Janice Caston — Greenbook
Janice Caston
EVP Marketing Dynata
Janice Caston is an industry veteran and EVP of Marketing at Dynata, where she leads global marketing strategy, brand, and go‑to‑market execution. She brings decades of experience driving growth for insights and data companies, including Toluna and Foursquare. Known for her clear point of view on data quality, AI, and human‑driven insights, Janice helps organizations translate complex data into confident business decisions.
GRIT Insights Depend on Human Participation and Trust
The GRIT 2026 data shows quality infrastructure still matters most, with trusted panels and fraud detection remaining essential in AI-driven research.
June 16, 2026
Latest from Janice Caston
JUST EAT Optimizes Advertising Through Quick Concept Testing
Toluna utilized automated ad testing for a JUST EAT marketing campaign
February 22, 2018