Insights Business Growth

Growing your insights business means expanding research capabilities and understanding market trends. Leveraging tools and strong client relationships are key to scaling and staying competitive.

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers to...
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Ed Keller
Executive Director at Market Research Institute International (MRII)
June 4, 2026

12 Startups Shaping the Future of Insights: Highlights from the Tech Showcase
Startups are shaking up research. Discover how 12 startups at Greenbook’s Tech Showcase are tackling...
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Using Competitive Analysis to Drive Business Growth
Boost business growth with competitive analysis. Identify gaps, refine strategies, and enhance customer satisfaction to foster innovation and gain an ...
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2 Minutes on What to Do at IIEX North America
Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...
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Emotion: the Mandatory of Marketing Part Three: Application
First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying...
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Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
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How Mustard Helped Transform Engagement with Insights at Coca-Cola
“They never, ever read the email” Sounds familiar? This was the number one challenge set to us by the head of insights at Coca-Cola Western Europe: to... Read article

Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy?
Differentiating between strategy and tactics for successful marketing.
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