# survey quality

## The Greenbook Podcast

[John Gilfeather on Craft, Ethics, and Research Legacy](/content/podcast-network/the-greenbook-podcast/john-gilfeather-on-craft-ethics-and-research-legacy/index.html)

Karen Lynch  
Chief Programming Officer at Greenbook  
July 9, 2026  
[Play Episode](/content/podcast-network/the-greenbook-podcast/john-gilfeather-on-craft-ethics-and-research-legacy/index.html)

## Research Methodologies

### [When Listening Turns Into Noise: The Real Reason People Ignore Surveys](/content/insights/research-methodologies/when-listening-turns-into-noise-the-real-reason-people-ignore-surveys/index.html)

Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.

Tarik Covington  
Founder & Chief Strategist at Covariate. Human-Centered Insights  
December 26, 2025  
[Read article](/content/insights/research-methodologies/when-listening-turns-into-noise-the-real-reason-people-ignore-surveys/index.html)

### [The New Era of Online Insight Communities](/content/insights/research-methodologies/the-new-era-of-online-insight-communities/index.html)

Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fast insights.

Karen Lynch  
Chief Programming Officer at Greenbook  
November 21, 2025  
[Watch video](/content/insights/research-methodologies/the-new-era-of-online-insight-communities/index.html)

### [What if We Rewarded Good Survey Participants Instead of Punishing the Bad?](/content/insights/data-science/what-if-we-rewarded-good-survey-participants-instead-of-punishing-the-bad/index.html)

Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.

Katie Casavant  
Head of Commercial at Data Quality Co-op  
November 14, 2025  
[Read article](/content/insights/data-science/what-if-we-rewarded-good-survey-participants-instead-of-punishing-the-bad/index.html)

### [Too Good to be True: How AI is Impacting Data Quality](/content/insights/the-prompt-ai/too-good-to-be-true-how-ai-is-impacting-data-quality/index.html)

Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful answer from a respondent.  
  
Mary Draper  
Vice President, Network Partners & Quality at EMI Research Solutions  
August 25, 2023  
[Read article](/content/insights/the-prompt-ai/too-good-to-be-true-how-ai-is-impacting-data-quality/index.html)

### [Don’t Forget About the Respondent Experience](/content/insights/research-methodologies/dont-forget-about-the-respondent-experience/index.html)

Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of different clients.  
  
Michael Rosenberg  
Founder at GMIFY  
August 21, 2023  
[Read article](/content/insights/research-methodologies/dont-forget-about-the-respondent-experience/index.html)

### [A Complete Guide to Significance Testing in Survey Research](/content/insights/focus-on-apac/a-complete-guide-to-significance-testing-in-survey-research/index.html)

Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.  
  
Antarika Sen  
Head of Research Innovation at Milieu Insight  
December 13, 2023  
[Read article](/content/insights/focus-on-apac/a-complete-guide-to-significance-testing-in-survey-research/index.html)

## Podcasts  
### [Improving Data Integrity in a Gig Economy](/content/podcast-network/the-greenbook-podcast/improving-data-integrity-in-a-gig-economy/index.html)

Leonard Murphy  
Chief Advisor for Insights and Development at Greenbook  
December 15, 2022  
[Play Episode](/content/podcast-network/the-greenbook-podcast/improving-data-integrity-in-a-gig-economy/index.html)

### [How to Improve Your Survey Data Quality](/content/insights/focus-on-apac/how-to-improve-your-survey-data-quality/index.html)

Data quality control is at the heart of good information. The most trusted market research technique for product feature and pricing optimization is careful survey design.  
  
Miklos Kremser  
Head of Marketing at Sawtooth Software  
October 26, 2022  
[Read article](/content/insights/focus-on-apac/how-to-improve-your-survey-data-quality/index.html)

### [Data Degradation Factoring as It Relates to Respondent Engagement](/content/insights/data-degradation-factoring-respondent-engagement/index.html)

One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement.  
  
Greg Matheson  
Co-CEO at Quest Mindshare  
August 3, 2022  
[Read commentary](/content/insights/data-degradation-factoring-respondent-engagement/index.html)