research innovation — Greenbook

research innovation

GRIT Owning Our Destiny: A Strategic Response to Supplier Pressures
The insights supply side faces structural shifts, not trends. Agencies must prove their value through sharper connection, creativity, and innovation.

Matthew Lintern
Global CEO at MMR Research
November 17, 2025
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The Exchange The Automation Tipping Point: Why AI Just Changed Everything in Research
AI is rapidly reshaping market research, fueled by $42M in funding and innovation in brand tracking,...
June 25, 2025
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Focus on APAC IIEX APAC 2023 Speaker Interview with Bharati Dixit of HP
Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...

Colin Wong
Principal Consultant at Insights Heroes
January 25, 2023
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Focus on APAC Evolving Client Side Research for Innovation
Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...

Simon Edwards
President at The Research Society Australia
November 9, 2022
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Monthly Dose of Design Innovation Management: Creating a Safe Space for Innovation (Part Seven)
Last month we discussed team diversity and how market researchers can use a diverse team to improve their innovation process. This month we’ll talk ab...

Nicholas Lee
Senior Designer at Northstar Research
September 7, 2022
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GRIT Top 50 Most Innovative Suppliers
Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, e...

Thor Olof Philogène
CEO & Founder at Stravito
August 3, 2022
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Fuelling Company Growth through Process Innovation
The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the...

Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
August 3, 2022
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