Tatiana Urrea

Analytics Infotools | Harmoni

Tatiana Urrea is on the analytics team at Infotools (www.infotools.com). She is a psychologist with master’s degrees in Research and in Brand Management & Communication. For the past 12 years, Tatiana has worked in market research, translating numbers, trends and consumer signals into insights that help organizations make better decisions.

Recent Insights

AI Is Not the Strategy: Turning Generative AI into Real Business Impact

Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.

Published on: May 21, 2026

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