survey quality — Greenbook

survey quality

The Greenbook Podcast

John Gilfeather on Craft, Ethics, and Research Legacy

Karen Lynch
Chief Programming Officer at Greenbook
July 9, 2026
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Research Methodologies

When Listening Turns Into Noise: The Real Reason People Ignore Surveys

Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.

Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
December 26, 2025
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The New Era of Online Insight Communities

Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fast insights.

Karen Lynch
Chief Programming Officer at Greenbook
November 21, 2025
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What if We Rewarded Good Survey Participants Instead of Punishing the Bad?

Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.

Katie Casavant
Head of Commercial at Data Quality Co-op
November 14, 2025
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Too Good to be True: How AI is Impacting Data Quality

Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful answer from a respondent.

Mary Draper
Vice President, Network Partners & Quality at EMI Research Solutions
August 25, 2023
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Don’t Forget About the Respondent Experience

Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of different clients.

Michael Rosenberg
Founder at GMIFY
August 21, 2023
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A Complete Guide to Significance Testing in Survey Research

Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.

Antarika Sen
Head of Research Innovation at Milieu Insight
December 13, 2023
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Podcasts

Improving Data Integrity in a Gig Economy

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
December 15, 2022
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How to Improve Your Survey Data Quality

Data quality control is at the heart of good information. The most trusted market research technique for product feature and pricing optimization is careful survey design.

Miklos Kremser
Head of Marketing at Sawtooth Software
October 26, 2022
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Data Degradation Factoring as It Relates to Respondent Engagement

One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement.

Greg Matheson
Co-CEO at Quest Mindshare
August 3, 2022
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