Felix Rios

Technology and Innovation Manager at Ugam

Felix Rios is Market Research Technology Manager at Ugam, leading the technology team with a strong focus on innovation and process automation. He is passionate for technology and has seven years of experience managing data collection operations teams for large scale, complex, multi-country and multi-mode projects. In his years on the frontline, he became fascinated with improving the survey experience by integrating learnings from other technology industries. He has a good understanding of the industry's data collection platforms, which allows him to spot opportunities for crossover. When he is not busy trying to write third-person bios, you can find him questioning every step of the lifecycle of a market research project.

What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?

Three Things I Learned from Catching Pokemons

August 15, 2016
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Data: The New Gold Fever

February 11, 2015
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Data residing in silos is one of the biggest challenges for the market research industry.