Florian Hendrickx — Greenbook

Florian Hendrickx

CGO Conveo.ai

Stop Worshipping Significance: Rethinking Research for Business Decisions

Quant’s appeal was speed and cost, not always significance. Discover why using large samples by default can lead to wasted insights.

October 24, 2025

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Latest from Florian Hendrickx

AI Is Transforming Insights: Where Are We Today and Are We Going?

The insights function is becoming a self-learning system. Explore how AI is reshaping research from dashboards to dynamic, decision-ready models.

October 14, 2025

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