Gary Rudman — Greenbook
Gary Rudman
President/Founder at GTR Consulting
For over 25 years, Gary Rudman has specialized in online and in-person custom qualitative research focusing on Gen Alpha, GenZ, Millennials, and gatekeeper parents. He gets it because he has been in the trenches with this age group for so long. He has worked in virtually every industry but his key competencies include videogames, entertainment, tech, CPG, personal care products, automotive, retail and fashion, food and beverages, and social marketing (anti-tobacco/anti-drug, etc.).
Decoding Gen Z: The Framework Brands Can’t Afford to Miss
Gen Z is a culture of its own. Discover the “Alt, Shift, CTRL, Undo” framework that helps brands close the gap in truly understanding them.
November 13, 2025
10 Things You Should Know About Respect in the Gen Z World
Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...
September 4, 2023