# Shey Cobley

### Head of Design Studios at BP

Shey Cobley is a design and insight strategist helping teams turn research into action by aligning insight with culture, context, and timing to drive meaningful, lasting change.

[Focus on APAC](/content/insights/focus-on-apac/index.html) [**Why Your Insight Is Not Landing, and What to Do about It**](/content/insights/focus-on-apac/why-your-insight-is-not-landing-and-what-to-do-about-it/index.html)

Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.

November 13, 2025

[Read article](/content/insights/focus-on-apac/why-your-insight-is-not-landing-and-what-to-do-about-it/index.html)

## Top Authors

[Leonard Murphy](/content/insights/authors/greenbookblog/index.html)

LeonardMurphy

Chief Advisor for Insights and Development at Greenbook

775articles

author bio

[Karen Lynch](/content/insights/authors/klynch/index.html)

KarenLynch

Chief Programming Officer at Greenbook

361articles

author bio

[Jeffrey Henning](/content/insights/authors/jhenning/index.html)

JeffreyHenning

Chief Research Officer at Researchscape

128articles

author bio

[Ashley Shedlock](/content/insights/authors/ashedlock/index.html)

AshleyShedlock

Content Producer at Greenbook

86articles

author bio

[Colin Wong](/content/insights/authors/cwong/index.html)

ColinWong

Principal Consultant  at Insights Heroes

27articles

author bio

[Jamin Brazil](/content/insights/authors/jbrazil/index.html)

JaminBrazil

Chairman & CEO at HubUX

21articles

author bio

[William Leach](/content/insights/authors/williamleach/index.html)

WilliamLeach

Founder / Mindstate Group at Mindstate Group

20articles

author bio

[Ed Keller ](/content/insights/authors/ed-keller/index.html)

EdKeller

Executive Director at Market Research Institute International (MRII)

17articles

author bio