# Jason Bradbury

### Vice President, Client Development [Behaviorally](/content/company/Behaviorally/index.html)

Jason Bradbury is the Vice President, Client Development at Behaviorally. Jason is a seasoned researcher and insights industry thought leader. With nearly 30 years of industry experience spanning a wide range of shopper touch points - including packaging, shopper marketing, advertising, and marketing communications, Jason possesses a wealth of knowledge that consistently leads to successful business outcomes. Jason is an accomplished pianist, avid golfer, and family man with a personal affinity for tinkering on antique clocks.

[Behavioral Science](/content/insights/behavioral-science/index.html) [**A Behavioral Approach to Measuring Pack Effectiveness**](/content/insights/a-behavioral-approach-to-measuring-pack-effectiveness/index.html)

What are the critical metrics that drive shopper choice?

November 16, 2021

[Read article](/content/insights/a-behavioral-approach-to-measuring-pack-effectiveness/index.html)