Nicholas Lee — Greenbook
Nicholas Lee
Senior Designer at Northstar Research
Nicholas is a multidisciplinary designer with specialties in branding, user experience, and advertising. He possesses 13+ years of design experience in boutique branding studios and major design agencies such as DDB, Possible Worldwide, Blue Marlin, and Wunderman. He has helped companies create meaningful brand experiences and stay true to themselves in a multi-sensory world across all channels. He has brought a wide range of brands to life through creating brand stories and giving them the right tone of voice through design and strategy.
Monthly Dose of Design Innovation Strategy Tools (Part 4): Roadmapping
Last month, we talked about creating a red and blue ocean strategy for innovation and how it can help you create better products for your organization...
April 28, 2023
Monthly Dose of Design Innovation Strategy Tools (Part Three)
Last month, we discussed how you can develop an innovation strategy from using the Lean Canvas and how market researchers can use this to develop an i...
March 14, 2023
Monthly Dose of Design Innovation Strategy Tools (Part Two)
Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...
January 27, 2023
Monthly Dose of Design Innovation Strategy Tools (Part one)
Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and s...
November 28, 2022
Monthly Dose of Design Innovation Management: Learning by Doing (Part Eight)
Learning by doing for innovation.
October 6, 2022
Monthly Dose of Design Innovation Management: Creating a Safe Space for Innovation (Part Seven)
Last month we discussed team diversity and how market researchers can use a diverse team to improve their innovation process. This month we’ll talk ab...
September 7, 2022
Monthly Dose of Design Innovation Management: Team Diversity (Part Six)
The importance of cultivating a diverse team for innovation.
July 25, 2022