Leverage the “5-Whys” for Deeper Qualitative Insights

Introducing the “5-Whys” method and how it can be applied to MR.

by Jamin Brazil

Chairman & CEO at HubUX

We are over two months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world: the invasion of Ukraine by Russia and the threat of an economic downturn.

But! This isn’t a blog on current events. We focus on the world of consumer insights.

What I’d like to draw your attention to is that the world of consumer insights tends to operate at a micro-level. What I mean by this is businesses have questions like:

1. Is my software easy to use?
2. Do consumers like the way my product tastes?
3. What other products should we develop?
4. Are my customers happy?

The answers to these research questions rarely are placed in the context of our broader world.