Mike Bruening — Greenbook

Mike Bruening

Professor at Sacred Heart University

Mike Bruening has over 25 years of Market Research and Consulting experience at IBM, and Nielsen, specializing in monitoring consumer trends using predictive analytics. His clients have included Samsung, Mondelez, Post Foods, Johnson & Johnson, Mission Foods, Unilever, Ocean Spray, General Mills, and Danone. Mike has a bachelor’s degree in Marketing from Western New England University and an MBA in Finance from Seton Hall University. He is a college guest lecturer and a paid speaker at industry conferences.

Mike’s published articles include:

“New Price Promotion Solutions Offers Executives Better Visibility,” The Journal of Trading Partner Practices.
“Embedded Analytics Transforms Promotion Optimization” Promotion Optimization Institute.
“Make the Most Out of Customer Service Front Lines”, Marketing News.
“Balking at Analytics” Food Processing Magazine - October 2018

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