# multicultural research

**What's Broken in Hispanic/Latino Research and What It's Costing Brands**

Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...

Marta Villanueva  
President and Founder at NuThinking, Inc.  
March 31, 2026  
[Read article](/content/insights/focus-on-latam/whats-broken-in-hispaniclatino-research-and-what-its-costing-brands/index.html)

**Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research**  
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.

Yogesh Chavda  
Lecturer in Marketing, and AI in Marketing at University of South Carolina  
July 22, 2025  
[Read article](/content/insights/research-methodologies/beyond-the-checkbox-why-identity-data-needs-a-reboot-in-market-research/index.html)

**How Does Culture Affect International Business**  
Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...

Language Insight  
December 6, 2024  
[Read article](/content/insights/international-market-research/how-does-culture-affect-international-business/index.html)

**The Chicken & Egg Dilemma of Diversity in Market Research**  
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...

Whitney Dunlap  
Owner at Insights in Color & Touch of Whit Creative  
July 19, 2023  
[Read article](/content/insights/research-methodologies/the-chicken-038-egg-dilemma-of-diversity-in-market-research/index.html)

**The Truth is You are Not the Only One Asking these Questions about Hispanics**  
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...

Natalia Infante  
Cross-Cultural Researcher at Hola Insights  
January 17, 2023  
[Read article](/content/insights/market-research-trends/the-truth-is-you-are-not-the-only-one-asking-these-questions-about-hispanics/index.html)