Matthew Lintern

Global CEO at MMR Research

Matthew Lintern, Global CEO of MMR Research Worldwide, leads the company’s mission to create world-class sensory and product experiences that drive brand growth. With over 25 years in the insights industry, he is passionate about challenging convention, driving innovation, and harnessing AI to improve research efficiency and dive deeper into consumer understanding.

Owning Our Destiny: A Strategic Response to Supplier Pressures

The insights supply side faces structural shifts, not trends. Agencies must prove their value through sharper connection, creativity, and innovation.

November 17, 2025

Top Authors

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Karen Lynch

Chief Programming Officer at Greenbook

Jeffrey Henning

Chief Research Officer at Researchscape

Ashley Shedlock

Content Producer at Greenbook

Colin Wong

Principal Consultant at Insights Heroes

Jamin Brazil

Chairman & CEO at HubUX

William Leach

Founder / Mindstate Group at Mindstate Group

Ed Keller

Executive Director at Market Research Institute International (MRII)