predictive analytics

Product & Innovation Testing: From Guesswork to Prediction\ Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictive...

Publication Date: January 30, 2026

Mintel and Black Swan: A New Era of Predictive Intelligence\ Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data...

Publication Date: January 29, 2026

From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes\ By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.

Published by Andrew Gus, Data Analyst at Cortouch Media on January 9, 2026

The Role of Data Analytics in Shaping Market Trends\ Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competitive advantage.

Published by Favour Efeoghene, Digital Marketing PR & Content Writer on December 13, 2024

How to Implement Predictive Analytics in Market Research\ Learn how to implement predictive analytics in market research to forecast trends. Gain valuable insights for decision-making and uncover growth opportunities.

Published by Michael Chukwube, Digital Marketer & Content Writer on August 2, 2024

Is Brand Tracking in Market Research Relevant?\ As the world of market research moves forward, we leave what we have known as tracking research behind.

Published by Richard Owen on August 2, 2021

Getting It Right with Hunter Thurman of Alpha-Diver\ The model-based approach helps to understand drivers of human behavior.

Published by Gregg Archibald, Managing Partner at Gen2 Advisors on July 28, 2021

What is a Two-Speed Market Research Strategy?\ Is a two-speed market research strategy the key to unleashing our potential?

Published by Emily James, Insights Marketer at FlexMR on March 4, 2021

Where is Marketing Data Science Headed?\ Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future holds...

Published by Kevin Gray, President at Cannon Gray on January 26, 2021

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business\ Unlock the power of predictive analytics for your business.

Published by Adriana Lynch, Chief Marketing Officer at Chief Outsiders on February 11, 2020

Demystifying Machine Learning and AI in Market Insights\ How to truly utilize AI and machine learning.

Published by Robert Vagi on January 22, 2020

Predictive Analytics – The How’s, Why’s, and Common Pitfalls\ Take a glimpse inside the crystal ball, or rather into the world of predictive analytics.

Published by Kevin Mabe, Chief Analytics Officer at Corus on June 25, 2019

Predictive Analytics and Modeling Increase Your Odds of Winning\ Bringing a predictable outcome to big decisions.

Published by Lynnette Leathers, CEO at Mindspot Research on November 20, 2018

What Is The Future of Brand Tracking?\ Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal.

Published by Larry Friedman on October 17, 2018

Data Translators – The Must Have Role for the Future\ Fusing predictive analytics with market research to offer cogent, compelling conclusions.

Published by Michael Lieberman on August 30, 2018

How to Solve the Most Common Data Problems in Retail\ Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Published by Pauline Brown on April 19, 2017

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation\ Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...

Published by Jeffrey Henning on September 14, 2016

How Big Data Augments Marketing Research\ We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

Published by Michael Lieberman on April 6, 2016

The Conundrum of Changes in Market Research and Predictive Analytics\ Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.

Published by Tony Cosentino on January 2, 2013

The Frontiers of Research 2012 (May 8th, NYC)\ TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics...

Published by TRC Market on April 26, 2012

Framing the World of Predictive Analytics\ The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.

Published by Tony Cosentino on April 4, 2012

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning\ Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Published by Leonard Murphy on August 12, 2011