Data Storytelling

The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase

Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...

August 12, 2025
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Pivoting with Purpose: How Suzy Reinvented Consumer Insights with Matt Britton

Matt Britton shares Suzy’s origin, AI-driven pivot, and lessons on leadership, innovation, and build...

April 24, 2025
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A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research

Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visuals.

May 16, 2024
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Make Data Presentations Stronger with Story Structure

Learn how to engage and captivate your audience with storytelling techniques. Explore examples and tips for incorporating storytelling into data analysis...

April 18, 2024
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A Question of Character: Adding Characters into Research

Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of storytelling.

March 21, 2024
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Pressure Point: The Crucial Role of Conflict in Data Storytelling

Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful change.

February 15, 2024
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The Power of Stories: Why Market Researchers Should Embrace Storytelling

Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.

November 16, 2023
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How to Communicate the Value of Market Research

Clear communication of the ROI of insights and the benefits it brings.

August 23, 2022
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Telling Better Stories with Data

The Greenbook Podcast

July 14, 2022
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The Skills Your Team Needs to Power Your Insights Engine

Skills you need to increase the impact of your insights.

May 24, 2022
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How to Extend the Reach of Your Insights With Data Storytelling

How to hone your communication skills to help make your insights impactful.

April 26, 2022
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Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite

Four tips for uncovering and communicating the story in your data.

October 6, 2021
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Landscaping: How to Ensure Your Project Has Focus

Landscaping is key for the right focus, and action from your project.

July 19, 2021
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Stuck in the Story Loop

Do you know the difference between content and storytelling?

June 18, 2021
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Top 8 Skills for Highly Effective In-House Research Teams

The top 8 skills your market research team needs to succeed, with recommended learning resources.

March 8, 2021
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The Skills Modern Researchers Need

The four skills every market researcher needs.

November 18, 2019
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The Importance of Good Stories and Design: Viewing Insight as an Art Form

As much as market research is described as a science, we must not lose sight of it as an art form too.

July 15, 2019
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Data Storytelling for Market Researchers

May’s Monthly Dose of Design gives a helpful list on how to effectively tell a data-based story.

May 21, 2019
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Data Storytelling for the Win

Using storytelling techniques in presentations is the most effective way to strengthen its impact.

December 10, 2018
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