omnichannel — Greenbook
omnichannel
2026 Market Research Industry Predictions
The future of market research is shifting. Discover the six success factors that will separate winning firms in 2026 from 2025 trends.
Colin Wong
Principal Consultant at Insights Heroes
January 7, 2026
Tech Meets Retail: Omni-Channel Shopping and AI Disruption
Explore trends in consumer behavior, AI in market research, omni-channel shopping, and emerging tech...
February 28, 2025
An Update on Walmart’s Data-Driven Revolution
Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers & ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
October 1, 2024
Gain valuable insights into consumer preferences and behaviors with brand tracking. Stay ahead of the competition by monitoring key brand metrics.
Ashley Shedlock
Content Producer at Greenbook
July 31, 2024
Walmart Unveils Digital Landscapes: Revolutionizing Online Shopper Insights
News you need to know: Walmart is offering detailed online shopper data to enhance supplier strategies and improve customer journey insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
June 4, 2024
Decoding Cultural Zeitgeist in 3 Simple Steps
Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...
Hunter Thurman
President at Alpha-Diver
August 11, 2023
Overcoming the Hurdles of Integrating AI into Customer Service
Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...
Srini Pagidyala
Co-Founder at Aigo.ai
May 3, 2023
How to Personalize Customers’ Omnichannel Experience
Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or how they appear.
Rob Press
Content marketing manager at Deputy
November 1, 2022
The change in snack shopping habits and trends.
Colin Wong
Principal Consultant at Insights Heroes
July 19, 2021
Effectively Navigating Southeast Asia’s Complexity
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
July 5, 2021
The Industry is Changing and So Are We!
How embracing behavioral science and omnichannel will help clients succeed in this new retail reality.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
January 21, 2021
Improving Omnichannel Outcomes Through Thick and Thin
Uncovering and decoding the shopper’s journey.
Alim Barnes-Gaskins
Insights Analyst, Behavioral Qualitative at PRS IN VIVO
February 25, 2020
Decoding the Omnichannel Path-to-Purchase: Driving Brand Growth through Behavioral Design
Understanding the Omnichannel Shopper is crucial to surviving in an increasingly digital economy.
Ruben Nazario
Vice President, Digital Shopper Innovation at Behaviorally formerly PRS
September 9, 2019
Prognosis After The Recent MRSI Conference
A summary of the takeaways from the recent MRSI annual conference by Satish Pai, highlighting important trends.
Satish Pai
May 13, 2019
Exciting Times for the Market Research Industry Ahead
Three themes emerge from recent conference proceedings and events that inform how the research industry is transforming itself.
Joris De
Partner at EyeSee Research
March 11, 2019
Developing an Omnichannel Consumer Decision Journey Strategy
SKIM develop & implemented an omnichannel strategy to grow e-commerce & retail sales.
Mike Mabey
March 15, 2018
Customer Experience Predictions for 2018
The trends driving customer-centricity in 2018.
Zarina de
January 24, 2018