survey quality — Greenbook
survey quality
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
Karen Lynch
Chief Programming Officer at Greenbook
July 9, 2026
Play Episode
Research Methodologies
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
December 26, 2025
Read article
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fast insights.
Karen Lynch
Chief Programming Officer at Greenbook
November 21, 2025
Watch video
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
November 14, 2025
Read article
Too Good to be True: How AI is Impacting Data Quality
Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful answer from a respondent.
Mary Draper
Vice President, Network Partners & Quality at EMI Research Solutions
August 25, 2023
Read article
Don’t Forget About the Respondent Experience
Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of different clients.
Michael Rosenberg
Founder at GMIFY
August 21, 2023
Read article
A Complete Guide to Significance Testing in Survey Research
Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.
Antarika Sen
Head of Research Innovation at Milieu Insight
December 13, 2023
Read article
Podcasts
Improving Data Integrity in a Gig Economy
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
December 15, 2022
Play Episode
How to Improve Your Survey Data Quality
Data quality control is at the heart of good information. The most trusted market research technique for product feature and pricing optimization is careful survey design.
Miklos Kremser
Head of Marketing at Sawtooth Software
October 26, 2022
Read article
Data Degradation Factoring as It Relates to Respondent Engagement
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement.
Greg Matheson
Co-CEO at Quest Mindshare
August 3, 2022
Read commentary