Holland Martini

Chief Insights Officer GoodQues

Holland Martini is redefining the role of research in business by blending data with creativity, empathy, and emotional intelligence. As co-founder of GoodQues, she challenges traditional qualitative and quantitative research models to make business decisions more human-centered. A sought-after speaker at FastCompany and Social Media Week, Holland is passionate about transforming raw numbers into compelling narratives that inspire action and drive meaningful innovation.

GRIT We Built a Faster Factory. Now What Are We Producing?

The GRIT Report reveals a tension in research: teams want faster, cheaper methods, yet still rely on deep human insight to avoid losing quality.

June 16, 2026

Read commentary

Top Authors

• Leonard Murphy

  LeonardMurphy

  Chief Advisor for Insights and Development at Greenbook

  775 articles

• Karen Lynch

  KarenLynch

  Chief Programming Officer at Greenbook

  361 articles

• Jeffrey Henning

  JeffreyHenning

  Chief Research Officer at Researchscape

  128 articles

• Ashley Shedlock

  AshleyShedlock

  Content Producer at Greenbook

  86 articles

• Colin Wong

  ColinWong

  Principal Consultant at Insights Heroes

  27 articles

• Jamin Brazil

  JaminBrazil

  Chairman & CEO at HubUX

  21 articles

• William Leach

  WilliamLeach

  Founder / Mindstate Group at Mindstate Group

  20 articles

• Ed Keller

  EdKeller

  Executive Director at Market Research Institute International (MRII)

  17 articles

Want to publish with us?

Submit here