# polling The Greenbook Podcast [**Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research**](/content/podcast-network/the-greenbook-podcast/unlocking-the-power-of-synthetic-data-samuel-cohen-on-transforming-market-research/index.html) Karen Lynch Chief Programming Officer at Greenbook January 9, 2025 [Play Episode](/content/podcast-network/the-greenbook-podcast/unlocking-the-power-of-synthetic-data-samuel-cohen-on-transforming-market-research/index.html) The Greenbook Podcast [**Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research**](/content/podcast-network/the-greenbook-podcast/unpacking-programmatic-sampling-with-jd-deitch-challenges-innovation-and-the-future-of-research/index.html) Karen Lynch Chief Programming Officer at Greenbook December 5, 2024 [Play Episode](/content/podcast-network/the-greenbook-podcast/unpacking-programmatic-sampling-with-jd-deitch-challenges-innovation-and-the-future-of-research/index.html) The Greenbook Podcast [**The Politics of Polling: A Deep Dive with Clifford Young**](/content/podcast-network/the-greenbook-podcast/the-politics-of-polling-a-deep-dive-with-clifford-young/index.html) Karen Lynch Chief Programming Officer at Greenbook September 2, 2024 [Play Episode](/content/podcast-network/the-greenbook-podcast/the-politics-of-polling-a-deep-dive-with-clifford-young/index.html) The Greenbook Podcast [**Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid**](/content/podcast-network/the-greenbook-podcast/polling-progress-and-pitfalls-an-insights-journey-with-angus-reid/index.html) Karen Lynch Chief Programming Officer at Greenbook August 15, 2024 [Play Episode](/content/podcast-network/the-greenbook-podcast/polling-progress-and-pitfalls-an-insights-journey-with-angus-reid/index.html) [Focus on APAC](/content/insights/focus-on-apac/index.html) [**Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change**](/content/insights/eight-in-10-consumers-believe-all-countries-must-come-together-to-combat-climate-change/index.html) A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi... James Burge Managing Director Asia Pacific at Dynata November 24, 2021 [Read article](/content/insights/eight-in-10-consumers-believe-all-countries-must-come-together-to-combat-climate-change/index.html) [CEO Series](/content/insights/market-research-leaders/index.html) [**Interview with John Dick, Founder and CEO of CivicScience**](/content/insights/ceo-series-interview-with-john-dick-founder-and-ceo-of-civicscience/index.html) Early stages of a new marketing ecosystem powered by personal data. Leonard Murphy Chief Advisor for Insights and Development at Greenbook September 10, 2021 [Read article](/content/insights/ceo-series-interview-with-john-dick-founder-and-ceo-of-civicscience/index.html) [Brand Strategy](/content/insights/brand-strategy/index.html) [**The Troubling Legacy of the 2020 Election Polls**](/content/insights/brand-strategy/the-troubling-legacy-of-the-2020-election-polls/index.html) Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past? Terry G. Partners at Customer Experience Partners, LLC. February 19, 2021 [Read article](/content/insights/brand-strategy/the-troubling-legacy-of-the-2020-election-polls/index.html) [**Can Political Polls Really Be Trusted?**](/content/insights/market-research-trends/can-political-polls-really-be-trusted/index.html) When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are. Ron Sellers August 30, 2020 [Read article](/content/insights/market-research-trends/can-political-polls-really-be-trusted/index.html) [Research Technology (ResTech)](/content/insights/research-technology-restech/index.html) [**How Better Research Methods Can Improve The Accuracy Of Political Polls**](/content/insights/insights-technology/how-better-research-methods-can-improve-the-accuracy-of-political-polls/index.html) It’s time to ditch the phone survey. TT ThinkNow Team at ThinkNow February 27, 2020 [Read article](/content/insights/insights-technology/how-better-research-methods-can-improve-the-accuracy-of-political-polls/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**Challenges in The Polling Industry & What’s Next**](/content/insights/research-methodologies/challenges-in-the-polling-industry-038-whats-next/index.html) Dr. Harry Wilson details what to expect next in the polling industry. Helene Fleischer Content Marketing Manager at Voxco Survey Software August 9, 2019 [Read article](/content/insights/research-methodologies/challenges-in-the-polling-industry-038-whats-next/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**The Prediction – How Nate Silver Does It**](/content/insights/research-methodologies/the-prediction-8211-how-nate-silver-does-it/index.html) How to use Nate Silver’s probabilistic model for predicting elections. Michael Lieberman Founder & President at Multivariate Solutions January 16, 2018 [Read article](/content/insights/research-methodologies/the-prediction-8211-how-nate-silver-does-it/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**The Solution for Polling Accuracy: Less Logic, More Xenophobia!**](/content/insights/research-methodologies/the-solution-for-polling-accuracy-less-logic-more-xenophobia/index.html) The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done? Nick Drew January 16, 2017 [Read article](/content/insights/research-methodologies/the-solution-for-polling-accuracy-less-logic-more-xenophobia/index.html) [Brand Strategy](/content/insights/brand-strategy/index.html) [**Polling Misses: Predicting the 2016 Election**](/content/insights/brand-strategy/polling-misses-predicting-the-2016-election/index.html) The polling misses leading up to the 2016 U.S. presidential election. Larry Friedman December 7, 2016 [Read article](/content/insights/brand-strategy/polling-misses-predicting-the-2016-election/index.html) [Brand Strategy](/content/insights/brand-strategy/index.html) [**A Debrief on “Predicting Election 2016”: What Worked and What Didn’t**](/content/insights/brand-strategy/a-debrief-on-8220predicting-election-20168221-what-worked-and-what-didn8217t/index.html) Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research. Tony Jarvis December 5, 2016 [Read article](/content/insights/brand-strategy/a-debrief-on-8220predicting-election-20168221-what-worked-and-what-didn8217t/index.html) [Insights Industry News](/content/insights/insights-industry-news/index.html) [**Technology Is Not The Answer To Better Insights!**](/content/insights/insights-industry-news/technology-is-not-the-answer-to-better-insights/index.html) Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public. Kevin Lonnie Founder & CEO at KL Communications Inc November 21, 2016 [Read article](/content/insights/insights-industry-news/technology-is-not-the-answer-to-better-insights/index.html) [Behavioral Science](/content/insights/behavioral-science/index.html) [**Predicting Election 2016: What Worked, What Didn’t and the Implications for MR**](/content/insights/market-research-trends/predicting-election-2016-what-worked-what-didn8217t-and-the-implications-for-mr/index.html) GreenBook and the ARF discuss the ramifications of this election. Leonard Murphy Chief Advisor for Insights and Development at Greenbook November 15, 2016 [Read article](/content/insights/market-research-trends/predicting-election-2016-what-worked-what-didn8217t-and-the-implications-for-mr/index.html) [Insights Industry News](/content/insights/insights-industry-news/index.html) [**What’s Really Wrong With Polling?**](/content/insights/insights-industry-news/what8217s-really-wrong-with-polling/index.html) Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that? Tom H.C. November 11, 2016 [Read article](/content/insights/insights-industry-news/what8217s-really-wrong-with-polling/index.html) [Insights Industry News](/content/insights/insights-industry-news/index.html) [**Who Are You Voting Against?**](/content/insights/insights-industry-news/who-are-you-voting-against/index.html) Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least? Tom H.C. November 8, 2016 [Read article](/content/insights/insights-industry-news/who-are-you-voting-against/index.html) [**A 2016 Election Prediction: The Rise and Fall of Donald Trump**](/content/insights/market-research-trends/a-2016-election-prediction-the-rise-and-fall-of-donald-trump/index.html) Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it. Tom Ewing October 21, 2016 [Read article](/content/insights/market-research-trends/a-2016-election-prediction-the-rise-and-fall-of-donald-trump/index.html) [**System 1 Politics: Spotlight on Hillary**](/content/insights/market-research-trends/system-1-politics-spotlight-on-hillary/index.html) With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton. Tom Ewing September 26, 2016 [Read article](/content/insights/market-research-trends/system-1-politics-spotlight-on-hillary/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**When it Comes to Political Research, the Answers Aren’t Always in the Data Book**](/content/insights/research-methodologies/when-it-comes-to-political-research-the-answers-arent-always-in-the-data-book/index.html) In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke... Adam Rossow Marketing Consultant at Benenson Strategy Group September 24, 2016 [Read article](/content/insights/research-methodologies/when-it-comes-to-political-research-the-answers-arent-always-in-the-data-book/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**Can Behavioral Science Predict Election Outcomes? We’re About To Find Out**](/content/insights/research-methodologies/can-behavioral-science-predict-election-outcomes-we8217re-about-to-find-out/index.html) The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling. Tom Ewing September 9, 2016 [Read article](/content/insights/research-methodologies/can-behavioral-science-predict-election-outcomes-we8217re-about-to-find-out/index.html) [Research Methodologies](/content/insights/research-methodologies/index.html) [**Bias in Primary Elections and its Applicability in New Product Research**](/content/insights/research-methodologies/bias-in-primary-elections-and-its-applicability-in-new-product-research/index.html) Could there be situations in which some purposely predisposed informational bias is beneficial? Westley Ritz February 9, 2016 [Read article](/content/insights/research-methodologies/bias-in-primary-elections-and-its-applicability-in-new-product-research/index.html) [**Pew Research Gets On The Right Side Of History**](/content/insights/market-research-trends/pew-research-gets-on-the-right-side-of-history/index.html) Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well. Dana Stanley Chief Revenue Officer at Greenbook January 7, 2016 [Read article](/content/insights/market-research-trends/pew-research-gets-on-the-right-side-of-history/index.html) [Data Quality, Privacy, and Ethics](/content/insights/data-quality-privacy-and-ethics/index.html) [**61 More Predictions for 2016 by Research Industry Thought Leaders**](/content/insights/market-research-trends/61-more-predictions-for-2016-by-research-industry-thought-leaders/index.html) Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions. Leonard Murphy Chief Advisor for Insights and Development at Greenbook January 4, 2016 [Read article](/content/insights/market-research-trends/61-more-predictions-for-2016-by-research-industry-thought-leaders/index.html) [**Crowdfunding A Mayoralty Poll in Winnipeg: The Future of Polling?**](/content/insights/market-research-trends/crowdfunding-a-mayoralty-poll-in-winnipeg-the-future-of-polling/index.html) Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption. Paul Long August 27, 2014 [Read article](/content/insights/market-research-trends/crowdfunding-a-mayoralty-poll-in-winnipeg-the-future-of-polling/index.html) [Data Quality, Privacy, and Ethics](/content/insights/data-quality-privacy-and-ethics/index.html) [**The Quantity of Presidential Polls and the Quality of Marketing Research**](/content/insights/data-quality-privacy-and-ethics/the-quantity-of-presidential-polls-and-the-quality-of-marketing-research/index.html) This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?” Dr. Bruce Leading Expert On Marketing / Research & Strategy at MMR Strategy Group October 23, 2012 [Read article](/content/insights/data-quality-privacy-and-ethics/the-quantity-of-presidential-polls-and-the-quality-of-marketing-research/index.html) [**Generally Specific**](/content/insights/market-research-industry/generally-specific/index.html) Why do so many organizations ask broadly general questions and then try to turn them into specifics? As researchers, aren’t we better than that? Ron Sellers June 15, 2011 [Read article](/content/insights/market-research-industry/generally-specific/index.html) [**Weekly Wrap-up – How We Saw Things in July of 2010**](/content/insights/market-research-trends/weekly-wrap-up-8211-how-we-saw-things-in-july-of-2010/index.html) Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve pro... Leonard Murphy Chief Advisor for Insights and Development at Greenbook July 5, 2010 [Read article](/content/insights/market-research-trends/weekly-wrap-up-8211-how-we-saw-things-in-july-of-2010/index.html)