Gen2 Advisors — Greenbook
Gen2 Advisors
GRIT The Great Reclassification
The 2026 GRIT Report reveals an insights industry in transition, with value shifting toward scalable infrastructure, governance, and mid-sized service...
Gen2 Advisors
June 16, 2026
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GRIT The Sea Change Is Here: Adapt or Get Left Behind
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
OaklinsDeSilva+Phillips
at Oaklins DeSilva+Phillips
June 6, 2025
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GRIT Navigating the Crossroads of Change
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...
Gen2 Advisors
October 29, 2024
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GRIT Market Research Merry-Go-Round: Not So Merry
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goals...
Gen2 Advisors
May 28, 2024
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