Jack Wilson — Greenbook

Jack Wilson

Innovation Lead at 2CV

As the Innovation Lead at 2CV – Jack is always on the lookout for ways to leverage technology to enhance the quality, depth and efficiency of research. Applying AI as an assistive tool in the research process is a particular passion area – Jack is at the forefront of spearheading 2CV’s adoption and assimilation of these tools into everyday research practice.

Computer Does Qual: Avoiding AI-Overclaim and False Equivalency

Discover the limitations of AI-interviewing and the importance of human interaction in qualitative research with our insightful article.

December 13, 2023

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Latest from Jack Wilson

AI-Assisted Analysis: The Intimacy Problem

Discover the perils of excessive dependence on AI-driven data analysis in research. Despite its efficiency, the close AI-human relationship impacts ou...

October 17, 2023

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