single source measurement — Greenbook
single source measurement
Consumer Behavior #ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
David Brudenell
Managing Director at Eclipx Group
June 11, 2013
Consumer Behavior #ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
June 11, 2013
#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
David Brudenell
Managing Director at Eclipx Group
June 10, 2013
Customer Experience (CX) #ARFAM8 : Marketing ROI – The $200bn Opportunity
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
David Brudenell
Managing Director at Eclipx Group
June 10, 2013