Orlando Wood

Orlando is Managing Director of BrainJuicer Labs, the Company's R&D division. His work on using emotional response to communications to predict their efficiency has won numerous awards, including: The Jay Chiat Gold Award for Research Innovation (2011), The Market Research Society's David Winton Award and Best Paper Award (2010), ESOMAR's Award for Best Methodological Paper (2007) and the ISBA Advertising Effectiveness Award (2007). Orlando's industry achievements were further recognised in 2011 with a '4 Under 40 Emerging Leader' Award from the American Marketing Association and a Research Distinction Award from the Advertising Research Foundation. His work draws extensively from the study of behavioural economics, mass-ethnography and games, helping to deliver research techniques that better explain and predict human behaviour.

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

March 15, 2012
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