media

Playing the Fame Game: Getting PR Right for Market Researchers

Learn how to communicate effectively with the media.

Lucy Davison
Founder & CEO at Keen as Mustard Marketing
November 5, 2021
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Tracing Shifts in Marketing and Advertising Trends Post-Pandemic

Do traditional marketing mediums still hold relevance as digitization?

Aditi Bhonsle
Associate Vice-President – Research Services, India at Borderless Access
September 20, 2021
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Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview

US and UK viewers had very different opinions on the Oprah interview.

Michaela Kilgallen
Content Marketing Coordinator at Relative Insight
March 15, 2021
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On Technology & Human Nature (And What It Means For Marketing Insights)

Figuring out the fundamental drivers of markets, and maintaining a focus on delivering those needs, is a cornerstone of marketing strategy.

Todd Powers
May 18, 2015
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The Future of Engaging with TV: Bravo Provides the Perfect Case Study

A look at Bravo TV’s “Last Chance Kitchen” and what it tells us about what consumers want.

Rachel Dreyfus
August 2, 2013
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Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson
President at Rubinson Partners Inc
June 2, 2013
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Information Assassination – How They’ll Simply Get the Research Wrong

Non-researchers generally aren’t going to give the same attention to important details that researchers are.

Ron Sellers
November 18, 2011
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