cultural insights — Greenbook
cultural insights
Inclusive Insights Hidden Bias in Synthetic Research: How GenAI Can Undermine DEI in Market Insights—And What To Do About It
Generative AI can transform research, but hidden bias risks distorting insights. Learn how inclusive data and oversight support fair, trustworthy outc...
Catherine Schwartz
Marketing & E-commerce Specialist
June 12, 2026
Focus on LATAM What's Broken in Hispanic/Latino Research and What It's Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
March 31, 2026
Market Research & Insights Careers Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.
Brian Fowler
Senior Executive Director at Insights Career Network
February 13, 2026
The Exchange Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
November 19, 2025
Focus on APAC Why Your Insight Is Not Landing, and What to Do about It
Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.
Shey Cobley
Head of Design Studios at BP
November 13, 2025
Consumer Behavior High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
October 10, 2025
Focus on APAC Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
September 24, 2025
Research Methodologies Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.
Yogesh Chavda
Lecturer in Marketing, and AI in Marketing at University of South Carolina
July 22, 2025
Focus on APAC Rethinking Talent: Insights Beyond Traditional Experience
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
July 11, 2025
Focus on LATAM How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Melody Sciumbata
July 8, 2025
Focus on LATAM Between Respect and Representation in the Latin American Market
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Melody Sciumbata
June 18, 2025
The Greenbook Podcast
Cultural Relevance in Branding with Kira Greenberg
Karen Lynch
Chief Programming Officer at Greenbook
June 16, 2025
Research Methodologies Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons
Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...
Ramona Daniel
Cultural Insights & Research Strategy at Twenty3
May 23, 2025
International Market Research How Does Culture Affect International Business
Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...
LI
Language Insight
December 6, 2024
Focus on LATAM Christmas in LATAM: What Marketers Should Know
Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
November 20, 2024
The Greenbook Podcast
Wealth & Purpose: The Transformation of the American Dream with Robert Moran
Karen Lynch
Chief Programming Officer at Greenbook
October 24, 2024
Focus on LATAM The Thrifting Revolution in Brazil
Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
September 18, 2024
Focus on LATAM Stop Referring to Latin American Countries as "Developing Nations"
Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
July 17, 2024
Focus on APAC Using Cultural Coding to Unlock Growth in CALD Audiences
Understand the influence of western cultural perspective on consumer behavior frameworks and how to effectively engage with CALD audiences in Australi...
Simon Edwards
President at The Research Society Australia
July 10, 2024
Focus on LATAM Navigating Salvador's Transportation Landscape
Dive into Salvador's urban mobility with UFBA, a renowned university in Brazil. Uncover the dynamics of Bahia's capital through a detailed exploration...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
June 5, 2024
Focus on LATAM The Ties Between Countries In Latin America
Explore LATAM's intricate history and diverse social ties. Discover how modern collaborations and political alliances address economic and social obje...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
December 20, 2023
Research Methodologies The Chicken & Egg Dilemma of Diversity in Market Research
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
WD
Whitney Dunlap
Owner at Insights in Color & Touch of Whit Creative
July 19, 2023
Research Methodologies The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
AM
Anthony Martin
CEO at BAMM
July 6, 2023
International Market Research The Truth is You are Not the Only One Asking these Questions about Hispanics
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...
Natalia Infante
Cross-Cultural Researcher at Hola Insights
January 17, 2023
Insights Industry News ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Peter Harris
CEO at Advantage Group International
September 26, 2022
Inclusive Insights The Value of Culturally Competent Market Research
Why cultural competence matters and how companies can achieve it.
Cynthia Harris
Managing Director at 8:28 Insights
August 24, 2022
International Market Research How Views on Religion and Spirituality are Changing and Why Brands Should Care
Exploring how, when, and why we choose our religion.
Jamin Brazil
Chairman & CEO at HubUX
July 28, 2022
Insights Industry News How to Support Ukrainian Researchers Right Now
How the MR community can leverage its strengths in support of Ukraine.
Karen Lynch
Chief Programming Officer at Greenbook
April 1, 2022
Executive Insights Interview with Carol Cunningham (BET Networks)
Sitting down with VP of Consumer Insights & Business Strategy at BET.
Rudly Raphael
CEO/Founder at Eyes4Research
January 27, 2022
International Market Research Is America’s Largest Minority Declining? The Future of Hispanic Identity
A look at the Hispanic/Latino demographic in the U.S. and its future.
TT
ThinkNow Team
at ThinkNow
December 14, 2021
Focus on APAC Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
November 24, 2021
Focus on APAC Effectively Navigating Southeast Asia’s Complexity
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
July 5, 2021
Research Methodologies The Benefits of Mobile Sample on Multicultural Research
Mobile sample was the most significant innovation in the online sample industry 10 years ago.
TT
ThinkNow Team
at ThinkNow
June 3, 2021
Focus on APAC How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia
How Sensemaking helps researchers understand challenges and social and cultural tensions.
Sue Bell
Research Director at Susan Bell Research
May 12, 2021
Research Methodologies Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering
How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.
Sania Haq
Head of Research at AudienceNet
April 14, 2021
International Market Research GreenBook Future List Spotlight: Stephen Griffiths
“Good insights professionals know the business so well that they can translate research findings to company growth.”
Greenbook Team
March 16, 2021
International Market Research Hispanic Votes Shift in the 2020 U.S. Presidential Election
Hispanic voters were more divided than ever during the 2020 presidential election.
TT
ThinkNow Team
at ThinkNow
December 11, 2020
International Market Research English Dominant Hispanics Change How Brands Advertise
Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.
TT
ThinkNow Team
at ThinkNow
November 12, 2020
Research Methodologies U.S. Hispanics Are Not a Monolith
There are 60 million Americans of Latino/Hispanic origin representing over 20 Latin American countries. It’s time to treat them as individuals.
TT
ThinkNow Team
at ThinkNow
October 7, 2020
Research Methodologies Understanding Cultural Insights: The New Next Consumer Battleground
3 pivotal ways to become a Code Whisperer and edge out your competition.
Roben Allong
September 24, 2020
International Market Research The Majority-Minority Population Drives Demand For Multicultural Sample
The importance of understanding culture to the future of MRX.
TT
ThinkNow Team
at ThinkNow
May 12, 2020
CEO Series Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research
Use your sense of adventure and see how your exploratory research can improve.
Simon Kearney
April 10, 2019
International Market Research What is the Real Human Meaning Behind Your Brand?
Exploring what community and messaging around brand purpose translates to in public perception.
Fiona Blades
President and Chief Experience Officer at MESH Experience
April 9, 2019
International Market Research Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics
Using cultural marketing for stronger consumer segment targeting
Dr. Jake
Head of Insights & Foresights at Mitú
April 26, 2018
Research Methodologies Where Has Culture Been Hiding?
Adding culture back into market research.
Oliver Sweet
January 18, 2018
Insights Industry News Purpose Built Innovation: Aligning Product to Need
Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.
Laura Livers
Chief Executive Officer at Focus Pointe Global
September 20, 2017
Insights Industry News Marketing Innovation: Diverge Early, Converge Later
Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
October 28, 2016
Research Methodologies Millennial Family Passion Points: A new roadmap for marketing to the modern family
How well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?
George Carey
May 11, 2016
International Market Research How Localization Is The Key To Success In Brazilian Research
Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study.
Tiago Sobreira
December 4, 2013
Research Methodologies Not Just Games: Using The MocoSpace Mobile Game Platform For Hispanic Research
I recently teamed with MocoSpace (a mobile gaming platform for US Hispanics) to conduct “Latinos On The Road: A Mobile And Social Study.”.
Julie Diaz-Asper
Founding Partner at Social Lens Research
May 28, 2013
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