Unlocking Qualitative Insights with Dynamic Role Play

Learn how to unlock human insights even when the behaviors you seek happen behind closed doors.

Ethnographic research is ideal for accessing real-world insights, but what do you do when there are privacy, ethical, or regulatory concerns?

One solution is dynamic role-play, a qualitative methodology that simulates conversations when true immersion is not an option. Through examining language, tone of voice, body language, and eye-tracking, you can generate rich insights to understand how your audience thinks.

So how can you utilize dynamic role-play to yield meaningful insights?

View the recording, you will learn:

1. How to access real-world insights when privacy, ethical or regulatory concerns rule out ethnographic research
2. How top companies use dynamic role-play to generate meaningful conversations with customers
3. How you can influence outcomes by uncovering bias, stumbling blocks, and key decision-making factors

Speakers:
Caroline Brennan, Vice President, Life Sciences, Escalent
Jagan Choudhary, Business Insight Lead, AstraZeneca
Heather Mitchell, Senior Director, Qualitative, Escalent
Brian Shaw, Senior Vice President, Head of Wealth Management Marketing Research & Insights, Bank of America

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.