polling — Greenbook
polling
The Greenbook Podcast
Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Karen Lynch
Chief Programming Officer at Greenbook
January 9, 2025
The Greenbook Podcast
Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Karen Lynch
Chief Programming Officer at Greenbook
December 5, 2024
The Greenbook Podcast
The Politics of Polling: A Deep Dive with Clifford Young
Karen Lynch
Chief Programming Officer at Greenbook
September 2, 2024
The Greenbook Podcast
Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid
Karen Lynch
Chief Programming Officer at Greenbook
August 15, 2024
Focus on APAC Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
November 24, 2021
CEO Series Interview with John Dick, Founder and CEO of CivicScience
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
September 10, 2021
Brand Strategy The Troubling Legacy of the 2020 Election Polls
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
February 19, 2021
Can Political Polls Really Be Trusted?
When political polls fail to predict the exact outcome of an election, maybe they’re not wrong…maybe we are.
Ron Sellers
August 30, 2020
Research Technology (ResTech) How Better Research Methods Can Improve The Accuracy Of Political Polls
It’s time to ditch the phone survey.
TT
ThinkNow Team
at ThinkNow
February 27, 2020
Research Methodologies Challenges in The Polling Industry & What’s Next
Dr. Harry Wilson details what to expect next in the polling industry.
Helene Fleischer
Content Marketing Manager at Voxco Survey Software
August 9, 2019
Research Methodologies The Prediction – How Nate Silver Does It
How to use Nate Silver’s probabilistic model for predicting elections.
Michael Lieberman
Founder & President at Multivariate Solutions
January 16, 2018
Research Methodologies The Solution for Polling Accuracy: Less Logic, More Xenophobia!
The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?
Nick Drew
January 16, 2017
Brand Strategy Polling Misses: Predicting the 2016 Election
The polling misses leading up to the 2016 U.S. presidential election.
Larry Friedman
December 7, 2016
Brand Strategy A Debrief on “Predicting Election 2016”: What Worked and What Didn’t
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the learnings from the election polling for research.
Tony Jarvis
December 5, 2016
Insights Industry News Technology Is Not The Answer To Better Insights!
Instead of moving towards passive/reactive listening options, let’s pivot towards a proactive relationship with the public.
Kevin Lonnie
Founder & CEO at KL Communications Inc
November 21, 2016
Behavioral Science Predicting Election 2016: What Worked, What Didn’t and the Implications for MR
GreenBook and the ARF discuss the ramifications of this election.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
November 15, 2016
Insights Industry News What’s Really Wrong With Polling?
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Tom H.C.
November 11, 2016
Insights Industry News Who Are You Voting Against?
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Tom H.C.
November 8, 2016
A 2016 Election Prediction: The Rise and Fall of Donald Trump
Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.
Tom Ewing
October 21, 2016
System 1 Politics: Spotlight on Hillary
With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.
Tom Ewing
September 26, 2016
Research Methodologies When it Comes to Political Research, the Answers Aren’t Always in the Data Book
In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evoke...
Adam Rossow
Marketing Consultant at Benenson Strategy Group
September 24, 2016
Research Methodologies Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
Tom Ewing
September 9, 2016
Research Methodologies Bias in Primary Elections and its Applicability in New Product Research
Could there be situations in which some purposely predisposed informational bias is beneficial?
Westley Ritz
February 9, 2016
Pew Research Gets On The Right Side Of History
Pew Research Center announced this week it is upping its sample to 75% mobile. It’s time for commercial research to adapt as well.
Dana Stanley
Chief Revenue Officer at Greenbook
January 7, 2016
Data Quality, Privacy, and Ethics 61 More Predictions for 2016 by Research Industry Thought Leaders
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
January 4, 2016
Crowdfunding A Mayoralty Poll in Winnipeg: The Future of Polling?
Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption.
Paul Long
August 27, 2014
Data Quality, Privacy, and Ethics The Quantity of Presidential Polls and the Quality of Marketing Research
This post provides a primer on presidential polls to explain what is happening, addressing questions such as “Why are there so many polls?”
Dr. Bruce
Leading Expert On Marketing / Research & Strategy at MMR Strategy Group
October 23, 2012
Why do so many organizations ask broadly general questions and then try to turn them into specifics? As researchers, aren’t we better than that?
Ron Sellers
June 15, 2011
Weekly Wrap-up – How We Saw Things in July of 2010
Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve pro...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
July 5, 2010