audience measurement

The Rapidly Expanding Universe of Insights

Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across industries.

Rick Kelly
Chief Strategy Officer at Fuel Cycle
October 29, 2024
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The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor

Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.

Vittorio Raimondi
Managing Director at Foresight Strategy
November 20, 2023
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The Difference between Segments and Audiences

How to differentiate between a segment and an audience.

Joel Rubinson
President at Rubinson Partners Inc
June 14, 2022
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Talking the Language of the C-Suite

Best KPI to measure and communicate and maximise impact?

Robert Beatus
Head of R&D at Nepa
August 20, 2021
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5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

Optimize DIY surveys to make them more effective and strengthen data.

Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
August 9, 2021
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Why You Should Keep Your Brand KPIs Simple
The benefits of using a single metric to measure brand development.

Robert Beatus
Head of R&D at Nepa
August 3, 2021
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Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview
US and UK viewers had very different opinions on the Oprah interview.

Michaela Kilgallen
Content Marketing Coordinator at Relative Insight
March 15, 2021
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Coke vs Pepsi: Modern Day Cola Wars
It’s 2021 and the Cola Wars are back!

Catherine Gutierrez
VP of Marketing at MFour
February 8, 2021
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Visualising Consumer Segmentations
How to use interpretive visualisation to enhance consumer segmentation.

Emma Galvin
Creative Designer at Northstar Research
July 30, 2018
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Representative Intelligence
Generating insights in minutes by using AI in online conversations.

Gary Ellis
Co-Founder & COO at Remesh
May 25, 2018
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Measurement Is Falling Short In A Cross-media World
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?

Joel Rubinson
President at Rubinson Partners Inc
May 27, 2015
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#ARFAM8 : How ESPN is moving the chains upfield with cross-platform measurement
An interview with Glenn Enoch of ESPN on a cross-platform research initiative that measures media consumption across multiple platforms.

Joel Rubinson
President at Rubinson Partners Inc
June 14, 2013
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#ARFAM8 : Measurement issues from the CEO perspective
Two CEOs speak at ARFAM about their experience with media measurement.

David Brudenell
Managing Director at Eclipx Group
June 12, 2013
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#ARFAM8 : A Path to a Multi-Platform Solution
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.

David Brudenell
Managing Director at Eclipx Group
June 10, 2013
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Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this event matters...

Joel Rubinson
President at Rubinson Partners Inc
June 2, 2013
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Audience Measurement In An Age Of Chaos
Audience measurement has never been easy, but over the last decade or so the complexity of it has reached absurd proportions.

Tom Ewing
May 23, 2013
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#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice
Artie Bulgrin provided an update on what ESPN is doing in the field of cross-platform measurement at reThink13.

Jonathan Ewert
Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors
March 20, 2013
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