eye tracking

Unlocking Consumer Desires: Cutting-Edge Subconscious Research
Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...

Rudly Raphael
CEO/Founder at Eyes4Research
January 5, 2024
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Eye Tracking: The What, Why, and How
Eye tracking, its benefits, and its many applications.

Rem Darbinyan
Founder & CEO at SmartClick
January 20, 2022
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Did Peloton Just Experience the Worst Product Placement in History?
Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk
Co-Founder & Chief Product Officer at CoolTool
December 22, 2021
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Interview with Peter Hartzbech, Founder & CEO of iMotions
Discussing iMotions’s acquisition and nonconscious measurement tech.

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
December 8, 2021
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How Human Behavioral Research Went from Lab to Living Room
Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech
CEO at iMotions
June 21, 2021
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Emotion AI Opens Up New Possibilities for Consumer Research
Improve customer experiences by using facial coding and eye tracking.

Lava Kumar
Founder and CPO at Entropik
June 7, 2021
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Eye Tracking Research is for Everyone!
Innovations in hardware, software, and methodology have democratized eye tracking research for all.

Mike Bartels
Director of Marketing Research and User Experience at Tobii Pro North America
May 17, 2021
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2020 Vision: Five Trends Driving the Future of Eye Tracking Research
Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.

Mike Bartels
Director of Marketing Research and User Experience at Tobii Pro North America
September 14, 2020
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Do Online Pack Shots Need a Hero (Image)?
Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers.

Mirna Đurić
October 16, 2018
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Why Viewability is Failing You
Utilizing eye tracking studies to reveal what drives advertising viewership.

Joey Goldberg
Marketing Manager at Tobii Pro
May 22, 2018
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How, Why & When to Use Your Brains For What: Neuroinsights in Marketing Research
Neuroinsights offer marketers hard data to explain the subconscious’s impact on consumer decision- making.

Aleksandar Simic
Business Development Manager at EyeSee Research
May 15, 2018
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Humor Wins in 2018 Super Bowl Commercials
Eye tracking surveys of Super Bowl advertisements.

Joey Goldberg
Marketing Manager at Tobii Pro
March 13, 2018
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How Consumer Research Took La Croix on a Ride to the Top
A quantitative eye tracking study on La Croix’s branding success.

Joey Goldberg
Marketing Manager at Tobii Pro
March 5, 2018
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Seeing is not Believing
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich
April 7, 2017
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The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter
Managing Director at The Future Place
December 21, 2016
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Understanding Price Sensitivity in the Grocery Aisle
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certain items.

Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
August 30, 2016
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Expressing Doubts About Neuroscience
Recent findings have created serious doubts and cast aspersions on neuroscience.

Steve Needel,
August 8, 2016
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Pairing Eye Tracking With Other Technologies
Get the most out of your eye tracking by combining its’ use with other emerging technologies.

Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
May 3, 2016
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Virtual Reality: Changing the Way Marketers are Conducting Research
Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
February 18, 2016
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Marketing and Insights in Today’s Cluttered, Techy World
Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals.

Gregg Archibald
Managing Partner at Gen2 Advisors
December 7, 2012
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Is Eye-Tracking Making us Blind and Other Research Maladies
Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?

Steve Needel,
December 20, 2011
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