Katie Gillespie

Head of Research at Sympler

Katie Gillespie, PhD, is Head of Research at Sympler with 15+ years of experience in qualitative social science research. Having started her career in academia, she applied ethnographic methods in her own research as well as taught qualitative methods and topics-based courses in the social sciences. Her passion for intellectual inquiry, ethnography, and qualitative research is grounded in her quest to understand fundamentally what it means to be human in today’s world.

Recent Articles by Katie Gillespie

The Path of Wisdom: For Slowness in Qual Research

Discover the power of slowness in qualitative research. Uncover wisdom, embrace moments of pause, and curate bursts of joy. Dive deeper for richer insights...
Published on May 31, 2024
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It’s More Than a Feeling: the Power of Music in Qual Research

Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
Published on January 12, 2024
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The Hero’s Journey: Celebrating Friction in Consumer Research

Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative research?
Published on November 2, 2023
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