# Quantitative Research

Quantitative market research collects and analyzes numerical data to understand patterns and trends. Using methods like surveys and structured questionnaires, it provides statistically significant insights to inform business decisions.

**Meeting the Moment in Online Quantitative Research**  
Explore how leading platforms are transforming online quantitative research to tackle data quality, ...  
June 6, 2025

**5 Examples of Quantitative Research Methods & When to Use Them**  
Quantitative research uses stats to analyze data, uncover patterns, and test hypotheses. Learn 5 key methods and when to apply them for impactful insights.  
*Ashley Shedlock, Content Producer at Greenbook, April 1, 2025*

**Moving Away from a Narcissistic Market Research Model**  
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all.  
*Devora Rogers, Chief Strategy Officer at Alter Agents, May 31, 2023*

**The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald**  
*Karen Lynch, Chief Programming Officer at Greenbook, March 16, 2023*

**It is Time to Quit the Mobile Sampling Skepticism**  
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lifeline...  
*Jesper Kvisgaard, CCI Director at CO-RO, December 20, 2022*

**What Design Thinking and Human Centered Design can Learn from Marketing Research**  
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thinking?  
*Ken Roberts, Chief Innovation Officer at Forethought, October 13, 2022*

**Let’s Get Conversational!**  
Introducing conversational surveys, or conversational AI.  
*Phil Sutcliffe, Managing Partner at Nexxt Intelligence, April 13, 2022*

**Tech Companies Are Redefining Mixed Methods Research**  
As the tech industry continues to build user research into a standalone function, they are quickly rewriting the rules of the research industry as we know it.  
*Daniel Kyne, Co-Founder & CEO at OpinionX, March 1, 2021*