packaging research

Packaging

Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.

Brent Snider
Managing Director of Global Business Development at Behaviorally
September 15, 2025
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Packaging

A Package Deal: unPACKING Why Design is Mission Critical for Brand Success
Explore how packaging design drives visibility, attention, and sales in seconds—making it one of a brand’s most powerful marketing assets.

Alex Hunt
CEO, Chief Executive Officer at Behaviorally
July 28, 2025
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Consumer Behavior
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.

Ashley Shedlock
Content Producer at Greenbook
July 22, 2025
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Product Development
Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive success.

Erin Russeck
Chief Research Officer at AMC Global
May 27, 2025
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The Exchange
When Algorithms Make the Purchase: Marketing's AI Turning Point
Karen and Lenny explore how AI is reshaping marketing tech, product development, and consumer decisions.
April 30, 2025
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Brand Strategy
Does Sustainability Sell?
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design standards.

Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
October 15, 2024
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Consumer Packaged Goods (CPG)
Market Research For CPG Companies: The Best Methods
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data analysis effectively.

Ashley Shedlock
Content Producer at Greenbook
May 15, 2024
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Research Methodologies
How neuromarketing research aids understanding of non-conscious choice
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, and perceptions.

Marlena Pracalo
Research Project Manager at NEUROHM
September 30, 2022
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Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
Unknown product descriptors have an effect on price and appeal.

Julia Maier
Xpert Solutions Product Manager at Aytm
July 6, 2021
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Brand Strategy
How to be Bland: Insights From Direct-to-Consumer Branding
Towards Utility Chic: Embracing Health-Tech in the Bathroom.

Anurag Banerjee
Co-Founder and CEO at Quilt.AI
November 19, 2020
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Qualitative Research
Drink Label Design: So Fast You’ll Freak
[Case Study] Remesh used in-depth moderation and Live Analysis to quickly create a package design that connected with consumers.

Andrew Konya
CEO at Remesh
March 30, 2018
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Research Technology (ResTech)
Seeing is not Believing
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich
April 7, 2017
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Research Technology (ResTech)
Understanding Price Sensitivity in the Grocery Aisle
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certain elements.

Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
August 30, 2016
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Brand Strategy
Bud and the Importance of On-Brand Assets
Exploring the implications (and the reasoning) of a major beer brand changing its packaging.

Shane Skillen
Chief Executive Officer at Hotspex
April 18, 2016
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