emerging technology — Greenbook
emerging technology
Artificial Intelligence and Machine Learning Your Market Research is Already Outdated—Here’s How AI Changes That
Traditional research is too slow for today’s markets. Discover how AI enables continuous, always-on insights with real-time conversations and decision...
StuSjouwerman
Co-founder, CEO at ReadingMinds.ai
May 8, 2026
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GRIT From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
AliHenriques
Head of Market Research at Qualtrics
November 17, 2025
CEO Series The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...
September 11, 2025
The Prompt A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
August 4, 2025
The Prompt How to Write Like an AI
Some “tips” so that you can continue to enjoy writing, while pretending to simply be an editor of AI-generated content.
JeffreyHenning
Chief Research Officer at Researchscape
July 25, 2025
User Experience (UX) Research Inside the Experience: How User Research Tech Connects Teams to the Moments That Matter Most
Explore how modern user research platforms uncover authentic experiences, build team alignment, and streamline product development.
AshleyShedlock
Content Producer at Greenbook
June 30, 2025
Research Methodologies Humanity Finds Its Place in Every Technological Reboot
As tech scales, strategy risks losing its soul. Now comes the return to craft—where beauty, nuance, and human connection matter again.
BenJenkins
Co-Founder at Okay Human
June 20, 2025
Insights Industry News Global Trends for 2025: Tension, Transformation, and Transcendence
2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...
LC
Luis CarlosChacón J.
Foresight & Innovation Strategy for Global FMCGs at BusinessCase
January 15, 2025
Qualitative Research The Fun and Games of Using VR in Qualitative Research
Explore the benefits of using VR as a qualitative research tool. Learn why it's valuable and discover practical tips for implementation.
AmySpencer
Co-Founder at The Research Heads
July 26, 2024
The Greenbook Podcast
So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights
KarenLynch
Chief Programming Officer at Greenbook
July 11, 2024
The Prompt Caution: GenAI will Deliver Bad Creative Faster
Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...
KenRoberts
Chief Innovation Officer at Forethought
June 13, 2024
The Exchange Data Horizons: Exploring Insights, AI, and Emotional Tech
Engage in discussions on AI advancements and the evolving data economy. Delve into recent breakthrou...
June 6, 2024
Research Methodologies Walmart Unveils Digital Landscapes: Revolutionizing Online Shopper Insights
News you need to know: Walmart is offering detailed online shopper data to enhance supplier strategies and improve customer journey insights.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
June 4, 2024
Focus on APAC Humanizing Data in the Age of AI
Explore the impact of AI & Big Data on the Insights profession. Uncover the increasing importance of insights practitioners' skills in organizations.
DalePreston
Head of Global Client Research & Insights Digital Channels at Standard Chartered Bank
May 8, 2024
The Exchange Insights Unpacked: AI, Investments, and Ethical Shift
Dive into the world of AI, investment dynamics, and ethical considerations. Unpack industry insights...
April 30, 2024
The Greenbook Podcast
Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX
KarenLynch
Chief Programming Officer at Greenbook
April 18, 2024
CEO Series From Rockstar Dreams to AI Insights: The Journey of Hamish Brocklebank
Dive into the CEO Series with guest Hamish Brocklebank, CEO of Brox.AI. Explore his path from music ...
April 12, 2024
The Exchange Exploring AI in Market Research and Creative Industries
Explore the latest in market research and AI integration. Learn about AI's impact on creative indust...
March 6, 2024
Data Science The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
PhilSutcliffe
Managing Partner at Nexxt Intelligence
March 1, 2024
The Exchange Exploring Market Research Trends, AI Advancements, & Ethical Considerations
Stay informed on the latest in tech and AI, market research advancements, and ethical considerations...
February 27, 2024
Executive Insights Carving a Space in Virtual Reality: an Interview With Jimmy Jean Baptiste Kernisant
Discover how businesses can unlock profitability by leveraging the metaverse in an exclusive interview with Jimmy Jean Baptiste Kernisant.
RudlyRaphael
CEO/Founder at Eyes4Research
February 2, 2024
Gain & Retain® The Gen AI Drizzle Becomes Torrential
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
KenRoberts
Chief Innovation Officer at Forethought
January 25, 2024
The Greenbook Podcast
KarenLynch
Chief Programming Officer at Greenbook
January 5, 2024
Artificial Intelligence and Machine Learning
Partner Content
3 Ways To Implement AI Into Your Market Research Today
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. JannikMeyners
Director of Data Science at quantilope
December 11, 2023
Artificial Intelligence and Machine Learning
Partner Content
AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement
Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....
Cristinade la Peña
Founder / CEO at Synapbox
December 4, 2023
The Prompt Think AI is Foolproof? Think Again! Who’s Minding the Data?
Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...
CM
ClareMcHatton
Director of Business Development at Walr
September 15, 2023
The Greenbook Podcast
KarenLynch
Chief Programming Officer at Greenbook
August 31, 2023
The Prompt A Look at AI in LATAM Through the Eyes of an Industry Expert
Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...
GR
GiselleRodriguez
Research Associate at Echo Market Research
August 30, 2023
Focus on LATAM Interview with Rafa Cespedes: 30 Years of Market Research in Latin America
Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...
IsabelaSangiorgi
Research Associate and Community Lead at 10k Humans
August 2, 2023
Focus on LATAM Interview With Pilar Bermudez From Gloria Alimentos Peru: Adapting to Changes in Market Research
We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts o...
EllieHecht
Head of 10k Causes and Academic Research at 10k Humans
August 2, 2023
The Greenbook Podcast
Electrifying Insights: Exploring Automotive Electrification with Ben Lundin
KarenLynch
Chief Programming Officer at Greenbook
July 27, 2023
Future List Honorees Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight
Editor’s Note: The following interview features a Greenbook Future List honoree, Natalia Infante Caylor. The Greenbook Future List recognizes leadersh...
KarenLynch
Chief Programming Officer at Greenbook
July 20, 2023
The Prompt Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research
Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...
KarinePepin
Co-Founder at The Research Heads
July 12, 2023
The Prompt A Day in the Life of ChatGPT and Me
I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day. I hope you find a few ideas here that are helpful…
JoelRubinson
President at Rubinson Partners Inc
July 11, 2023
Executive Insights The Rise and Rise of TikTok
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
RudlyRaphael
CEO/Founder at Eyes4Research
June 30, 2023
Insights Industry News The Impact of Technology on Mental Healthcare
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
KarenLynch
Chief Programming Officer at Greenbook
June 2, 2023
The Greenbook Podcast
Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
KarenLynch
Chief Programming Officer at Greenbook
May 17, 2023
The Prompt GPT-4, Insights, and the Renaissance of Excellent Conversation
As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be c...
MattGibbs
MD & Founder at Bayes Price
May 4, 2023
The Prompt Overcoming the Hurdles of Integrating AI into Customer Service
Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...
SriniPagidyala
Co-Founder at Aigo.ai
May 3, 2023
The Greenbook Podcast
Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
KarenLynch
Chief Programming Officer at Greenbook
April 20, 2023
Future List Honorees Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight
Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...
KarenLynch
Chief Programming Officer at Greenbook
April 18, 2023
Research Technology (ResTech) Is your Market Research Technology Invisible?
When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...
MichaelHoward
Head of Marketing at Infotools
March 29, 2023
The Greenbook Podcast
Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
KarenLynch
Chief Programming Officer at Greenbook
February 23, 2023
Research Technology (ResTech) The Impact and Ethics of Artificial Intelligence
Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...
KevinGray
President at Cannon Gray
February 8, 2023
The Greenbook Podcast
Watchers on the Wall: Grant McCracken & Dave McCaughan
KarenLynch
Chief Programming Officer at Greenbook
February 2, 2023
Research Technology (ResTech) Top AI Trends Affecting the Market Research Industry
Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...
LucyManole
Content Writer at Marketing Digest
January 13, 2023
Executive Insights Micro-Moments and Branding
As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society...
RudlyRaphael
CEO/Founder at Eyes4Research
January 6, 2023
The Market Research Industry’s Year in Review
Editor’s Note: Usually to end the year we post predictions from a variety of industry leaders. However, this year we decided to take a different tack ...
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
December 26, 2022
The Greenbook Podcast
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
December 8, 2022
Research Methodologies People & Technology: Finding Balance in ResTech
A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…
RichardThornton
NED at Walr
November 11, 2022
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