# Garth Viegas

### Managing Director, Americas at Analytic Edge Pte. Ltd

[**Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us**](/content/insights/focus-on-apac/humility-and-curiosity-two-critical-skills-for-researchers-and-the-rest-of-us/index.html)

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

March 22, 2023

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[**Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!**](/content/insights/focus-on-apac/five-billion-data-points-synthesized-to-one-implication-storytelling-is-better-than-fact-delivery-dah/index.html)

Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...

December 14, 2022

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