Sam Hope — Greenbook
Sam Hope
CEO at Beyond Blue
Sam Hope has deep expertise in strategic decision-making and advisory, and a strong foundation in multiple therapy areas. As CEO of Beyond Blue, she's instrumental in the pragmatic application and embedding of research and execution, and regularly facilitates strategic workshops that drive innovation and alignment across pharmaceutical teams.
How Wellness Brands Are Winning the Medicine Cabinet
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
October 7, 2025
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