media measurement

Brand Strategy Real-Time Cross-Media Measurement

How PHD Global Business utilized research for cross-media management.

Eric Sandberg
Managing Director Advertising Solutions at Dynata
December 13, 2019

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Brand Strategy Super Bowl 2019 Advertising Effectiveness

Super Bowl Ads more effective than ever.

Michael Wolfe
February 26, 2019

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International Market Research Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics

Using cultural marketing for stronger consumer segment targeting

Dr. Jake
Head of Insights & Foresights at Mitú
April 26, 2018

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Brand Strategy How to Plan & Track Your Way to a Successful Campaign

YouGov provided tracking insights for a television ad campaign.

Ted Marzilli
April 5, 2018

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