# politics

## The Politics of Polling: A Deep Dive with Clifford Young

**Karen Lynch**  
Chief Programming Officer at Greenbook  
September 2, 2024  
[Play Episode](/content/podcast-network/the-greenbook-podcast/the-politics-of-polling-a-deep-dive-with-clifford-young/index.html)

## The Venezuelan Elections And Its Implications  
Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...

**Kerry Hecht**  
Founder and CEO at 10k Humans  
August 12, 2024  
[Read article](/content/insights/focus-on-latam/the-venezuelan-elections-and-its-implications/index.html)

## Desirée Rogers Executive Insights  
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

**Rudly Raphael**  
CEO/Founder at Eyes4Research  
April 7, 2021  
[Read article](/content/insights/desiree-rogers-executive-insights/index.html)

## The Troubling Legacy of the 2020 Election Polls  
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?

**Terry G.**  
Partners at Customer Experience Partners, LLC.  
February 19, 2021  
[Read article](/content/insights/brand-strategy/the-troubling-legacy-of-the-2020-election-polls/index.html)

## Why Capability Trumps Character for Supporters of the US President  
What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.

**Tim Bock**  
July 20, 2017  
[Read article](/content/insights/design-for-market-research-insights/why-capability-trumps-character-for-supporters-of-the-us-president/index.html)

## What’s in Store for International Research?  
An American residing in Britain shares their thoughts on the state of market research in the UK.

**Julie Aebersold**  
March 27, 2017  
[Read article](/content/insights/insights-industry-news/what8217s-in-store-for-international-research/index.html)

## Sentiment Analysis is Simple (a Trump’s Tweets Example)  
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

**Chris Facer**  
March 1, 2017  
[Read article](/content/insights/insights-technology/sentiment-analysis-is-simple-a-trump8217s-tweets-example/index.html)

## Facts Remain Stubborn Things  
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.

**Kevin Lonnie**  
Founder & CEO at KL Communications Inc  
February 2, 2017  
[Read article](/content/insights/market-research-trends/facts-remain-stubborn-things/index.html)

## How I Beat The Pundits and Predicted A Trump Presidency  
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?

**Allan Fromen**  
January 23, 2017  
[Read article](/content/insights/insights-industry-news/how-i-beat-the-pundits-and-predicted-a-trump-presidency/index.html)

## Trump Ads Won the Election (and what marketers and advertisers can learn from it)  
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

**Sharon Dexter**  
Project / IT Manager at Greenbook  
January 20, 2017  
[Read article](/content/insights/insights-technology/trump-ads-won-the-election-and-what-marketers-and-advertisers-can-learn-from-it/index.html)

## What’s Really Wrong With Polling?  
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?

**Tom H.C.**  
November 11, 2016  
[Read article](/content/insights/insights-industry-news/what8217s-really-wrong-with-polling/index.html)

## Who Are You Voting Against?  
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?

**Tom H.C.**  
November 8, 2016  
[Read article](/content/insights/insights-industry-news/who-are-you-voting-against/index.html)

## Cat Polling To Replace Traditional Political Polling  
Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.

**Brian Singh**  
Founder & Managing Director at Zinc Tank Inc  
March 31, 2014  
[Read article](/content/insights/cat-polling-to-replace-traditional-political-polling/index.html)

## What Wisdom Of What Crowds?  
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.

**Neil Seeman**  
November 20, 2013  
[Read article](/content/insights/what-wisdom-of-what-crowds/index.html)

## Cartograms: A Visualization Technique for Researchers  
As market researchers seek out better visualization techniques, it is worth investigating the cartogram.

**Jeffrey Henning**  
Chief Research Officer at Researchscape  
November 15, 2012  
[Read article](/content/insights/research-methodologies/cartograms-a-visualization-technique-for-researchers/index.html)

## Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis  
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.

**Malcolm De**  
November 2, 2011  
[Read article](/content/insights/is-social-media-data-predicitive-a-comparison-of-polls-sentiment-analysis/index.html)