Melanie Courtright

Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research, including online, mobile and social. Melanie has a Bachelor's degree in business administration and marketing. She also serves on the board for the Marketing Research Association, and is a respected writer and speaker. She currently serves as Vice President of Research Services at Research Now.

Latest from Melanie Courtright

2 Essential Questions You Need to Be Asking Your Data Provider

The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
May 19, 2017
Read article

The Tragic Tale of Research Participants

An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
March 22, 2017
Read article

A Reality Check For Online Data Quality Best Practices

When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.
August 24, 2015
Read article

Facebook’s Experiment On Emotional Triggers

Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?
July 1, 2014
Read article

Lessons In Data Integration

Permission-based tracking of people’s online activities, mobile behaviors and geo-locations enable a new level of analysis and understanding
June 3, 2013
Read article