Annie Pettit

Chief Research Officer, North America at E2E Research

Annie Pettit, PhD, CAIP FCRIC is Chief Research Officer, North America, at E2E Research. She is a research methodologist who specializes in participant engagement, data quality, and innovative methods, and is the author of "People Aren’t Robots: A practical guide to the psychology and technique of questionnaire design". Annie is also Chair of the Canadian ISO Standards Committee (ISO 20252). Most importantly, she’s an avid ukulele player and ASL student.

Latest from Annie Pettit

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022. August 8, 2022 Read article

The IIeX Europe New Speaker Track: The Women Have This One!

How a female-focused ratio (unusual in the marketing research industry!) came about for the New Speaker track of the IIeX Europe conference. December 12, 2016 Read article

One Small Step for Women, One Giant Leap for Conferences

New and experienced female speakers taking the stage at this year’s ESOMAR congress reflect on their experiences. September 15, 2016 Read article

Will You Leap Into the Future With Me? A Review of IIEX Europe 2016

Annie Pettit provides her take on the highlights of last week’s IIeX Europe event. March 21, 2016 Read article

Conference Success Series: Conference Chicken – It’s What’s for Dinner

This piece focuses on how conference organizers can best keep hungry attendees happy. February 8, 2016 Read article

Conference Success Series: You Can’t Get There From Here

Annie Pettit’s Conference Success series continues. This piece focuses on picking the perfect venue. February 1, 2016 Read article

Conference Success Series: Hey buddy, can you spare a comb?

Annie Pettit’s Conference Success series continues. This piece focuses on creating branded freebies attendees will actually want to use. January 27, 2016 Read article

Conference Success Series: How to Win Attendees and Influence Researchers

Today’s post from Annie Pettit’s Conference Success series focuses on the often overlooked details that make a conference great. January 18, 2016 Read article

Mobile Perspectives: Africa, Privacy, ROI, and Beyond #MRMW #MRX

Annie Pettit live blogs select sessions from the Market Reseasrch in the Mobile World Conference in Cincinnati. July 19, 2012 Read article