Ruth Stanat — Greenbook
Ruth Stanat
CEO SIS International Research
Ruth Stanat is the CEO of SIS International, With over 40 years of experience, she is a recognized author who helps brands unlock valuable consumer insights, driving innovation and growth.
Artificial Intelligence and Machine Learning How AI Turns Growth Bottlenecks Into Global Scale for Businesses
AI unlocks global growth by eliminating bottlenecks and boosting speed, while human strategy guides expansion.
March 6, 2026
Latest from Ruth Stanat
Grow Your Insights Business Overcoming Barriers to AI Adoption in Business
AI hurdles like cost and skills are speed bumps, not walls. Start small, train teams, secure data, and act before competitors pull ahead.
December 16, 2025
Grow Your Insights Business The Hidden ROI of AI: Measuring Value Beyond the Balance Sheet
AI’s biggest ROI is invisible. It prevents costly risks, automates work, fuels innovation, and strengthens long-term business competitiveness.
October 20, 2025
Focus on APAC The Growing Need for Mystery Shopping
AI, neuroscience, and design innovation are transforming mystery shopping from basic audits into predictive tools for real-world customer experience insights.
May 28, 2025
Focus on APAC Alternative Research vs Home Visits: Are We Cost-Effectively Delivering the Best Insights?
Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-making.
December 11, 2024