# Michael Nestrud, PHD

### VP, Research & Innovation [Curion](/content/company/Curion/index.html)

With over 15 years of Food and Sensory Science experience from respected establishments including the U.S. Army, Ocean Spray Cranberries, and MNC, and a PhD earned from Cornell University, Michael guides Curion forward through his passion and expertise.

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[Consumer Behavior](/content/insights/consumer-behavior/index.html) [**Nostalgias Impact on Consumer Likes and Dislikes**](/content/insights/consumer-behavior/nostalgias-impact-on-consumer-likes-and-dislikes/index.html)

Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia factor".

June 7, 2024

[Read article](/content/insights/consumer-behavior/nostalgias-impact-on-consumer-likes-and-dislikes/index.html)