Abigail Stuart — Greenbook

Abigail Stuart

Founding Partner at Day One Strategy

Abigail is a seasoned expert at the intersection of technology and healthcare market research, data and insights. Her objective has always been straightforward: to combine the untapped power of technology with the critical thinking of human intelligence. Abigail is a regular speaker at industry events on the topic of technological innovation and a 2023 winner of Campaign 40 over 40 award which recognises outstanding contributions to the advertising, marketing, media and technology industry.

AI In Market Research Is Meaningless Unless It Changes Commercial Outcomes
AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.
May 18, 2026
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Using AI Videos to Bring Future Pharma Markets to Life
AI-powered videos help pharma companies visualize future market scenarios, enhancing HCP discussions for treatments launching in five or more years.
March 18, 2025
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5 Reasons Why it’s Time to Voice-Enable Your Surveys
How voice technology is rapidly transforming MRX.
January 2, 2020
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