Of The Web – An Explosion of Social Media in Asia Pac — Greenbook
- Breaking Market Research Rules to Drive Business Results — Greenbook
- Why Recall Must Die: Capturing the Point of Emotion — Greenbook
- MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou — Greenbook
- Why Do Companies Buy Cheap Market Research? — Greenbook
- The Nobel of Market Research Innovation — Greenbook
- Online Customer Reviews and The Link Between Customer Experience and Revenue — Greenbook
- AIMing For Research Relevance In Latin America — Greenbook
- Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX — Greenbook
- The Battle for the Future of MR has Begun: Empowered Consumers Versus “Darth Data” — Greenbook
- Storytelling in Six Slides! A Blueprint for Maximum MR Impact — Greenbook
- Transparency In How Technology Companies Approach Market Research — Greenbook
- 4 Common Myths About Human Decision Making — Greenbook
- Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley — Greenbook
- What is this thing called “Insight”? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 25, 2012 — Greenbook
- How loyal are your loyal buyers, really? — Greenbook
- When Marketing Research is Like a Sunset On Pluto — Greenbook
- Treating Survey Respondents As Real People — Greenbook
- My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity — Greenbook
- How Research Can Help Prevent Mis-Selling Scandals: Monitoring Service & Advice — Greenbook
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- When the Conclusion Isn’t Supported by the Methodology, and why RateStars is Nonsense — Greenbook
- Is Latin America Going To Lead The Research Revolution? — Greenbook
- Why Screeners Must Go Away — Greenbook
- The Avenger’s Guide to Qualitative Respondents — Greenbook
- Market Research in the Mobile World: Recap, Blogs, & Photos — Greenbook
- Creating Positive Feedback Loops through Engagement in MROCs — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 23, 2012 — Greenbook
- MRMW: Kids in a Candy Store — Greenbook
- The Black Hole of Research: Dull but Critical — Greenbook
- Choosing A Position: Navigating The Tightrope Of The Personal Brand — Greenbook
- We need more contrarians and curmudgeons! — Greenbook
- Repealing Reg’s Law — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 3, 2012 — Greenbook
- Revisting 8 Things I Would Do if I Were a Market Research Company — Greenbook
- Fresh Voices: Twitter Buzzwords Are Insights Buzzkill — Greenbook
- MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped — Greenbook
- Lead up to MRMW: Interview with Rebecca West of Civicom — Greenbook
- CEO Series: Gongos Research Mourns the Loss of Founder & CEO John Gongos — Greenbook
- Fresh Voices: The Qualundrum of Innovation Development — Greenbook
- Fresh Voices: Make Your Participants Better — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 19, 2012 — Greenbook
- You Like Me, You Really Like Me! — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 11, 2012 — Greenbook
- Improving Upon EFM Tools — Greenbook
- Information is free. Insight is expensive. Action is priceless. — Greenbook
- Highlights from the start of Market Research in the Mobile World — Greenbook
- Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted — Greenbook
- Innovating The Innovation Conference — Greenbook
- Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer — Greenbook
- Danger Will Robinson! — Greenbook
- TMRTE: Showcasing The New PGA of Market Research — Greenbook
- CEO Series: An Interview With Matt Warta of GutCheck — Greenbook
- Lead up to MRMW: Interview with Leslie Townsend of Kinesis — Greenbook
- The Dangers Of Assuming The Status Quo Is Right — Greenbook
- Lead up to MRMW: Interview with Kevin Lonnie of KL Communications — Greenbook
- Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting — Greenbook
- Lead up to MRMW: Interview with Paul McDonald of Google Consumer Surveys — Greenbook
- 3 Lessons for Market Research Project Managers From the Facebook IPO — Greenbook
- Establishing Social Media Research Benchmarks With Ford, P&G & Coke — Greenbook
- Lead up to MRMW: Interview with Scott Stein of QuestBack — Greenbook
- Digital Publishing in an Age of Convergence Series: Innovation in Context — Greenbook
- Lead up to Market ResearchMW: Interview with Tom Anderson of Anderson Analytics — Greenbook
- DIY Tools and the Changing World of Marketing Research — Greenbook
- The Insights Supplier- Part 1: Choosing a Direction — Greenbook
- Digital Publishing in an Age of Convergence Series: Change is the New Constant — Greenbook
- A Technologist’s Research Manifesto: Introduction — Greenbook
- DeepMR: Market Research Mines Social Sentiment — Greenbook
- Lead up to Market ResearchMW: Interview with Matt Dusig of uSamp — Greenbook
- Lessons from Thinking, Fast & Slow: System 1 and System 2 — Greenbook
- Getting Ready For #MRMW: A Client’s Perspective — Greenbook
- #MRMW Preview: Why Location is the Killer Feature of Mobile Research — Greenbook
- Market Research Software I Wish I Had — Greenbook
- TMRTE 2012 – Viva la Revolution!! — Greenbook
- Are The Heavy Users Of #MRX #SM Ahead Of The Curve Or Just Talking To Themselves? — Greenbook
- What Sort Of Skill Set Do Researchers Need To Be Considered “Consultants”? — Greenbook
- The 50 Most Innovative Companies in Market Research (A GRIT Excerpt) — Greenbook
- The Role of Marketing Researchers — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 30, 2012 — Greenbook
- Do Market Researchers Get Prickly About Social Web Data? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 2, 2012 — Greenbook
- Lead up to MRMW: Interview with Navin Williams of Mobile Measure — Greenbook
- An Interview With Kristin Luck of Decipher — Greenbook
- CEO Series: Interview With Janet Kosloff of InCrowd — Greenbook
- Re:thinking Research with the ARF — Greenbook
- ADVENTURES IN WONDERLAND — Greenbook
- Smartphones: The New Brazilian Passion and the Opportunity for Market Research — Greenbook
- Implications of Behavioural Economics for Research — Greenbook
- Lead up to MRMW: Interview with Alistair Hill of On Device Research — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2012 — Greenbook
- Timing Is Everything: Specific Time Frames in Question Design — Greenbook
- Why Do We Need An Insights Approach? — Greenbook
- Market Researchers Need to Focus on Client Needs — Greenbook
- The Customer Journey Through the Eyes of Mobile Research — Greenbook
- Gamification in Market Research – Is Respondent Engagement More Important than Bias? — Greenbook
- MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed — Greenbook
- Batteries, Einstein and Effective Thinking for Researchers — Greenbook
- Millward Brown Shows Love To Emotional Measurement & BrainJuicer Returns The Favor — Greenbook
- Google Consumer Surveys and Disintermediation: A Client Perspective — Greenbook
- What Facebook’s Instagram Acquisition Means for the Market Research Industry — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 20, 2012 — Greenbook
- Biasing Your Research by the Act of Doing Research — Greenbook
- Linking Insights to Marketing Strategy! A Client-Side Perspective — Greenbook
- #MRMW: ‘Social, Local and Mobile’ Will Take Over the World — Greenbook
- A front-row seat as the “NextGen” of MR talent steps into the spotlight at ARF — Greenbook
- The Frontiers of Research 2012 (May 8th, NYC) — Greenbook
- Counteracting the Dirty Little Secrets of Online Panels — Greenbook
- Behavioral Economics Is Invaluable Once It Is Taken Seriously — Greenbook
- GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012? — Greenbook
- Corporate Insights Leaders Share Most Pressing Needs — Greenbook
- 5 Ways to Fight the Market Research Industry’s “Global Warming” Problem — Greenbook
- PMRG 2012 Thoughts and Impressions: Day One — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2012 — Greenbook
- Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics — Greenbook
- Framing the World of Predictive Analytics — Greenbook
- Should Researchers Be More Like “Advertising Planners”? — Greenbook
- Sharpening the Saw: The Market Research Technology Event — Greenbook
- The Net Gain Of MR Augmentation — Greenbook
- RESEARCH OUTLAWS: THE ROUND-UP — Greenbook
- VCU: A Labour of Love — Greenbook
- Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR — Greenbook
- The Insights Supplier- Part 2: Organizing for Success — Greenbook
- Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks. — Greenbook
- What is Google Up To With Consumer Surveys? — Greenbook
- MR Gets Dissed at the 84th Academy Awards! — Greenbook
- Questionnaire Piloting: A User Guide — Greenbook
- Honesty of Responses: The 7 Factors at Play — Greenbook
- The Global View: Targeting In Time and Space – The Marketing Promise of Big Data — Greenbook
- Does Market Research Need a Marketing Plan? — Greenbook
- More Dirty Little Secrets of Online Panel Research — Greenbook
- GRIT Sneak Peek: The Top 10 Most Innovative Market Research Firms Of 2011 — Greenbook
- Research Outlaws — Greenbook
- Biased Research, No Matter What the Methodology — Greenbook
- Results of the BRITE-NYAMA Marketing Measurement in Transition Study — Greenbook
- Games: Playtime’s Over — Greenbook
- The GreenBook Research Industry Trends Report for Spring 2012 is Now Available! — Greenbook
- Mental Spring Cleaning — Greenbook
- Research Transformation: 3 Companies That Are Getting It Right. — Greenbook
- Emotions & Authenticity Matter In More Ways Than One — Greenbook
- Digital Publishing in an Age of Convergence Series: Setting the Stage — Greenbook
- Harvard Business Review – What do Opinion Leaders Think of Market Research? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 5, 2012 — Greenbook
- Is Market Research Ready for Big Data? — Greenbook
- Collaborative Approach to Mobile – Any Questions? — Greenbook
- Market Research in the Mobile World — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 22, 2012 — Greenbook
- The Nitty GRITty of the Research Industry Infographic — Greenbook
- The Global View – Gamification: An Option Or A Requirement? — Greenbook
- The MR Manifesto: A Call to Action — Greenbook
- Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox — Greenbook
- Need A Primer For MRMW? Attend The NewMR Mobile Research in 2012 Virtual Event — Greenbook
- I just completed a survey (as a respondent). I honestly have no idea how the client is going to get any valid data from the mish-mash of garbage I just had to wade through in order to complete the study. As a respondent, I felt this was a frustrating abuse of my time. As a researcher, I felt this was a frustrating abuse of our industry. There is enough of this nonsense going on in research that it’s time we stand up and call out the worst offenders, and use them as examples of what not to do. Because it’s hurting the end users of the research, and it’s hurting the professionals who actually know and care what they’re doing. — Greenbook
- Towards a Holistic View in Market Research – Contextual Insights — Greenbook
- Smart Hiring Pays Big Dividends — Greenbook
- Predicting The Unpredictable: A Call For Reason — Greenbook
- Innovation in online survey platforms is almost oxymoronic these days, but leave it to Vision Critical to find a way to make it happen. With Quick Reports being incorporated into their Sparq offering, Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process. — Greenbook
- Who’s Responsible for Lousy Questionnaire Design? — Greenbook
- The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage — Greenbook
- Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 6, 2012 — Greenbook
- Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical — Greenbook
- From Collectors to Curators: How Market Research Can Maintain Relevance — Greenbook
- How Persuasive Should MR Be? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 11, 2011 — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2012 — Greenbook
- How Authentic are we Online? — Greenbook
- 2012 Through The Lens Of Client Needs — Greenbook
- 21st Century Innovation Inputs and Validation Part 2: Ideation and Insights-Gathering — Greenbook
- Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics — Greenbook
- A Quick Take On The Honomichl Top 50 Market Research Firms for 2010 — Greenbook
- What The Consumer Electronics Show (CES) Reveals About The Future Of Market Research — Greenbook
- Quick Picks: Surveys, Social Media & Punditry — Greenbook
- The Changing Landscape of Online Qualitative Research — Greenbook
- My Mobile Qual “Must Read” List from MRMW2011 — Greenbook
- Lead up to the IIR TDMR: Interview With Robert Moran of StrategyOne — Greenbook
- The Limiting Adjective of “Marketing” Research — Greenbook
- Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011 — Greenbook
- Will Social Media Kill MR? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 25, 2011 — Greenbook
- The Insights Golf Ball — Greenbook
- Mobile Research Conference Wrap-Up Interview — Greenbook
- Debriefing on Market Research in the Mobile World — Greenbook
- How Business Savvy a Market Researcher are You? — Greenbook
- Evolution of Innovation: Discussing Affinnova with Jeffrey Henning and Tamara Barber — Greenbook
- Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry — Greenbook
- Has Gongos Research Proven The Validty of Smartphone Research Or Not? — Greenbook
- The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its effectiveness. While a very entertaining read, this blog post is somewhat misleading and certainly one-sided. As the leading provider of mobile market research software solutions, Kinesis naturally feels the need to offer a counterpoint. — Greenbook
- Mobilizing Market Research: Best Practices & What’s Next? — Greenbook
- Market Research Innovation Challenges — Greenbook
- A Client Speaks Out On Selecting a Market Research Partner — Greenbook
- A New Model for Respondent Engagement — Greenbook
- Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After all, we’ve all played something that just wasn’t fun. And if it’s not fun, what was the point of gamifying it in the first place? — Greenbook
- Tom Anderson Describes The New Face of Marketing Research Intelligence — Greenbook
- Looking Back & Looking Ahead — Greenbook
- Creating A Culture Of Innovation Pays Off — Greenbook
- Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn? — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 28, 2011 — Greenbook
- Lead Up To The IIR TDMR: Interview With John Williamson of Qualvu — Greenbook
- Optimizing International Research — Greenbook
- What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 10, 2011 — Greenbook
- The Futures(s) of Research: A Slew of Views — Greenbook
- The Dilemma of Social Media Measurement — Greenbook
- Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform — Greenbook
- Mobilizing Market Research: Benefits & Current Uses (Part 3 of 9) — Greenbook
- Radio Free Market Research! A Multi-Media Experiment: Radio NewMR — Greenbook
- Mobilizing Market Research: Part 1 of a 9 Part Series — Greenbook
- Time To Get GRITty: Launch of the 2011 Spring/Summer Study! — Greenbook
- Can’t Make It To The Technology Driven Market Research Event? We Have You Covered! — Greenbook
- Open Innovation Is An Attractive Destination; Collaboration Is Key To Getting There — Greenbook
- Innovation and the 2010 Honomichl 50 — Greenbook
- Mobilizing Market Research: Limitations & The Future (Part 4 of 9) — Greenbook
- Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus — Greenbook
- Mobilizing Market Research: Going Forward – The Mobile To-Do List — Greenbook
- Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients? — Greenbook
- 21st Century Innovation Inputs and Validation — Greenbook
- The Innovation Funnel: Bringing Ideas To Life — Greenbook
- New tools and how to use them: The SmartPen — Greenbook
- Where Can Online Market Research Go From Here? — Greenbook
- Following up on the Great Mobile Research Debate — Greenbook
- A Client’s Wish List — Greenbook
- The Future of Market Research Debate: Getting From Here To There — Greenbook
- Interview with Join the Dots on the Future of Market Research — Greenbook
- Moderator or Road Warrior? — Greenbook
- re:Think 2011: Can You Spare Any Change? — Greenbook
- Reinventing Panels — Greenbook
- Smartphone Surveys Prove Their Validity in Marketing Research — Greenbook
- The Authenticity Formula – A Corporate Researcher Speaks Out! — Greenbook
- Licensed To Drive. Surveys. — Greenbook
- The great response to my interview with Jill Chiara of Forrester made me think that a "trilogy" of interviews with thought leaders in the market research space who have also been in the news recently might be interesting. Lucky for me two people whom I respect immensely, have had the opportunity to collaborate with, and also like very much fit that description: Ray Poynter and Jeffrey Henning. Today I'm publishing the interview with Ray, and tomorrow I'll post the interview with Jeffrey. — Greenbook
- Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications — Greenbook
- How Do You Assure Online Panel Quality? — Greenbook
- The New Netnography: Intel Launches “The Museum of Me” — Greenbook
- The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean — Greenbook
- ARF re:Think 2011: The Great Neuromarketing Debate — Greenbook
- Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it's a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it. — Greenbook
- The Game Mechanics of Social Media — Greenbook
- Highlights from The 1st Annual Crowdsortium Conference in Mountain View, CA! — Greenbook
- Technology Driven Market Research Event: The Kickoff Session Video — Greenbook
- Celebrating our 1st Anniversary by Launching the GreenBook Newsletter & Blog Badges! — Greenbook
- ARF re:Think 2011: Networking, Clubbing & Revolutionaries — Greenbook
- An Era of Unparalleled Creativity In Research — Greenbook
- Don’t Let Mobile Research Leave You Behind! — Greenbook
- The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available! — Greenbook
- Don’t blame the focus group for leaders’ shortcomings — Greenbook
- Lead-up to the IIR Technology Driven Market Research Event: Interview with John Dick, CEO of CivicScience — Greenbook
- The Future of Research Through Gaming — Greenbook
- Live From New York, It’s re:THINK 2011 – ARF 75th Anniversary Annual Convention — Greenbook
- Lead Up To The IIR TDMR: Interview With Warren Sukernek of Alterian — Greenbook
- Why Are We Hiring Cheerleaders When We Need Quarterbacks? — Greenbook
- Blog Round-up — Greenbook
- Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR — Greenbook
- Market Research In The Mobile World: The MUST ATTEND Event Of The Summer! — Greenbook
- Introducing Our Sister Site: New Qualitative Research! — Greenbook
- Blogging Live from Technology Driven Market Research Event — Greenbook
- Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series) — Greenbook
- A Jersey Researcher in the Crowdsourcing Court — Greenbook
- Winds of Change Series: Fishing the River — Greenbook
- Market Research In The Mobile World — Greenbook
- Be There Or Be Square! — Greenbook
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- latin america — Greenbook
- Market Research & Insights Careers — Greenbook
- data science — Greenbook
- Insights Industry News — Greenbook
- automation — Greenbook
- salesforce — Greenbook
- How Does Mystery Shopping Work? — Greenbook
- predictive modelling — Greenbook
- healthcare industry — Greenbook
- data quality — Greenbook
- The Prompt — Greenbook
- customer insights — Greenbook
- market research society — Greenbook
- survey design — Greenbook
- neuroscience — Greenbook
- Behavioral Insights Academy — Greenbook
- grit report — Greenbook
- linguistics — Greenbook
- general mills — Greenbook
- product development — Greenbook
- What is Syndicated Market Research Data and How Is it Different From Custom Research? — Greenbook
- consumer insights — Greenbook
- branding — Greenbook
- How to Sustain a Culture of Insights-Sharing — Greenbook
- storytelling — Greenbook
- quantitative research — Greenbook
- data privacy — Greenbook
- customer experience — Greenbook
- voice of the customer — Greenbook
- consumer research — Greenbook
- b2b — Greenbook
- emerging technologies — Greenbook
- How to Become a Consumer Insights Analyst: Skills, Roles, and Real Examples — Greenbook
- data analytics — Greenbook
- surveys — Greenbook
- online surveys — Greenbook
- GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys — Greenbook
- diy market research — Greenbook
- How AI Is Reshaping Market Research Without Replacing Human Insight — Greenbook
- How to Write a Great Case Study in the Insights and Analytics Industry — Greenbook
- How Quality, Human Answers Are Powering Transformative Brand Tracking Intelligence — Greenbook
- How Does Culture Affect International Business — Greenbook
- Best Practices for Measuring Experiential Brand Activations — Greenbook