## Jason Martuscello  
### Business Strategist [BEESY](/content/company/BEESY/index.html)

### Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You  
Why consumers are now relying less on memory-based decision making.  
May 19, 2020  
[Read article](/content/insights/marketers-listen-up-3-reasons-mental-availability-and-brand-salience-may-be-failing-you/index.html)

### Accelerating Innovation Adoption with Behavioral Economics  
Learn the 3 factors to accelerate adoption success.  
March 24, 2020  
[Read article](/content/insights/market-research-trends/accelerating-innovation-adoption-with-behavioral-economics/index.html)

### Premiumization: The Key to Brand Growth Part 2  
4 strategies for implementing premiumization.  
October 8, 2019  
[Read article](/content/insights/research-methodologies/premiumization-the-key-to-brand-growth-part-2/index.html)

### Premiumization: The Key to Brand Growth  
How premiumization is changing consumers habits.  
February 26, 2019  
[Read article](/content/insights/brand-strategy/premiumization-the-key-to-brand-growth/index.html)

### Offloading Cognition: The New Behavioral Science Approach to Winning Customers  
How ‘cognitive offloading’ impacts the way your customers make choices  
January 2, 2019  
[Read article](/content/insights/insights-technology/offloading-cognition-the-new-behavioral-science-approach-to-winning-customers/index.html)

### Is “System 1” & “System 2” Still Relevant for Consumer Insights?  
Breakthroughs in cognitive science to transform methods to understanding consumer behavior  
May 22, 2018  
[Read article](/content/insights/research-methodologies/is-system-1-038-system-2-still-relevant-for-consumer-insights/index.html)