Scott Weinberg — Greenbook
Scott Weinberg
Scott Weinberg is the Founder of Tabla Mobile LLC, a supplier-neutral mobile research advisory service, and also the Immediate Past President of the MN / Upper Midwest MRA Chapter. Scott received his BA in Psychology from Hamline University and his MS in I/O Psychology from the University of Wisconsin. In addition to thinking about new blog topics Scott lays awake at night yearning for the acceptance of non-parametric statistics by market research practitioners.
Latest from Scott Weinberg
Online Sample Quality – 4 years later
Four years after the provocative article & observations from the insides of the online sample machinery.
March 22, 2019
Is Online Sample Quality A Pure Oxymoron?
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
January 20, 2015
How Widespread Is Geofencing In Market Research?
Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why?
April 28, 2014
Raise Your Hand If The Truth Starts At .05
I was taught, .05 is an arbitrarily agreed to compromise that splits the chances of making a Type 1 and Type 2 error.
September 6, 2013
Mobile Research Quality: Absolute vs. Relative
Defining mobile research quality, in absolute and relative contexts.
July 16, 2013