Recollective Inc. — Greenbook
Recollective Inc.
GRIT The Quiet Infrastructure Behind Modern Insights
Qualitative research remains a craft of deliberate choices. As analytics teams expand methods for scale, researchers continue to prioritize depth, con...
Laura Pulito
Vice President of Research at Recollective Inc.
June 16, 2026
GRIT Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
November 17, 2025
GRIT Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
June 6, 2025
GRIT Embracing AI in Everyday Life: A Path Forward
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...
Laura Pulito
Vice President of Research at Recollective Inc.
October 29, 2024
GRIT The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
May 28, 2024
GRIT Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...
Laura Pulito
Vice President of Research at Recollective Inc.
October 9, 2023