# James Sowden

### Customer Success Director at InMoment

James is a Customer Success Director at InMoment who is driven to improve experiences and ensure his clients attain the fullest potential from their CX and EX programs. Leveraging his 15 years in CX, Research and Consultancy, James partners with his clients to evolve their programs into delivering sustainable change that is customer focused. Further, James recognises the power of customer stories, the rigor behind quantitative analysis and the practicality of operating a program within a business environment that requires a tangible value-based outcome. Having experience designing data integration solutions, building close-loop feedback programs, and developing customer journey maps, James brings a broad range of skills and experiences that ultimately focus on ensuring that action is taken from the customer’s voice and delivers improved experiences.

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[Research Methodologies](/content/insights/research-methodologies/index.html) [**Surveys Are Boring. It’s What You Do With Them That’s Exciting.**](/content/insights/surveys-are-boring-its-what-you-do-with-them-thats-exciting/index.html)

Three ideas for beating survey fatigue.

September 21, 2021

[Read article](/content/insights/surveys-are-boring-its-what-you-do-with-them-thats-exciting/index.html)

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