Lindsay Cannon

Project Catalyzer at Ability to Engage

Practice Makes Perfect?: U-Shaped Learning Curves

How to pinpoint patterns in the consumer shipping experience and increase brand loyalty.
February 6, 2019
Read article

Free Will: Two for the Price of One?

Emphasizing free will in product campaigns garners a more ethical, altruistic consumer base
November 12, 2018
Read article

This and That: The Conjunction Fallacy in Practice

Convincing consumers that a product meets multiple needs by relying on the human bias of conjunction fallacy
September 25, 2018
Read article